“Testing, 1,2,3. Check Lighting, Sound and Frame.” Why These Words Mean So Much to a Video Producer Who Creates Attorney Video

Making sure you’re framed just right…

It is really important to test and make sure everything is working properly; the settings are correct, lighting is good and the frame is good.

Lighting:

There must be sufficient and ample lighting to illuminate you. I recently uploaded a video to YouTube about a lecture I gave to the New York City Bar Association. The lighting was horrible. My videographer complained miserably about the fact that the lighting was so poor. My video editor complained that the video was grainy even with the aperature open wide.

I strongly debated whether to even put that medical malpractice lecture online. I decided to use it as a case-study. The content of my talk was very useful, but the fact that there was very little lighting made it extremely difficult for viewers to pay attention to what I was trying to say.

Audio:

The next thing you should be checking is audio. Make sure you are on the same frequency with your transmitter and receiver and that there is no interference.

When shooting video on your own, there is no way for you to monitor your audio. This means you must replay the entire video and watch it from start to finish. This will naturally delay getting out more of your content that day, but it is essential in order for you to check, at that moment, whether you have good quality video.

I highly recommend using a set of headphones when replaying the video. This will allow you to carefully listen to your audio. If you have audio hits or interference, you must change the frequency in both the transmitter and receiver in order to get a clear channel.

There is nothing worse than failing to pick up audio interference until after you put your video online. It’s almost like going for a long walk and is a pebble in your shoe that you just can’t get out.

YOU’VE BEEN FRAMED…

Your frame is equally important.

Where you position yourself within the rectangle of your camera makes a big difference. You don’t want too much empty space on the top or bottom or sides. On the other hand, you may not want to be centered either. That’s a creative choice for you.

HOW LONG WILL THIS TAKE?

Going through these three critical steps might take you an hour or five minutes. Many variables including where you are shooting.

If you are a do-it-yourself attorney who shoots video on your own and you would like help learning how to do this the right way, I encourage you to explore my do-it-yourself online video tutorial program where I show you step by step exactly how to do this. Click here to learn more.

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Testimonials

Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law