Does this work for attorneys who charge a fee for their initial consultations? Definitely.

“How?”

Most lawyers who charge a fee for an initial consultation are very reluctant to give any information on the phone or by email. They rely on that initial consult fee to generate revenue. However, what they don’t realize is that they’ve created an obstacle to getting that person in their door to become a client. They’ve put up a hefty roadblock that can only be unlocked by paying a large fee. Here’s the problem with buying something sight unseen: You don’t know what you’re getting; you don’t know if you can trust that person; you don’t know if it will be worth your money. These are all valid concerns and you cannot allay any of them with your current model of charging a fee for an initial consultation.

For those lawyers I strongly suggest creating video that gives information away. Describe the process of the initial interview; why you charge a fee for the initial meeting; what a consumer can expect; what guarantees you can make or cannot make. Even if you don’t offer any real substantive information, a viewer will get to hear you, see you and judge for themselves whether you are the type of attorney they want to meet. Don’t hide behind your door. Open the door and welcome your prospects in.

Give information away, and viewers will want more. That’s what will make you stand out from the crowd and make you the logical choice for a prospective client searching for an attorney.

Testimonial:

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University, Solopracticeuniversity.com

______________

About Gerry

Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video.

We make it so simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are online. The hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That’s it.

There is no other video production company that offers this much value for the money. None. That’s how I stand out. I’m different and it shows.

So what are you going to spend your marketing dollars on this year? The same old tired way of hoping to get new clients, or a proven way that is the best return on your investment? How do I know it’s the best ROI? Because I’m living proof it works.

I encourage you to call me at 516-487-8208 or send me an email at Gerry@lawyersvideostudio.com. I welcome your call. To learn more, go to The Total Online Video Solution for Lawyers.

Related posts:

1. Video Marketing For Lawyers – If You Had $20,000 to Market Your Law Practice Would You Spend it on.. "Why would you ever bother with the yellow pages anymore?"...
2. Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company Brick and mortar stores are creating video. Lawyers are using...
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ATTORNEY MARKETING COMPARISON

1. A ¾ page yellow pages ad or a video channel with educational video?

My question is “Why would you ever bother with the yellow pages anymore?” Since it’s a money-losing proposition and most people don’t use the yellow pages anymore, why would you throw away all of your marketing dollars on a static ¾ page in a competitive market? A consumer searching for an attorney will have to wade through 20 full page ads (in New York) to find a personal injury attorney. Then they’ll get to the ¾ page ads, then the ½ page ads and on and on.

Some lawyers say that if they use the YP as an educational tool and direct them to a website or phone number they stand a better chance of getting a call from another source. Makes sense, right? Yes, but only if the other 20 lawyers before you have rejected that person’s case. You get the rejects that nobody wants.

If that’s what you want to spent your $20,000 on, then good luck to you. I personally think it’s a mistake, but what do I know? You might prove me wrong. The only person you should be worrying about is whether that $20,000 will produce a great return on your investment; not just that one client will pay for the ad- you want to generate a profit from the ad and have the ad continue producing quality, pre-qualified clients for you. Do you really think the yellow pages is the way to do that anymore?

2. TV ad or create online video?

It’s unlikely you’ll be able to create a series of TV ads and have them play frequently for any significant time on TV for $20,000. Your ‘branding’ message with a TV ad is an expensive proposition. It’s unlikely someone needing your services will be watching that particular show, at that particular time slot on only a few days of the week. Unless you have a huge marketing budget, TV ads will not generate the calls to your office in the way that some other media can.

My advice? Skip the TV ad genre. They’re too similar and fail to explain to a viewer why they should call any one particular attorney over another.

3. Radio ads or online video?

When was the last time you called someone after listening to something on the radio? I’ve never done it. I’m sure others have. Radio messages are transient and fleeting. After those 15-30 seconds, your marketing dollars disappear into the radio waves, never to return.

How many radio ads do you need to create to establish frequent broadcasting to your audience? Many each day; each week and continue to do so. Will it work? Sure it will- over time; using a catchy ‘1-800-I-SUE-FOR-YOU’ phone number. The key is knowing whether it will pay off and is a worthwhile return on your investment.

Compare that to online video. Create your video once and have it played 10 times, 100 times, 10,000 times or more, all for the same exact price of…NOTHING!

What other media allows you have your marketing message available to you any time of day or night, exactly when someone wants to know the information that you have to offer in your video? Nothing else compares.

4. Classified ads or online video?

You’re kidding right? You are still using classifieds to market your services? You think you’ll attract quality paying clients using Craigslist with the following type ad? “Injured? Call me. I can help.” Very original. Very informative. Certainly stands out from all other attorney ads. I’m being facetious in case you couldn’t tell.

Skip the classifieds and start creating your attorney video.

5. Display ads or online video?

Some attorneys love to use display ads. They offer seminars; they create advertorials; they try to stand out using a display ad. That’s good marketing. However, in order to get the best rate, you need to publish your ad often and over a period of months. That will become cost prohibitive. Also, unless you can track your calls from your ad, you’re wasting your money.

What happens when that newspaper is finished and gets thrown in the garbage? You see your marketing dollars going down the drain as well. It doesn’t work for you while you sleep. It’s not found by someone searching for your services; only if they were reading that newspaper and read up to the point where your ad appears.

When you create informative online video, after your initial cost to create and upload it, it works for you ALL the time and it costs you zero dollars. There is nothing better anywhere.

6. Direct mail or online video?

If you’re a trial attorney like I am and handle personal injury and medical malpractice cases, you can’t use direct mail for the general public. You can’t send direct mail to patients in a hospital emergency room or even in an orthopedist’s waiting room (but I bet a lot of attorneys fantasize about being able to do that!). You can’t send direct mail to people who don’t need your services at that time; that’s a waste of money.

If you have a targeted list, then you can use direct mail to your advantage and you should. However, without a list of potential clients who will need your services, you have to have an alternative. CAVEAT: THERE ARE MANY ETHICS RULES THAT PROHIBIT DIRECT SOLICITATION OF POTENTIAL CLIENTS. MAKE SURE YOU KNOW WHAT YOUR LOCAL RULES ARE BEFORE ENGAGING IN DIRECT MAIL.

With video, it’s online and available at all hours of the night or day. It will show up when a viewer is actively looking for your specialty. Optimize the chance that your video will be found and you stand a much greater chance that your viewer will call you for information instead of your competitor.

My advice: Get started creating online video today.

About Gerry

Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video.

We make it so simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are online. The hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That’s it.

There is no other video production company that offers this much value for the money. None. That’s how I stand out. I’m different and it shows.

So what are you going to spend your marketing dollars on this year? The same old tired way of hoping to get new clients, or a proven way that is the best return on your investment? How do I know it’s the best ROI? Because I’m living proof it works.

I encourage you to call me at 516-487-8208 or send me an email at Gerry@lawyersvideostudio.com. I welcome your call. To learn more, go to The Total Online Video Solution for Lawyers.

Related posts:

1. Video Marketing for Lawyers-Give It Away For Free Give the information away for free in order to get...
2. 5 Benefits of Using Video to Market Your Legal Services 1. You can educate your viewer 2. Your viewer...
3. Lawyers: Does Your Marketing System Work While You Sleep? You could say that your Yellow Pages ad works while...

Because the creators of this video clearly know how to tell a story without any words at all. As lawyers, our goal is to create stories and tell stories with words. Lawyers who create video can now tell stories with the personal interaction of video. So how can you use this video to help you create and improve the stories that you tell with your own video?

Learn the answers in the Lawyer’s Video Studio coaching group. Thanks for reading and enjoy the video.

Gerry

Related posts:

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Here are two reasons:

1. The attorney has the wrong mindset, and

2. The video company rep convinces the attorney that this is what they need to market their legal message.

The attorneys who put up these videos think that since there are so many other lawyers getting clients online, presumably using the TV commercial format,  they want clients too,  and therefore they must do the same thing as their competitors. This type of thinking is wrong on so many levels.

The video company representative, similar to the Yellow Pages Representative, often tries to convince the attorney that this is what everybody is doing and this is what online viewers want. The problem is that these representatives are not practicing trial attorneys, and many times do not really know what clients want. You can’t produce a video unless you know what you are ideal client wants and needs.  Unfortunately for these attorneys, the video company representative is focused solely on making the sale. He or she will then let their video producer deal with your content. Again, without having an experienced lawyer by your side to guide you and help explain what type of content your viewer wants to know, you will create video that no one wants to watch. Doing that is a royal waste of your time and money.

Question: Does a lawyer screaming at you for 30 seconds, without giving you any information about how they can help you, make you a better educated consumer if you are looking for an attorney online? Not in my opinion.

My advice?

Skip the TV commercial format and join the Lawyers’ Video Studio coaching group to learn exactly what type of content you need to put in your video that will get viewers clamoring to call you.

Before you go, here’s one important tip that most video production companies will never tell you: The phrase “If you’ve been injured, then you need to call the law firm of…” are words that should never be uttered by any lawyer in any video. Learn why in the coaching group.

Thanks for taking the time to read my blog.

Have a great day!

__________________________

Ross Jurewitz, San Diego Personal Injury Attorney

“Gerry Oginski is THE guru about internet video marketing for lawyers.  His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible.  Don’t believe me that Gerry’s video services and consultation is the industry leader?  All you have to do is look at who his clients are.  They are a virtual “who’s who” of the leading internet legal marketers.  Whenever I have a question or idea about using video for my practice, Gerry is the first person I contact.”

Ross A. Jurewitz
JUREWITZ LAW GROUP
501 West Broadway, Suite 1780
San Diego, CA 92101
Telephone: (619) 233-5020
Website: www.jurewitz.com
Blogs: www.sandiegoinjurylawyerblog.com
www.sandiegocaraccidentlawyerblog.com

__________________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Video Marketing for Lawyers-Give It Away For Free Give the information away for free in order to get...
2. Lawyers: Does Your Marketing System Work While You Sleep? You could say that your Yellow Pages ad works while...
3. Lawyers’ Video Studio- April 2010 Newsletter Now Online In this month's video studio newsletter it's all about two...

Video Marketing for Lawyers

That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.

Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Would you have more clients?

228,125 views is outstanding. And guess what? I didn’t pay a single penny for those views.

You might be asking yourself” what do you mean you didn’t pay a single penny?”

Well, I didn’t use pay-per-click to get people to watch my videos. I didn’t create an advertising campaign to get people to watch my videos. They watch my videos because of the magic of social media. Have any of my videos gone “viral?” I wouldn’t consider a video with 38,000 views to have gone viral, but it’s a pretty darn good start.

Naturally, I had to spend time to create and produce my videos and get them online. However, once those videos are online they take off on their own.

Importantly, I want to ask you whether you want to dominate the online video world? If you want to become not only the logical choice when a viewer searches for you online, but the only choice, then you need to learn how to create attorney video and to join my new coaching program.

Thanks for reading my blog. Have a great day!

Gerry

__________________________

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University

Solopracticeuniversity.com

____________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

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Anytime I see a video being ‘promoted’ it tells me:

1. The attorney is PAYING to be seen,
2. The video is not search optimized to be seen organically on its’ own,
3. It’s like paying rent; if you stop paying, you get evicted and nobody will ever see or watch your video.

I will tell you that if you want to pay to be seen, it’s a great way to get your video onto an important part of the page when someone does a search. However, if you’re like me, I always ignore the paid and promoted videos since I know they can’t and don’t get into the organic search rankings. I always focus on the organic results on the main page.

Any attorney who wants to learn how to optimize their videos so they don’t have to pay to be seen needs to join my new coaching program in the Lawyers’ Video Studio. You’ll learn how to optimize your videos so they are found, indexed and importantly, watched. You’ll learn how to convert viewers to callers. Isn’t that why you created a video in the first place? That’s your entire goal.

If you create a video so that you have to pay money to be seen, either you have an endless budget or you like seeing yourself in the ‘promoted’, yellow-highlighted portion of the search results. Personally, I like to have my videos come up in the organic search results and spend my marketing dollars in better ways. But hey, to each their own. What do I know?

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

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I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.

The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.

It was a great pick-up and mention of my video in this blog post. In the discussion following the post, there were clear differences of opinion about who would be responsible for black ice. I was also pleased to see that the writer had mentioned that this is only one of many videos I had created.

THE BACK STORY

Here’s the back story on that video. A few years ago I wrote an article and posted online and also my website. It was a lengthy detailed article explaining what a consumer needed to know if they slipped and fell on snow and ice. The article came about because of the case I handled involving a woman who slipped in a parking lot on black ice. When I got into video a few years ago, I realized this would be a perfect topic for viewers to learn about so they could understand how an attorney proves a slip and fall case on snow and ice in New York. Most people are unfamiliar with notice requirements. Rather, they often come into the office thinking that simply because they fell and got hurt that automatically means they have a valid case. Anyone who practices personal injury law knows that’s simply not the case. Proving notice is essential, whether it is constructive or actual notice.

Click here to watch the video.

In any event, the writer of this blog post J. David Goldman was writing about Black ice in New York City and must have found my video by doing a Google search on the topic of slip and falls and black ice.

For those attorneys who think that video doesn’t work, they are dead wrong. Video establishes you as the “go-to” expert; establishes your credibility and builds trust with your viewer. I have been contacted many times by news reporters based upon informative videos I’ve created. It’s a really cool feeling when a news reporter calls you and says “I was watching your video online and I would like to ask you more questions for a news piece I’m working on.”

In fact, just today I received a phone call from a woman who found my videos online and called to ask me for more information. She was so appreciative of the information I had in my videos that she told me she watched at least 10 of them before calling me. Importantly, she said every time she did a search online, my videos kept coming up in her search results. That’s the purpose of creating educational and informative videos, so that you’re not only the logical choice for viewer to call, but the only choice.

If you haven’t made the jump onto video yet, I strongly encourage you to explore my website here in the Lawyers’ Video Studio to learn how video can help improve your marketing message. My goal is to help get you  onto video to improve your life, your practice and your income.

Thanks for taking the time to read my blog!

Have a great day.

Gerry

________________

Horsetiger Limited, Managing, Marketing & Media

Rod Mitchell, Director

rod.mitchell@horsetiger.co.uk
www.horsetiger.co.uk

________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Video production for lawyers cost either time or money. Often, it costs both.

Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.

If you want to get more clients, work less and earn more, you need to learn why creating video is so important for lawyers online. Viewers watching your video begin to trust you because they see you; hear you and realize that you have useful information to offer them to help solve their legal problems.

Creating good video is a multi-step process. Unless you have a lot of time, energy and desire to learn everything about cameras, audio and lighting, you’re so much better off having a really good video production company do everything for you.

Although there are many good video companies who can produce a quality product, there are not many who know what exact content your viewers need and want.

You don’t want a producer to tell you to talk about your credentials; to talk about how great you are or to explain how being a straight “A” student in law school is so important. Guess what? None of those things matter to a viewer looking for an attorney online.

Regardless of which video company you choose, ask them this question:
“Who is my ideal client?”
If they cannot answer your question, I would strongly suggest looking elsewhere for a video producer who understands what you do and how to get your message across that will convert a viewer into a caller. (The answer has nothing to do with selling your services either).

Here are the many steps needed to create quality attorney video:

1. Pre-production: Determine what to talk about; how long the video will be; how many video clips you’ll create.
2. Video shoot: Show up; dress up; start talking.
3. If you’re doing it yourself, you need to set up your equipment; set up your camera; adjust the white balance; attach your wireless microphone; test your audio; set up your lights; test your video frame; make sure there’s no ambient noise.
4. When done with your video shoot you must dismantle all of your camera equipment.
5. You must then upload the video from the camera to your computer. Depending upon whether your camera uses a MiniDV tape or a hard disk drive, the time to upload can take anywhere from one to two hours.
6. You must have massive amounts of hard drive space on your computer since video files are huge.
7. Once uploaded, you must now start to edit your video. Here’s a rule of thumb: For a 2-3 minute final edited video, it can easily take you 1-2 hours to complete.
8. Editing includes cutting excess verbiage; color correction; adding graphics; adding an intro and an exit; adding music; tweaking the sound; adding transitions between scenes.
9. Once you’ve completed your editing, you must now “render” the video. This means your video editing software processes your final product into a usable format.
10. Then, after it’s been rendered, you must now use a different software program to compress your video, while still maintaining crystal-clear video. Understanding the video compression settings are crucial to obtaining great quality video.
11. After you’re done compressing your video, you’re still not done. You now have to upload it to many different video sharing sites. Various free and paid services are available to do this. Do not do it individually to each sharing site.
12. When you upload, you must search optimize your content describing your video. This is what the search engines use to index and categorize your video. If you screw this step up, your videos will never be found or watched.
13. Once you’ve uploaded your video to YouTube, Vimeo, Yahoo and other video sharing sites, you must now blog about each video. Then you must tell your friends on Facebook about it. Then you must Tweet about it.
14. You’re still not done. Then you must start the process all over again with your next video.

Are you still interested in doing it all yourself? I did, and I love doing it. However, the majority of lawyers have no interest in doing it themselves. Instead, they want a company to do it all for them. Now you know why creating video can be expensive. Your goal when choosing the right company is not to look only at the price, but to see what total value you get for your dollars and what experience your video producer has that will benefit you when you create your lawyer video.

______________________

VIDEO TESTIMONIAL

Mary Cary, founder of Video Blog Marketing in San Francisco, California had this to say about me and The Lawyers’ Video Studio:

“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:

3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,

2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up,

and the #1 Reason Video Blog Marketing is a huge Fan of Gerry Oginski:

1. He sends inspiring and fun emails keeping us informed that bring a splash of joy to our day. Thank you Gerry from Me, Mary Cary at Video Blog Marketing in San Francisco!

Keep up the great work Gerry!”

Mary Cary
VideoBlogMarketing.com | (415) 690.7112
Website / Blog Design | Internet Marketing | Video Production
______________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Answer this question: How are you different from your colleagues down the street that do the exact type of work that you do?

• “I’m bigger.”
• “I’m smaller and more personal.”
• “I have more experience.”
• “I do better legal work.”
• “I return phone calls; they don’t.”
• “I charge less than they do.”

Great, but those are all differences for a commodity; a legal service. You haven’t yet told me how YOU are different. The way to show you’re different is with video.

Not one video. Not two or three. But with five, ten, fifteen and more videos. Not 15 or 30 second videos that have no useful content. But with real content that your potential consumer wants and needs. Not legal advice, but general topics of importance.

You want someone to be able to say “I went online to find an attorney, and the only lawyer I kept seeing was you. You’re all over the internet with your videos.”

That’s dominating the online video world.

P.S. That’s exactly what one of my competitors said about me when they were doing some surveillance of who their competition was online.

Thanks for taking the time to read my blog!

__________________

“Gerry’s advice regarding Attorney Video Marketing is spot on.  You cannot afford not to listen to him.  As a pioneer, he has blazed the trail for us all.

Our firm would not trust outsourcing our legal marketing to just anyone.  It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California

www.ledgerlaw.com 800.300.0001

______________________
ABOUT GERRY

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.

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It wasn’t that long ago that I considered myself a trial attorney focused solely on handling my client’s cases.

As I learned how important it was to get new business, there was always the requisite get-to-know other lawyer meetings in order to expand my referral base. I also tried all the traditional forms of advertising including Yellow Pages, TV commercials, display ads, classified ads, 1-800 number campaigns, free recorded messages and on and on.

The Lawyers’ Video Studio came from years of experience (and failures) with traditional forms of attorney marketing. I soon learned that the best way to learn to do something is to learn from people who have “been there and done that.”

My goal in creating the Lawyers’ Video Studio was to create a great resource for lawyers to learn about creating attorney video, and also allow other attorneys the ability to hire me to get them onto video to improve their marketing for their legal practice. There are many good video companies out there, but there are no video producers who are also experienced trial lawyers who have created hundreds of educational videos to help market their own legal practice.

Those other video production companies may know how to create a crystal-clear video, but if your video never gets watched you’ve wasted your money. Almost anyone nowadays can create crystal-clear high-definition video. Doing that is almost a simple as setting up your video camera on a tripod and pressing “record.” The key is knowing what content to putting your video, and importantly what not to put in your video. Since most video producers are not trial attorneys, they may find it difficult to explain to you who your ideal viewer is online. Without knowing that information, it is impossible for a video producer to help you create great video.

An experienced trial attorney in practice for over 21 years, who is also a savvy internet marketer, knows what viewers want in an attorney video. Learn from my experience about what works, and importantly, what doesn’t.

If you want the names of some very good web video companies, you need only explore my blog where I freely list a number of excellent video production companies. However, none of those companies have a trial attorney as your video producer.

My goal as a fellow trial lawyer is to get you  onto video to create the best marketing message you can, to help you improve your legal practice today. I encourage you to explore the articles on my website here for more information. When you’ve decided you must get onto video, I urge you to click on the button to the right to sign up now for your very own video incentive program. Questions? Pick up the phone and call me to get started immediately. You can reach me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

Thanks for taking the time to read my blog!
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“Whether trying to learn valuable tips on how to shoot online video for yourself or knowing what to ask an online video company, Gerry Oginski and The Lawyers’ Video Studio has quickly become the hub for information about online videos for the legal profession. Online video is the future of law firm marketing and Gerry has more knowledge about that area than any other person. Gerry has become a leading expert about online videos for attorneys.”

Damon T. Duncan, Esq., Duncan Law, PLLC 628 Green Valley Rd., Suite 304, Greensboro, NC 27408 t:336.856.1234

DamonDuncan@DuncanLawOnline.com

http://www.DuncanLawOnline.com

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Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

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