It’s simple really. Start with the most expensive and unintuitive software program on the market (Final Cut Pro) and then spend hundreds of hours figuring out what all those little buttons and dials are for. Seriously.
Video editing can be as simple as pressing the ‘upload to YouTube’ button from your smart phone to the other extreme of using Final Cut Pro and spending years to get really good at it. I’m constantly reminded of millionaire marketer Frank Kern’s dumbest mistake about how he thought he sell more stuff by creating his own videos. He bought the most expensive equipment, the latest video editing software and then realized he had no idea how to edit anything. He bought all these books and classes online to teach him how to do it, and he failed miserably.
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Learn how really smart attorneys use online video to stand out from the crowd. Learn what happened when an attorney lost all of his content right before we started shooting video. Find out how many videos Gerry Oginski created to market his practice this year alone. See a photo of Gerry’s new secret weapon he uses at every video shoot.
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First, take their belts away from them. (A little lawyer humor here.) Really.
Strip away their marketing foundation and what do they have? People who are throwing money at different media in an attempt to be sexier, hotter and more provocative than the next lawyer. If you undress your biggest competitor’s strategy, you will see sheer flimsy efforts to copy what others have done.
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It’s true. With the prevalence of YouTube and social media, your clients now expect to see you on video. How do you think that will make a prospective client feel when they come to your website and there’s no video of you explaining to your viewer how you can help solve their legal problems?
In three years, Google expects that 80-85% of all content online will be video based. If true, how do you set yourself apart from all of your competition? What makes you different from every single lawyer who does the same type of work they do? Do you know the answer?
I’ll give you a hint: (It’s educational video.)
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An amazing video shoot today with Ohio personal injury and divorce attorney Jack Carney-DeBord. I flew to Ohio last night, together with my production manager, Harry Brockman, so we could begin shooting video early this morning October 18, 2010. We had breakfast together and mapped out our strategy for the day. Our drive to Jack’s office was only nine minutes and I was pleasantly surprised that he was there early and ready to start.
Harry immediately started unpacking all the video equipment that we had pre-shipped directly to Jack’s office. The hi-definition video camera…
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Do you have what it takes to write a great blog post?
Do you fancy yourself as a savvy internet marketer? If so, I’m looking for the best attorney marketers online. I’m looking for lawyers who know how to market themselves and have done so successfully. I’m looking for attorneys to write guest blog posts to gain exposure with their expertise and to show other attorneys how to market their practices online.
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You still don’t know whether you need to create attorney video to market your law firm.
You have been reading my blog posts for a long time. You’ve heard about seminars and webinars that I’ve done. Maybe, you’ve even been to a few. Maybe you’ve read my guest blog posts on other lawyer websites. Maybe you’ve seen me mentioned in Lawyers USA online for my recent $1.5 million verdict in a medical malpractice case. Then again, maybe you didn’t. Maybe you saw my articles in Trial magazine or the ABA Law Practice Management magazine, or on Law.com or The Rainmaker Advisor. Maybe you were reading the Wall Street Journal and saw my name mentioned in an article about subrogation. Then again, maybe you didn’t. Maybe you were reading the New York Times online blog and saw a discussion of one of my videos about slip and falls on snow and ice. Or maybe you saw one of my postings on Facebook about a case we settled for $5.1 million with trial counsel, where my client had come to me after watching my videos and reading the content on my website. Then again, maybe you didn’t.
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I met Brent Adams at Ben Glass’ Great Legal Marketing Superconference in Virginia where I was speaking to hundreds of enthusiastic attorneys eager to learn how to better market themselves. He told me that he had heard about me years earlier from some friends who were watching what I was doing as a solo practitioner with my website and video.
Brent was doing a lot of marketing and he had been using Fosterwebmarketing.com for his website, just like I did. Brent was showing his viewers how he was different. In the past, he did TV commercials where he was an animated bear that morphed into Brent Adams right before your very eyes. He did a handful of videos and he put fresh new content on his website. He wanted to be ahead of the curve. He knew there was more to video marketing. Months later, Brent called me and said “Sign me up.”
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Some lawyers want to know how many views my videos get. Others want to know how they will know who is watching their videos; how much of the videos are watched and when the video is seen.
What these lawyers fail to recognize is that the number of views your videos generate are meaningless if the video fails to convert your viewer to a caller.
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Video you communicate with your viewers. It allows a viewer to get to know you before they ever meet you. It allows you to educate your viewer and it shows how you are different. Video allows you to establish yourself as the clear expert and leader in your field without you ever having to say “Come to me because I’m the one in this video.”
There is no other method of marketing for attorneys that is so effective, inexpensive and offers the best return on investment dollar for dollar compared to any other form of advertising media.
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