Tell Them Your Weaknesses…Go Ahead…Do It. I Dare You.

You may be horrified to read that.

You don’t want to reveal to anyone that you have any weaknesses.

You? The strong, bold, knowledgeable lawyer? You’re a bastion of legal intellect. There’s no way you have any weaknesses. Impossible!

Outrageous. Preposterous. NEVER!

“I couldn’t.”

“I shouldn’t.”

“I will lose clients if I tell them about my weaknesses.”

My competitors are victorious, take-no-prisoner types. They would never admit or show their weaknesses. I will never do it either.

Ok. So stop complaining and don’t.

I will.

I will gladly tell a new potential client if I don’t have the experience needed to solve their legal problem. In fact, there is an ethical requirement for lawyers in New York to admit that fact and refer the client elsewhere.

I will admit that I have lost a trial or two during my 23 year legal career. There’s no shame in that. I will admit my strengths and will just as easily admit my weaknesses.

****WHY WOULD I DO THAT?****

Credibility. Believability. Honesty. Being forthright. Transparent. I eagerly let my client make the decision about whether they should come to me as their attorney by disclosing all info they need to make an intelligent decision about me as an attorney.

You will be very surprised to learn that your potential clients find this approach refreshing. Encouraging. Enlightening. They feel a bond. They know nobody is perfect.

Of course they want to hear about your great strengths and how your experience can solve their legal problem. Make sure you tell them all that. But at the same time don’t be afraid to tell them your weaknesses. It makes you more believable.

Try it and let me know what happens. Do it. I dare you to try. You’ll feel awkward at first and then you’ll feel really good that you did.

****FINAL COMMENT****

By the way, in case you were wondering…

I don’t have any weaknesses :-)

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Testimonials

Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.