The Attorney Video Marketing Dilemma

It’s no longer a question of “Should I create attorney video to market my law firm?”

That question left the building long ago. (That’s actually a really bad metaphor, since a question cannot leave a building, but you get the gist).

The question now is “How can I create an entire attorney video library that will allow me to dominate my online video market?”

Today, that question is easy to answer.

A few years ago, not so easy.

Today, there are many video companies that will create video for you. Bandwidth is no longer an issue as it was years ago. Hosting the videos is no longer an issue since YouTube has dominated the online video world, all for free.

The dilemma arises in which video company you will use to create great educational attorney video to market your law firm.

Keep in mind that this dilemma is really not a dilemma at all…as long as you know what questions to ask.

As with all things unknown, you don’t really know what to ask since you don’t know what’s important.

Let me share with you a few key tips that will help you reach your decision about how to create an entire video library to take over your online video space.

STRATEGIES

  1. You want to dominate your online space, not just put up a couple of videos on your website and YouTube.
  2. You want a video company that helps you market your videos, not just create them and throw them onto YouTube.
  3. You want to know that the video company knows how to optimize your videos to maximize the chances a viewer will find your videos, find them compelling and want to call you for more information.
  4. You want to know what kind of results and ROI their clients have achieved with their video efforts.

3 MARKETING STRATEGIES IN EVERY VIDEO

  1. Creating a technically proficient hi-definition video is just one key element.
  2. Optimizing your video is the second key element. That includes creating a compelling headline, an interesting description, the right keywords and tags and utilizing every possible tool that YouTube and other video sharing sites allow to maximize the chances your videos will be found.
  3. Promoting your video using social media is the third key element.

If you fail to utilize any one of those key elements, you’ll scratch your head wondering what you did wrong and why your videos may not be generating calls.

LEARN MORE ABOUT OUR VIDEO MARKETING PROGRAMS

Here in the Lawyers Video Studio, we are a Video Marketing Company, not just some video production company who can shoot your video and put it on YouTube. To learn more about our video marketing programs where you can create 20 videos, 30 videos, 50+ videos (in a one-day video shoot), 100+ videos, 150 videos, 200, 250 & 300 videos (in just one year!) I encourage you to schedule your strategy call with me to see if & how I can help you get started.

Call 1-800-320-4314 and leave a message for Kathleen or send an email to Kathleen@lawyersvideostudio.com. We welcome your call!

 

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins