video

Attorney Videos: 6 Logical Reasons to Hire A Video Marketing Company with an Attorney as Your Video Coach

The next most important concept is understanding how to convert an online viewer into a caller. This is your entire goal when marketing your message. Ask the video company you are trying to hire whether they know what triggers will convert an online viewer into a caller. Continue reading

Law Firm Videos- How to do it Right in 5 Steps

There is no other video company in the country that has a mastermind strategy session to prepare you for your video shoot. If they don't take the time to properly prepare you for what you need to know; Continue reading

Why Are Attorneys Still Uploading Their TV Commercials to YouTube?

Does the TV agency who made the commercials really think that anyone...and I mean anyone, would ever voluntarily want to watch a 30 second TV commercial of an attorney Continue reading

I Said “Don’t Create An Attorney Video Bio” but “She Said We Should…”

What I was also tempted to say during our teaching session is that if they wanted to follow the other video company's advice to create attorney video bios, you should ask them whether Continue reading

Want to See How Easy It Is to Get Onto Our Lawyers Video Shoot Schedule?

What I found was that process worked but was putting up too many obstacles for eager attorneys to reach out to me and get going with their video marketing. Continue reading

The iPhone Fallacy

There are a number of video 'experts' out there now who are advocating to give up your fancy DSLR or your camcorder and recommend you just shoot video with your iPhone. Continue reading

Attention Lawyers: I Have Decided to Stop Creating Attorney Videos

Because of the frustrating nature of creating, producing, editing, publishing and promoting my attorney marketing videos, I decided that enough is enough. Continue reading

Why You Don’t Create Attorney Marketing Videos for Search Engines

Rather, focus on your ideal consumer and provide them great content. The search engine stuff is secondary. The primary goal of an attorney who is using video to market their law firm is Continue reading

Why Are Lawyers Still Putting Their TV Commercials on YouTube?

A consumer who is searching for information about how to solve their legal problem is in search and find mode. A lawyer's television commercial does not satisfy Continue reading

Do Your Videos Look Professional?

What do you want your video to look like? How do you want to appear on video? Are you going to be stiff, uptight and formal as if you are giving a lecture from the podium Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins