Tell Me What You Think About This Attorney Video

Although the title says it’s a parody, Why Did the Chicken Cross the Road? (A Parody Lawyer Ad by a Real Lawyer), this lawyer is using this video to market his practice.

If you were a consumer searching for an attorney and watched this video, would you feel compelled to pick up the phone and call?

Leave your comments below. I want to know what you think.

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5 Responses to Tell Me What You Think About This Attorney Video

  • Barry Doyle says:

    Lawyer commercials are rich fodder for parody, but this guy missed the point of doing a parody of a lawyer commercial because he puts himeself in the middle of a video that looks like a lawyer commercial other than the use of the chicken. If “parody” wasn’t in the title, I might not have known that it was a “parody”. If you are going to do parody it needs to be much bigger.

    Either way, others have done it much better. Youtube is filled with better parodies.

    Would it help lead me to call him? Nope. Reasons why:

    1. If the idea is that it is supposed to show off that he is creative or has a sense of humor, it falls short. See above.

    2. Lousy technical production values make him look cheap.

  • Hi Gerry

    This would not compell me to call him .

    Recently I was looking through a web search, for a personal injury lawyer in Tennessee, to refer a case to (and I still am) . I really saw no one that distinguished themselves. What I can say is if I was looking for a New York medical malpractice attorney you would be my choice because your videos tell me who you really are. A lawyer that goes to trial if necessary, has a proven track record , and knows each and every one of your clients.

  • Larry Bodine says:

    How many synonyms are there for the world “terrible”? Words like “lame” and “embarrassing” come to mind.

    Rule #1 of parodies is that they must be funny. This is pathetic.

    I conclude that he did win the $5 someone bet him to record this video.

  • I used this video to show a room full of lawyers what not to do when marketing their practice. It’s often important to know what not to do as well as knowing what to do.

    Even if this attorney wanted to be overly creative and humorous, the fact is that he is using it to market his practice.

    How many potential consumers or potential clients viewing this video do you think he’s going to compel to pick up the phone to ask for more information?

    I guess if you are a chicken with a broken chicken wing you might want some legal advice. Not knowing a chicken lawyer, you might find this video compelling. If you’re not a chicken…well, you decide.

  • Thanks Tony. I agree with you. Comedy is one thing. Being creative is another. However, merging a creative/comedic bit to market your practice is really tough to pull off. Better practice is stick to education-based messages that help consumers understand you have information that they want and need. That’s what sets you apart from your competitors.

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Testimonials

I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys