The Attorney Video Marketing Dilemma

It’s no longer a question of “Should I create attorney video to market my law firm?”

That question left the building long ago. (That’s actually a really bad metaphor, since a question cannot leave a building, but you get the gist).

The question now is “How can I create an entire attorney video library that will allow me to dominate my online video market?”

Today, that question is easy to answer.

A few years ago, not so easy.

Today, there are many video companies that will create video for you. Bandwidth is no longer an issue as it was years ago. Hosting the videos is no longer an issue since YouTube has dominated the online video world, all for free.

The dilemma arises in which video company you will use to create great educational attorney video to market your law firm.

Keep in mind that this dilemma is really not a dilemma at all…as long as you know what questions to ask.

As with all things unknown, you don’t really know what to ask since you don’t know what’s important.

Let me share with you a few key tips that will help you reach your decision about how to create an entire video library to take over your online video space.

STRATEGIES

  1. You want to dominate your online space, not just put up a couple of videos on your website and YouTube.
  2. You want a video company that helps you market your videos, not just create them and throw them onto YouTube.
  3. You want to know that the video company knows how to optimize your videos to maximize the chances a viewer will find your videos, find them compelling and want to call you for more information.
  4. You want to know what kind of results and ROI their clients have achieved with their video efforts.

3 MARKETING STRATEGIES IN EVERY VIDEO

  1. Creating a technically proficient hi-definition video is just one key element.
  2. Optimizing your video is the second key element. That includes creating a compelling headline, an interesting description, the right keywords and tags and utilizing every possible tool that YouTube and other video sharing sites allow to maximize the chances your videos will be found.
  3. Promoting your video using social media is the third key element.

If you fail to utilize any one of those key elements, you’ll scratch your head wondering what you did wrong and why your videos may not be generating calls.

LEARN MORE ABOUT OUR VIDEO MARKETING PROGRAMS

Here in the Lawyers Video Studio, we are a Video Marketing Company, not just some video production company who can shoot your video and put it on YouTube. To learn more about our video marketing programs where you can create 20 videos, 30 videos, 50+ videos (in a one-day video shoot), 100+ videos, 150 videos, 200, 250 & 300 videos (in just one year!) I encourage you to schedule your strategy call with me to see if & how I can help you get started.

Call 1-800-320-4314 and leave a message for Kathleen or send an email to Kathleen@lawyersvideostudio.com. We welcome your call!

 

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Testimonials

Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law