video studio

Attorney Videos: 6 Logical Reasons to Hire A Video Marketing Company with an Attorney as Your Video Coach

The next most important concept is understanding how to convert an online viewer into a caller. This is your entire goal when marketing your message. Ask the video company you are trying to hire whether they know what triggers will convert an online viewer into a caller. Continue reading

3 Ways to Improve Your Attorney Video Marketing

You might be confused wondering why I would recommend taking somebody else's attorney video and post it on your website. You might immediately reject it out of hand saying you would never put your competitors videos on your website. Continue reading

Why I Love My DSLR Camera When Shooting My Own Attorney Videos

That means it allows me the ability to stay in sharp focus while the background is slightly blurry. Doing this allows the viewer to focus directly on me while ignoring the rest of the image behind me. Continue reading

“Objection Your Honor!…This Attorney Video Has No Spotlight Annotations!”

I can guarantee you though that this attorney, who has spent time, effort and resources to create this video will scratch his head in the months to come wondering why his video will likely not generate calls to his office. Read this blog post again and you'll see the answer. Continue reading

It’s Not Often I Get to Create an Attorney Video Headline that Says “Baby’s Head Decapitated During Botched Delivery”

Given the fact that most attorney video headlines are really boring, it can be challenging to create an exciting and really interesting headline that will get a viewer to immediately wake up and take the headline above. Continue reading

Why Your Attorney Video Stats Won’t Help You With Your Lawyer Video Marketing

Many video production companies hype the fact that they will give you lots of cool graphs and stats about your video views. They will tell you how you can login to a secret website to learn about your Google analytics and how beautiful your graphs are. I'm going to tell you right now that the video statistics you get either from a website or from your video company are 99.9% meaningless. Continue reading

Should You Use Your Attorney Video as a PR News Release?

Let's say you are at a dinner party and you meet someone new for the very first time. You innocuously ask them what they do for a living and they proceed to spend the next 30 minutes telling you all about themselves. They tell you how great they are. They tell you what wonderful things they've accomplished. They tell you how wealthy they are and on and on... Continue reading

Have You Ever Shot Attorney Video Outdoors at Night? I Have and Let Me Tell You About It…

The first video I shot was relatively well lit. By the time I was on my third video, I realized I needed an external light source and ran to grab my lights. Continue reading

Do Your Viewers Thank You For Your Great Attorney Video Content?

As I have repeatedly said, if the company you hire to create your content does not understand who your ideal clients are and what their legal problems are, how can they possibly help you create content that will get a viewer interested to watch what you have to say, compel them to watch till the end and then call you up and say, “Thank you so much for the great information you provided.” Continue reading

Should You Post Your Attorney Videos on “Other” Video Sharing Sites Besides YouTube?

I tend to focus more on just three or four video sharing sites. The first and most important one is YouTube. The other two or three I will leave to your imagination for now. (Sorry for the tease, but I still have video marketing secrets that I reserve exclusively for my really smart Lawyers Video Studio clients.) Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman