First I will tell you how you shouldn’t do it.

Then, I’ll explain how you should do it.

Ok, I’ve got your attention now. Do NOT used typical lawyer cliches, “INJURED? CALL ME,” “Free consultation,” “No fee, no recovery.” Stop being a video message for those trite yellow pages and TV ad phrases. They get you nowhere.

Do NOT use your video to sell your message or sell yourself. “Why not?” Because a viewer does not care about you. Plain and simple.