That was the recurring theme at Chris Munley’s ATLAS seminar in Naples, Florida. Chris said it very clearly. “Adapt or your law firm will become obsolete.”
Don’t believe me?
Remember when carbon paper was the standard in law firms along with the IBM Selectric typewriter? How many law firms do you know use carbon paper today? (That’s where the cc: came from at the end of your letters; carbon copy).
I got a really good laugh when I spied this book sitting on my bookshelf while looking for my “Evidence in Negligence Cases” book written by New York personal injury trial attorney Tom Moore. I’d totally forgotten this book that I bought years ago while trying to figure out how to market myself online.
The subtitle is “The complete guide to creating winning ads,” by Kerry Randall and printed by the ABA Law practice management section. The really funny thing is I remember reading this book cover to cover, marking it up, highlighting it and trying to use it to improve my Yellow Pages ad.
Don’t think you can hold your video camera steady for more than 30 seconds. You can’t. If you don’t believe me, try it. Try a wide angle shot and hold for 60 seconds without moving. Then zoom in on something in the distance and try holding it rock-steady for 60 seconds. It won’t happen.
Try videotaping your kid’s school play without a tripod and all you’ll see is the camera bobbing up and down. Step up to the plate and get yourself a tripod.
What tripod to get?
In the “old days,” the answer would have been absolutely.
In the old days, you would have put your content onto an audio cassette, preferably Memorex or some other high quality audio tape. You might even have tried to put an audio message onto an eight-track tape. Going back even further, if you had the money, you could have tried to put your audio message on a 33 RPM record. Ahh…those were the good old days.
Well, the cassette tape along with the eight track tape have gone out the window. Film cameras have become antiques along with vinyl records. CDs and DVDs were the next hottest media to arrive. Everyone went from having a VHS VCR to having CD players. Then, DVDs came along with the much-hyped blue-ray. Standard definition video is so “old school” since now everything is high-definition video.
You’ve made the decision to jump into attorney video to market your law firm online. You think you’ve found the right video production company. How do you really know whether the video producer is right for you? Let’s look at the basics first.
Experience
Clearly you want someone who has experience creating attorney video. That goes without question.
1. Lawyers Video Studio New Online Newsletter-Dec. 10?
2. Want to Know What It’s Like Shooting Video in the Lawyer’s Video Studio?
3. Napoleon Hill Reveals the Secrets of Success…
Learn how one really smart New York City Park Ave. law firm created video in the Lawyers Video Studio. Find out how many videos the Lawyers Studio put online last month alone. Learn about our lawyer referral program and how you can easily generate income with a single phone call. A quick reminder that lawyers who join our program get to take advantage of the ONLY video coaching group for lawyers in the country.
Q: “Video marketing doesn’t work, right?” asks an attorney.
A: “You’re right,” I respond. It’s a terrible way to market yourself online. (This will undoubtedly make the attorney feel better, since he already knew that video marketing could not possibly work. Who am I to tell him otherwise?)
Statement: “Nobody watches attorney video. I mean, what type of person would ever go online to look for an attorney? Just ask someone to refer you to an attorney. You don’t need to go online to look for one,” the attorney states authoritatively.
I came across this website while searching the internet for attorney video production companies that offer useful services. Here’s the advice they offer to their attorneys:
Using a script, focus on your firm’s expertise and trustworthiness through testimonials and proven results.
To successfully deliver your firm’s message, consider using examples and visual cues by showing footage of your firm’s lawyers working on behalf of clients. Demonstrate to your audience that your firm is the best fit for them. You may even want to debunk myths, such as the idea that clients cannot afford your services.
1. You’re not sure which camera to buy,
2. You don’t know what type of microphone to use,
3. You’re unsure what lights you need to create video,
4. You don’t know how to edit video,
5. You don’t have time to learn how to edit…
