Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you.  I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).

Over the last year, as I began to fine-tuned my total online video solution for attorneys, I wanted to get the word out to fellow attorneys who could benefit from video marketing that was making my phone ring. I have lectured to attorneys at the New York City Bar Association in Manhattan about medical malpractice law. I have created CLE approved lectures both in person and on video, discussing medical malpractice in New York. I have also been invited back to lecture on the same topic. In fact, I am lecturing to attorneys this month, July 15, 2010, at the NYC Bar Association about medical malpractice law. Thinking that I could offer attorneys useful information about video marketing, I approached the New York City Bar Association and the NYS Trial Lawyers Association.

Each has a committee that vets topics deemed worthy. That’s understandable. They don’t want their attorneys to be inundated and bored to death with topics they can’t use or relate to. Also, they have to be able to offer CLE credit to their members and there are various requirements needed to justify approving CLE credits. Also understandable.

When I suggested that I present a seminar about video marketing for attorneys and have other legal marketing experts talk to attorneys about how to market their practice, the response was eye-opening. The NYC Bar was quite clear. They said they do not want a seminar where attorneys or marketers are pitching or selling their services to their members. Not even if the material was educational and informational only. “Hmmm,” I thought. Rejected. Ok. Maybe the NYS trial lawyers would have a different take on it.

I was wrong. The seminar topics were selected two years in advance and they didn’t see a need for topics on attorney marketing. However, they did offer an alternative. They said I could become a preferred vendor and appear outside each of the seminars in order to promote my service. “No thanks,” I replied.

I finally realized that the bar associations didn’t want to run marketing seminars since they could not justify giving CLE credit. That’s understandable. I finally realized that attorneys who want to learn about my services and how they can benefit from video marketing can learn tons of useful stuff from my online webinars, live seminars, video blog articles, my video coaching group for attorneys (the only video coaching group for lawyers in the country) and my Total Online Video Solution for Attorneys. Oh yes, they can also contact any one of the attorneys who have used my services and ask them personally what they thought.

You can be sure that the next time you hear me speak about video marketing for attorneys at a seminar, that my content has never been given to any bar association for CLE credit. What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?

The decision, as always, is yours. Choose wisely.

Thanks for taking the time to read my blog!

Gerry

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Dave Kaminski of Web Video University does an excellent job of reviewing the Canon t2i DLSR camera. Here’s my question:

You’re an attorney who wants to create video. You want a camera that will last for years. You want the latest technology. You don’t want to spend a fortune. The choices of video cameras are overwhelming. SD or HD? Hard disc or tape-based? Pocket Flip camera or Kodak Zi8? $500 camcorder or a prosumer model costing $1,500?

Now, you have even more choices. Canon, Nikon, Sony and Pentax are all vying for your dollars by adding hi-definition video capabilities to their digital Single Lens Reflex (dSLR) cameras.

Here’s what you need to know if you’re considering buying a DSLR to shoot your attorney video:

1. It’s costly. This camera with lens will cost $900-$1,200 depending on the lens you buy.
2. You must buy an external wireless mic which will run you anywhere between $150-$600, depending on the mic you buy. You simply cannot use the built-in mic because it’s noisy and picks up the autofocus lens mechanism.
3. Then you need a ‘rig’ to hold all this stuff together while on your tripod. Otherwise, you’ll have to use tape or velcro to hold it up.
4. There is no flip-out screen to see yourself while you shoot video of yourself. This is unfortunate. It means you have to hook the camera up to an external monitor with a cable. If one is handy great. Otherwise, through trial and error, you have to figure out if you’re in the camera frame.

If you’re willing to spend anywhere from $1,100 to almost $2,000, then this camera might just be for you. Be forewarned. As Dave mentions in his video, this camera is NOT for the person who wants to simply turn the button on, press record and start talking. This is for the camera buff who really enjoys playing with all the settings and enjoys the technical details to get a good video shoot.

Oh yes…did I also mention it takes stunning photos?

I am tempted to sell my Sony DSC F828 with my flash to try this out.

Sony DSC F828

What do you think? Is it worth it? My 8 year old, the budding camera man, doesn’t want me to sell it since he knows how to use this camera really well. He’s not sure if he’ll be allowed to play with the Canon t2i if I sell my Sony. All thoughts appreciated!

Thanks for taking the time to read my blog.

Best regards,

Gerry

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SOUND CHECK
Have you ever just sat in your office and listened to the sounds? If you did, I bet you’d hear traffic, a siren, a horn, a hum from your computer, the cackle of secretaries laughing at some joke, your partners walking by your office talking loudly, your phone ringing, and on and on.

When you are deciding on a place in your office to shoot video, you must consider all of these elements and ways to eliminate or reduce these ambient sounds. Otherwise, your pristine looking video will have unwanted background noise. Yes, that noise can be minimized in the post-production phase with video editing software, but the better practice is to eliminate it while taping instead of later during editing.

LENGTH OF YOUR VIDEO

How long will your video clip be? The short answer is “Not too long.” The longer answer is “Not too short.”

You are not limited to thirty or sixty seconds of a quick commercial of you screaming at potential clients that they must come to you. With online video, you can use your time to explain to clients how you can help them. That’s the key. Again, if you’ve taken the time to watch some attorney videos, you will see that most videos do nothing to help explain anything to potential clients.

Most website companies will tell you they need to shoot a few hours of video in your office that could take most of the day. You think “Ok, that’s fine. I expect to get lots of usable video for all those hours, right?” No, you’re wrong. These same companies take your video and multiple re-do’s of the same topic and will edit them into maybe four or five video clips. “Four or five hours of video shooting, and all I get is four or five video clips?” Yes, that’s true. “But how long is each video clip?” “About 1-2 minutes each,” comes the suave reply.

“Wait a second…you’re telling me that after spending four, five or six hours shooting and re-shooting videos; spending an entire day disrupting my office schedule doing this video stuff, all I can expect to get is a total of eight to ten minutes of video??!!” Yes, that’s correct. “I don’t get it! I’m paying all this money, spending all this time, and this is the end result? That’s crazy!”

Yes, it is crazy. These same website companies tell you that potential clients have limited attention spans. This has some truth to it. They also tell you that in their “experience” viewers can absorb only one to two minutes of video. I disagree. I think one to two minutes of video are not very helpful and do not give you enough time to explain a particular legal concept or answer a particular question.

If you put your videos on video sharing sites like YouTube, Yahoo Video, Blip.tv, Metacafe, Mefeedia, etc. you don’t pay a dime to have these sites host your video. However, there is a drawback to only using these video sharing sites to “host” your videos: You lose control of that video. Ads will appear as an overlay on your videos that will entice viewers to click away, never to return to your video.

I firmly believe that your video clips should be anywhere from two to four minutes in length. I have found that if a viewer has found your video and has a pressing legal issue, they have no problem watching a few minutes of your video if you are answering a legal topic that applies to them. In fact, I have had people call me telling me that my videos were so helpful, educational and informative, that they spent hours and days watching all of my videos.

That’s impressive since I currently have over 250 educational videos online about medical malpractice, wrongful death and personal injury law in New York.

HOW DOES IT WORK?

To give you some insight into how I create my own videos, it takes me 15 minutes to set up my equipment, one to two hours to get one full hour of video tape, and 10-15 minutes to take down my equipment. From that one hour of video, I can usually obtain four to five usable video clips that average from two to three minutes in length.
Now we enter the post-production phase.

POST-PRODUCTION

What happens now that the video-shoot is over, and the video techs have left your office? The video tape has to be uploaded to a computer. If I’ve shot one hour of video, it takes a great deal of time to get the video onto the computer. Once it is physically on my computer, I must edit it using video editing software. This is very time consuming and labor intensive.

VIDEO EDITING

For a one hour video, it will take at least six hours (or more) to edit the video, add graphics, background music and convert the video file to a file that is internet-compatible, compressed and ready to be uploaded to your website and the video sharing sites. This is by far, the most time consuming part of making the actual video.

Once your video clips have been edited and are now “ready for upload” they must be optimized for the video search engines, and the regular search engines. The videos are useless if they’re not recognized by the search engines and indexed by sites like YouTube and Google.

The editing is the “behind-the-scenes” work that makes your video come alive. Most attorneys just want to see the final product, and that’s ok. However, when a video editor spends 8 hours to edit your videos, you will begin to understand why website companies charge so much money.

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 300 educational videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote take a look at his New York medical malpractice video blog.
Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started creating video to market your legal services, Gerry now offers a “Done-for-you” service where he does everything, except show up on camera, where you don’t have to learn anything technical. Take a look at Gerry’s Total Online Video Solution for Attorneys.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Gerry Oginski's Total Online Video Solution

“What?!”

“What do you mean it doesn’t work? Isn’t that what you’ve been preaching about for the longest time?”

Yes I have. But I have a secret. A secret I do not want to share with my competitors. You see, the reality is that creating video to market your message really does work.

Why would I write such a headline? Two reasons:

1. There are articles online that discuss the efficacy of video blogging and whether they work for attorneys, and
2. I wanted you to see what happens when you create a controversial or compelling headline. The headline is a tease. Sorry. I also don’t want my competitors to think this stuff really works, although I imagine they’ll figure it out eventually and try to replicate what I’ve done and learn what I’m teaching other smart lawyers to do. In fact, if they were really smart, they would hire me to teach them what I’m doing.

Video blogging is the best way to interact with your viewer; they get to see you, hear you and begin to trust you before they ever walk in your door.

Most attorneys just want to practice law and focus on what they do best. That’s exactly what you should be doing; what you do best. Lawyers who want to learn how to get onto video and make the best use of their time and energy hire a video production company to do it all for them. You really don’t want to be a videographer or video editor or video distributor, do you?

Instead, you want to be the best lawyer you can be, helping your clients and earning a good living at the same time. If you want to get your message onto video and don’t know where to begin, or want to improve the videos you’ve already created, my video coaching group for attorneys is the place to start.

There is no other video production company in the country run by an experienced medical malpractice trial lawyer who helps other attorneys get onto video. There is no other video production company in the country that has created a coaching group for attorneys to mentor them and show them exactly what I do to convert online viewers into callers.

In my coaching group, I go through the mindset that is so crucial to understanding what a viewer wants to know, and how to create compelling content that will make the viewer click on your video, watch it in its entirety, and then want to pick up the phone and ask you for more information.

My coaching group is perfect for the attorney who is learning to create video on their own as well as lawyers who have video production companies create video for them.

Come join me in the lawyer’s video studio coaching group for attorneys. You’ll learn so much- I guarantee it. I look forward to seeing you there.

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Click here to read the entire blog post.

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How Really Smart Lawyers Are Using Video On The Web

Do you?

You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?

Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.

Ok- let’s get serious here and dump the sarcasm. Do you know what it takes to create great video? Initiative. Guts. Drive. That’s it. The rest falls into place.

Anyone can hire a video company to produce great quality video. That’s the super-easy part. The hard part is learning what to talk about in your video; learning what your viewer wants to see and hear; learning to stop talking about yourself, and finally, learning how to tell the world about your new video.

I want you to read that paragraph again, because it’s so important.

You must remember that unless your video producer is also an experienced trial attorney, they may have no idea who your ideal client is. If you hire a wedding videographer to shoot your video, he or she may show up in your office and simply say, “Ok, start talking.” That won’t get you anywhere with your viewers.

In jury selection you want to let jurors talk. If you’re doing all the talking, you learn nothing about your jury. If you ask your jurors open-ended questions, it gives them an opportunity to talk and you will actually learn something about them. Why can’t you do the same for your videos?

Stop talking! (Figuratively). Instead, start giving your viewers information that THEY NEED to know. Don’t give them information you think they need to know about you, your wonderful credentials and your law firm: “We’ve been in business since the Ice Age…”

“Our collective wisdom is greater than the teachings of the Bible…”

“Our partners have all been on law review and clerked for the Wise men of…”

Here’s what a viewer says to all that: “Yeah, so? How will that help solve MY legal problem?”

You think you have what it takes to create great content for your video?

If not, give me a call so together, we can create great content for your videos.

Thanks for taking the time to read my blog!

___________________

“Gerry Oginski is a master of online-video marketing for lawyers.  He creates excellent video and is valuable source of information.  But, don’t take my word for this — view Gerry’s videos and judge for yourself.  You won’t be disappointed.”

______________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.

The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.

It was a great pick-up and mention of my video in this blog post. In the discussion following the post, there were clear differences of opinion about who would be responsible for black ice. I was also pleased to see that the writer had mentioned that this is only one of many videos I had created.

THE BACK STORY

Here’s the back story on that video. A few years ago I wrote an article and posted online and also my website. It was a lengthy detailed article explaining what a consumer needed to know if they slipped and fell on snow and ice. The article came about because of the case I handled involving a woman who slipped in a parking lot on black ice. When I got into video a few years ago, I realized this would be a perfect topic for viewers to learn about so they could understand how an attorney proves a slip and fall case on snow and ice in New York. Most people are unfamiliar with notice requirements. Rather, they often come into the office thinking that simply because they fell and got hurt that automatically means they have a valid case. Anyone who practices personal injury law knows that’s simply not the case. Proving notice is essential, whether it is constructive or actual notice.

Click here to watch the video.

In any event, the writer of this blog post J. David Goldman was writing about Black ice in New York City and must have found my video by doing a Google search on the topic of slip and falls and black ice.

For those attorneys who think that video doesn’t work, they are dead wrong. Video establishes you as the “go-to” expert; establishes your credibility and builds trust with your viewer. I have been contacted many times by news reporters based upon informative videos I’ve created. It’s a really cool feeling when a news reporter calls you and says “I was watching your video online and I would like to ask you more questions for a news piece I’m working on.”

In fact, just today I received a phone call from a woman who found my videos online and called to ask me for more information. She was so appreciative of the information I had in my videos that she told me she watched at least 10 of them before calling me. Importantly, she said every time she did a search online, my videos kept coming up in her search results. That’s the purpose of creating educational and informative videos, so that you’re not only the logical choice for viewer to call, but the only choice.

If you haven’t made the jump onto video yet, I strongly encourage you to explore my website here in the Lawyers’ Video Studio to learn how video can help improve your marketing message. My goal is to help get you  onto video to improve your life, your practice and your income.

Thanks for taking the time to read my blog!

Have a great day.

Gerry

________________

Horsetiger Limited, Managing, Marketing & Media

Rod Mitchell, Director

rod.mitchell@horsetiger.co.uk
www.horsetiger.co.uk

________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Answer this question: How are you different from your colleagues down the street that do the exact type of work that you do?

• “I’m bigger.”
• “I’m smaller and more personal.”
• “I have more experience.”
• “I do better legal work.”
• “I return phone calls; they don’t.”
• “I charge less than they do.”

Great, but those are all differences for a commodity; a legal service. You haven’t yet told me how YOU are different. The way to show you’re different is with video.

Not one video. Not two or three. But with five, ten, fifteen and more videos. Not 15 or 30 second videos that have no useful content. But with real content that your potential consumer wants and needs. Not legal advice, but general topics of importance.

You want someone to be able to say “I went online to find an attorney, and the only lawyer I kept seeing was you. You’re all over the internet with your videos.”

That’s dominating the online video world.

P.S. That’s exactly what one of my competitors said about me when they were doing some surveillance of who their competition was online.

Thanks for taking the time to read my blog!

__________________

“Gerry’s advice regarding Attorney Video Marketing is spot on.  You cannot afford not to listen to him.  As a pioneer, he has blazed the trail for us all.

Our firm would not trust outsourcing our legal marketing to just anyone.  It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California

www.ledgerlaw.com 800.300.0001

______________________
ABOUT GERRY

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.

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“WHO’S AT FAULT IN A MEDICAL MALPRACTICE CASE?”

New York Attorney Steven North answers:

“WHO’S AT FAULT IN A MEDICAL MALPRACTICE CASE?”

New York Attorney Dan Minc answers:

“WHO’S AT FAULT IN A MEDICAL MALPRACTICE CASE?”

New York Attorney Arthur Blitz answers:

Do These Videos Sound Familiar? They should. They were all done by the same video production company. But there’s even more similarity here.

• The title is the same for each.
• The background is the same for each.
• They’re even looking at the same place off-camera.
• YouTube shows they each have less than 20 views per video, even though they were uploaded over seven months ago.

But there’s a bigger problem here.

Each of the three attorneys are from different law firms. They compete with each other in the same geographic area here in New York City.

Why is that a problem?

I’d be pretty mad if my video production company had competing attorneys talk about the same exact question in their videos.

You see, a video producer helps shape and control what the attorney is going to talk about. The producer provides suggestions to the attorney about what their viewers want to hear and learn about. A video producer that blatantly tells three competing attorneys to talk about the same exact topic and asks the same exact question would make me very upset; especially if he or she didn’t tell each of these attorneys that their competitors would be asked the same exact question.

So why is that a problem?

How do you differentiate the three attorneys from these three videos?

I’ve been in practice over 21 years in New York and have created hundreds of educational videos and I can’t differentiate them from these videos.

I don’t fault the attorneys here. Rather, the fault lies with the video producer who obviously knew they’d be asking the same exact question to three different lawyers who compete with each other. The lawyers each paid good money to create their video. If this were me, I’d be rather upset.

What’s the bottom line?

Make sure your video producer helps you create original content. Make sure they’re not also creating the same exact content for your competitors. If they are, I suggest looking elsewhere for your video production needs.

Thanks for taking the time to read my blog. Have a great day!

______________________

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that Gerry’s a lawyer and not just some wedding photographer with a video camera.”

Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. Click here to learn how to get onto video today.

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http://lawyersvideostudio.com

When I sat down with Mark Merenda, CEO of SmartMarketingNow.com to interview him recently, he graciously provided a personal endorsement of me without even asking him!

Mark is a well-known marketing expert who helps lawyers across the country create their marketing message. In this video testimonial he talks about me (which is something I never get to do).

Well Mark, on behalf of myself and The Lawyers’ Video Studio here in Great Neck, I want to thank you for your heart-felt endorsement of my “all-in-one” video production services for lawyers.

Best regards,

Gerry
Founder, The Lawyers’ Video Studio
25 Great Neck Road, Ste. 4
Great Neck, NY 11021
516-487-8207

http://lawyersvideostudio.com

Gerry@lawyersvideostudio.com

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