Testing New Video Equipment; A Lesson in Frustration

Testing the Video Camera on the Left

Anytime you get a new piece of video equipment, the “newest,” “greatest,” “best,” “most advanced” equipment ever…you’ve got to play with it and test it.

The problem with testing is that you are never quite sure what quality you’re going to get until you fully test it.

I recently bought a new video camera to replace the one I was using. This had all the features I was looking for. A great lens, shallow depth of field, precision controls. I loved the way it looked and felt.

The problem was in the details. The settings were different than what I was used to. The frame rate was different. I was using a class 10 SDHC memory card, and the camera would not allow me to to shoot at the highest quality setting in the AVC HD codec. The purpose of getting this camera was to be able to shoot at the highest quality setting.

Once I tried to put the footage onto my computer, I noticed Error messages coming up while using Final Cut Express, my editing software. Weird errors. Never-before-seen error messages. This was not good.

I changed the settings, then everything worked fine. I changed them again and everything worked beautifully when playing back in the camera. The problem was getting my editing software to recognize the new settings. Still no good. Had to go to online forums to see if others had experienced a similar problem. I had to learn if there was a workaround to fix this.

What’s the lesson here?

Often, getting the newest, best or most updated piece of electronic equipment may not always be the best solution for your problems. Stick with what works and what you have before running out and getting the next best thing.

Behind the scenes in the Lawyers Video Studio…click the play button below.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins