Did you know you can attach a telephoto zoom lens to your iPhone? It’s true. There’s some contraption that gets attached to be outside of your iPhone that makes it look totally bizarre. The problem? You now need a tripod to hold your camera steady.
Tag Archive: video studio
“Hurry Up and Find Me!”
That’s what a lot of lawyers think when the create content and put it online. They are hoping that a viewer finds their content and calls them immediately. Lawyers are just as impatient as everybody else. They want results, and they want them now.
Many attorneys believe that the moment they create the video and put it on YouTube, that the phone will start ringing nonstop. That is wishful thinking. That’s all it is. That’s only the first step in your journey to convert an online viewer into a caller.
A Car Dealer’s Cheesy Thank You
When we were younger, we were taught to be polite and say “Thank you.” It’s a kind gesture; an acknowledgment that you went out of your way to do something nice. A few years ago I saw an assistant store manager use the power of a ‘thank you’ in a remarkable way. My wife had gone into a Brighton store (handbag and accessories) and made some purchases. A few days later, upon our return from vacation, my wife was greeted with a beautiful, hand-written, detailed thank you from the assistant store manager. I was shocked.
This Watch Costs $136,800
This watch costs $136,800, used, according to Gray & Sons jewelry catalog. Want to know how much it retails for?
$273,600. That will take your breath away. Why is that important? I’ll tell you.
Think about the type of person who buys this watch. If you were the Roger Dubuis watch company, who would you market this watch to?
Attorney Video: How to Choose a Video Producer
You’ve made the decision to jump into attorney video to market your law firm online. You think you’ve found the right video production company. How do you really know whether the video producer is right for you? Let’s look at the basics first.
Experience
Clearly you want someone who has experience creating attorney video. That goes without question.
Gerry’s Top 5 Attorney Video Marketing blog posts of 2010
1. Lawyers Video Studio New Online Newsletter-Dec. 10?
2. Want to Know What It’s Like Shooting Video in the Lawyer’s Video Studio?
3. Napoleon Hill Reveals the Secrets of Success…
Lawyers Video Studio-New January 2011 Newsletter Now Available
Learn how one really smart New York City Park Ave. law firm created video in the Lawyers Video Studio. Find out how many videos the Lawyers Studio put online last month alone. Learn about our lawyer referral program and how you can easily generate income with a single phone call. A quick reminder that lawyers who join our program get to take advantage of the ONLY video coaching group for lawyers in the country.
How many people called you after watching your last video?
For lawyers who worry about the number of views they get on YouTube, here is some useful information:
I don’t care about the number of views I get on any of my videos. I don’t care about the length of time a viewer watches my videos. I don’t care what webpage a viewer read that brought them to my video. Nor do I care where a viewer went after watching my video. The the only thing I want to know is…
Guidelines For Creating Attorney Video; 7 Rules You Must Follow
I just finished reading the ABA ethical opinion for Lawyer Websites. You can read this fascinating opinion at 2:00 a.m. when you cannot sleep. Click here to read it. Thanks to attorney Susan Cartier-Liebel, Founder of SoloPracticeUniversity.com for pointing this out. I’ll boil it down for you in a nutshell:
Video Marketing for Lawyers-Give It Away For Free
Give the information away for free in order to get a viewer to ask for more information. You are viewed as the wise man on the totem pole because you’re giving away information when nobody else is.
Does this work for attorneys who charge a fee for their initial consultations?
