That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.
Just imagine if that number of viewers saw your videos. Would you have more callers to your office?
When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.
Anytime I see a video being ‘promoted’ it tells me:
I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”
I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.
The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.
Video production for lawyers cost either time or money. Often, it costs both.
Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.
Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.
Your goal is to dominate the online video world.
It wasn’t that long ago that I considered myself a trial attorney focused solely on handling my client’s cases.
As I learned how important it was to get new business, there was always the requisite get-to-know other lawyer meetings in order to expand my referral base. I also tried all the traditional forms of advertising including Yellow Pages, TV commercials, display ads, classified ads, 1-800 number campaigns, free recorded messages and on and on.
Here’s a funny way these guys have used video to “market” their legal “offerings.”
As they say on TV, “Don’t try this at home.”
You’ve decided to produce videos to market your law practice. You’re now looking for a video production company. Here are 3 reasons why you won’t hire me:
1. I’m too expensive
2. I’m an attorney with years of experience creating and producing educational videos
3. You don’t want the commitment of creating video over 6 or 12 months
There. I’ve said it. These are the main reasons why you will not hire me. Now, I’m going to address each one and by the end of this article, you decide whether you need to hire me.
AM I TOO EXPENSIVE?
Most video production companies charge anywhere from $2,500-$35,000 to create attorney video. You can get the cookie-cutter video where they use a template that you cannot deviate from and get only one video clip, or at the other end of the spectrum you get a custom video channel with 3 or 4 video clips.
Today’s post comes from an article by Tom Trush, and yes, he gave me permission to reprint the article. Tom’s articles can often be found bundled in Trey Ryder’s email alerts. Trey is one of the best education-based marketing mavens around. He knows how to improve lawyer’s marketing messages and this article by Tom is a great one. Take a look.
USE THIS EMERGENCY MARKETING STRATEGY TO GET MORE QUALIFIED INQUIRIES
by Tom Trush
Including today, there are 41 business days remaining in 2009. [This was written in October, 2009]
If this year started like most, you probably had high hopes for your marketing efforts.
Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail program … organize a client reactivation plan … or just maintain better contact with your current clients.
Regardless of your initial plan, now is when you should evaluate your efforts because you can still make adjustments. If changes are in order, here’s a strategy to help you replace lost time:
It should go without saying, but unfortunately, I need to say it. Why?
I was watching a video clip of a New York personal injury attorney who appeared to be offering good content to his viewers with a few video clips. Then, I was thrown for a loop when, in an introductory video he instructed his viewers that before asking a question that would be relayed to him, they should explore the [few] videos on his site to see if those videos answer their question.
