I got a really good laugh when I spied this book sitting on my bookshelf while looking for my “Evidence in Negligence Cases” book written by New York personal injury trial attorney Tom Moore. I’d totally forgotten this book that I bought years ago while trying to figure out how to market myself online.
The subtitle is “The complete guide to creating winning ads,” by Kerry Randall and printed by the ABA Law practice management section. The really funny thing is I remember reading this book cover to cover, marking it up, highlighting it and trying to use it to improve my Yellow Pages ad.
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When I first started to practice law I worked for a defense firm handling PI and medical malpractice cases on Wall Street in NYC. They also handled the occasional plaintiff’s case. There was a ‘feeling’ back then that attorneys that needed to advertise where ‘those kind of lawyers’ and generally looked down upon.
‘Those’ lawyers took cases that appeared to come from volume practices rather than quality cases. In other words, they took anything that walked in the door. ‘Those’ lawyers advertised. The traditional law firms relied on word-of-mouth advertising and didn’t need to debase themselves with an awful yellow pages ad that was not far from the plumbing ads. (I am sure that some lawyers felt the PI attorneys who advertised probably qualified to be connected to those plumbing ads).
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Written on
December 24, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
Have you noticed that the phone isn’t ringing much these days?
You’re wondering why your colleagues are bitchin’ and moaning all the time about how tough it is to get cases now-a-days? Have you ever joined a ‘downer-festival’ where every lawyer sitting in the attorney’s lounge is complaining about how the lousy economy is hurting business (except for bankruptcy attorneys)?
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Written on
December 21, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
As lawyers, we often rely on other lawyers to send us cases. We build our ‘referral network’ with lawyers who handle cases that are different from and complement our specialties. After encountering a few lawyers who lack “seychel” (a Yiddish term that means ‘common sense’) I thought I’d post the four easy ways to lose your lawyer referral base. See if these apply to you.
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