I am creating an introductory program to help you, guide you and teach you everything I do to create educational video to market your law firm. My new intro program is a step-by-step guide showing you exactly what I do. Hey, if I can do it as a solo NY Medical Malpractice attorney, so can you.
Continue Reading »
I’ve got over 600 videos on YouTube. Good videos with educational content.
Last night, I couldn’t access the website at all. Nothing. Nada. It’s as if it wasn’t even online.
Continue Reading »
When you do a search on YouTube, on the upper left hand side of the search results you can and should use filters to pick the videos you want to watch.
Continue Reading »
This comes directly from YouTube’s terms of service. I’ll bet you didn’t know that.
You see it on Facebook all the time. People say “I want 500 “Likes” in order to get to the next level. If you click like, I will give you XYZ, or you’ll be entered in a drawing for a free DooDad that you certainly don’t need and won’t know what to do with.
Continue Reading »
I am constantly amazed how really smart attorneys create DIY video and post it to YouTube without bothering to edit it, play it first before uploading or having a trusted friend give them honest feedback about the video.
Continue Reading »
It’s called buffering. 3 things will affect the playback speed of your video.
1. The type of connection you have with your broadband service provider.
2. How many people are accessing that particular video at that moment, and
3. Whether your video is high definition or standard definition
Continue Reading »
Watch this B&H informational video. Don’t watch it for the content. Rather, watch it for the technique in how he presents the product; his manner of delivery; the framed content; conversational tone; the intro, the exit and the call to action. This is a great example of what you should be doing.
Continue Reading »
Two weeks ago I had the opportunity to share the stage with a good friend of mine, Mark Merenda at a legal marketing seminar run by Pennsylvania personal injury attorney Chris Munley at a program called ATLAS Law marketing seminar.
Continue Reading »
Lawyers are afraid to give away information unless they get paid for it. They’re worried that they give away too much information for free and that their potential client will take that information and go handle their legal matter on their own.
Continue Reading »
You need to watch the video above to understand why the title “Nude Snorkeling” caught my eye. When you understand the psychology behind compelling and captivating headlines, you’ll immediately recognize the significance of how you can use that style of marketing to stand out from the crowd and to capture your viewers attention.
Continue Reading »