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300 Hours of Video Uploaded to YouTube Each Minute- What Are YOU Doing About Your Legal Marketing Videos?

You think you can create a handful of legal marketing videos one time and continue to be found in this sea of video messages? Not a chance. Seven or eight years ago, yes it was easy to be found. Continue reading

Why Are Attorneys Still Uploading Their TV Commercials to YouTube?

Does the TV agency who made the commercials really think that anyone...and I mean anyone, would ever voluntarily want to watch a 30 second TV commercial of an attorney Continue reading

They Didn’t Even Know Where the Video Links Went To

Every time I clicked on a link on their website, it took me out of their website and directly to a video on YouTube. That's right, they took the viewer/reader FROM THEIR WEBSITE and immediately delivered them RIGHT TO YOUTUBE. Continue reading

Stop Talking About Shooting Attorney Video and Just Do It!

The reality is that unless you take action now and begin to create great educational video to market yourself you will be invisible to the second largest search engine in the world. Continue reading

YouTube Trumps My Own Website

YouTube came in at #1 in the search results. It also showed the number of people in my Google+ circles at more than 1850. Coming in at #2 was my own website, Oginski-Law.com. Continue reading

Stop Worrying About the Number of Views on Your YouTube Attorney Video

My suggestion is to ignore the number of views your video is getting. If you're generating a good number of views on your great attorney video but people are not calling, then you need to re-examine your video content. Continue reading

How Much Engagement Do You Have With Your YouTube Viewers?

Get them to leave comments on the video. Get them to interact with you. Get them to subscribe to your channel. If you have no interactions, the search engines will quickly realize that you are not using YouTube as a social network, but rather as a place to store and host your videos. Continue reading

Why I Uploaded a New Attorney Video to YouTube & Deleted It 5 Minutes Later

Our viewers correlate our technical proficiency and our presentation in our attorney videos with our legal ability. I would rather chalk this up to experience and a lesson of what not to do rather than leave it online and risk turning away viewers because of a poor quality video. Continue reading

What is Your Audience Retention For Your Attorney Video ?

It's important for you to know what is working and what is not. However, you have to be able to interpret your analytics and metrics. If you don't understand the significance of this data, you will reach the wrong conclusions and take the wrong action. Continue reading

My Video Marketing Experiment & Results

In November 2012 I gave a lecture to attorneys at the NYC Bar Association. It was about medical malpractice law for the non-medical malpractice attorney. It was part of their Bridge-the-Gap program. Continue reading

Testimonials

New York Attorney Gerry Oginski is the leading expert on creating lawyer videos. He is the uncontested master of using video to generate new business for lawyers.

Larry Bodine
Lawyers.com