Do you?
You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?
Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.
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Written on
February 20, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”
I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.
The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.
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Tags: attorney video, law firm marketing, law firm video, lawyer video, marketing, video, video for lawyers, video marketing for lawyers, video producer, video production, video studio, web video
Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.
Your goal is to dominate the online video world.
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Tags: attorney, law firm, lawyer, marketing, new york, online, online attorney, video, video marketing, video producer, video production, video studio, web video
Written on
January 29, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
The title is the same for each.
The background is the same for each and
They’re even looking at the same place off-camera.
YouTube shows they each have less than 20 views even though they were uploaded over seven months ago.
But there’s a bigger problem here.
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Tags: attorney, gerry oginski, law firm, lawyer, legal marketing, marketing, new york, online video, video, video producer, video production, web video, youtube
When I sat down with Mark Merenda, CEO of SmartMarketingNow.com to interview him recently, he graciously provided a personal endorsement of me without even asking him!
Mark is a well-known marketing expert who helps lawyers across the country create their marketing message. In this video testimonial he talks about me (which is something I never get to do).
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Tags: attorney, attorney video marketing, gerry oginski, lawyer, marketing, new york, online marketing, video, video producer, video production, web video
In this video I give my final “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
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Written on
January 22, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
Did you know that traditional lawyer advertising has “sucked?” It’s true. Lawyers made a terrible name for themselves when they’d advertise. Why? Because lawyers failed to educate their potential clients. In this 3rd video I give a “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
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Tags: attorney, attorney video marketing, gerry oginski, lawyer, marketing, new york, online marketing, video, video producer, video production, web video
Written on
January 20, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
It wasn’t that long ago that I considered myself a trial attorney focused solely on handling my client’s cases.
As I learned how important it was to get new business, there was always the requisite get-to-know other lawyer meetings in order to expand my referral base. I also tried all the traditional forms of advertising including Yellow Pages, TV commercials, display ads, classified ads, 1-800 number campaigns, free recorded messages and on and on.
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Tags: attorney video, gerry oginski, law firm marketing, lawyer marketing, lawyer video, marketing, new york, video, video producer, video production, video studio, web video
Written on
January 17, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
web video
“What did you say?”
“You sound like you’re in a tunnel.”
“You sound like you’re in the toilet.”
“You sound tinny.”
“Your audio seems like it was made with a child’s toy microphone.”
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In the second part of this series, I discuss my thoughts about the State of Affairs of attorney marketing online. It’s a worthwhile quick video that helps you understand how significant creating video is to market your law practice.
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Tags: attorney, attorney video marketing, gerry oginski, lawyer, marketing, new york, online marketing, video, video producer, video production, web video
