I just don’t get it. Every day I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad [...]
A great place to learn about creating and improving video for lawyers.
Tag Archive: video production
YouLaw: Drunk? Call Attorney Rob McKinney When You Get Pulled Over
In today’s YouLaw, we look at Tennessee trial lawyer Rob McKinney who gives viewers an overview of what they need to ask when looking for the best DUI attorney. The video is 3:25 long, and at times appears drawn out. However, Attorney McKinney offers great content for viewer trying to figure out who they should hire. Experience is the obvious first answer. He talks about how important it is for the attorney to have a mastery in the science of a field sobriety test, the breath test, and the blood alcohol test.
228,125 Video Views
That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.
Just imagine if that number of viewers saw your videos. Would you have more callers to your office?
Why Would Any Attorney Pay To Promote Their Video?
When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.
Anytime I see a video being ‘promoted’ it tells me:
Lawyer Video Marketing – Most Attorney Video Stinks
It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
How I Got Booted Off a Video Sharing Site Without Warning
Ever hear of Blip.tv or Dailymotion.com? You should have.
These are free video sharing sites. Naturally, I upload my videos there, among many others. I only post original content. I only post useful and educational material in my videos. I never violate terms of service. I respect others, and expect others to respect me. I always respond to comments on my videos. I’m always considerate of someone else’s comments even though I may not agree with them. Well, guess what?
You Think You Have What It Takes To Create Video?
Do you?
You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?
Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.
Which Video Was Picked Up By NY Times Blog?
I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”
I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.
The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.
Attorneys – Talk is Cheap, Good Video Production Isn’t
Video production for lawyers cost either time or money. Often, it costs both.
Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.
HOW TO DOMINATE THE ONLINE VIDEO WORLD
Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.
Your goal is to dominate the online video world.
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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