video producer

ATTORNEY VIDEO MARKETING QUIZ; Check Your Knowledge of Lawyer Video Marketing Trivia

Who is the only practicing trial attorney who helps other lawyers across the country create great educational attorney video? The same one who has created over 700 educational videos to market his solo medical malpractice law firm in one of the most competitive legal markets in the country. Continue reading

The Attorney Video Marketing Dilemma

If you fail to utilize any one of those key elements, you'll scratch your head wondering what you did wrong and why your videos may not be generating calls. Continue reading

Return to Fine; The Attorney Video Mindset

I challenge you to join me in a very small group of really smart attorneys who want to learn new cutting-edge strategies and tactics using online video. I challenge you to participate in a hands-on workshop here in New York with me that will dramatically change the way you create your online video. Continue reading

Attention Lawyers: What Kind of Results Do You WANT From Your Attorney Videos?

Whether you are creating attorney videos to be recognized, or doing it to generate leads, what I'm about to tell you will go against the grain of what you THINK you know about creating attorney video. You're not doing it for ANY of those reasons...You don't wake up in the morning and say "I want to be recognized today." Continue reading

So Many Attorney Video Companies Still Don’t Know How to Properly Market Attorney Videos

It's not my goal to deprive these attorneys and their basic video production companies the right to put less-than-ideal video online that their viewers don't want. That's their right and I'm not going to try and stop them. Continue reading

“Testing, 1,2,3. Check Lighting, Sound and Frame.” Why These Words Mean So Much to a Video Producer Who Creates Attorney Video

If you are a do-it-yourself attorney who shoots video on your own and you would like help learning how to do this the right way, I encourage you to explore my do-it-yourself online video tutorial program where I show you step by step exactly how to do this. Continue reading

If Your Ideal Client Isn’t Looking For Attorney Videos Online, Should You Still Create Attorney Video To Attract Them to You Online?

If your ideal client is NOT looking for you online, why are you spending your time and resources to get them online to find you?

If your ideal client doesn’t search the internet or YouTube looking for information, then you SHOULD NOT create attorney video to market to that ideal client.

It’s that simple. Or is it?

The better question I have for you is “How do you know your ideal client isn’t going online to search for you?”

How do you know your ideal client or consumer doesn’t have a computer and searches the internet for information?

If you are basing this on what you “feel” or “believe,” chances are good that you’re wrong.

The best way to know what your ideal clients or consumers are doing is to either survey them by an independent third party, or the simpler approach is to ASK THEM!

If you ask them, they will likely tell you the truth. Then you can make an educated decision based upon actual data and not some perception of what you ‘think’.

Small business owners and entrepreneurs (attorneys included) believe they know their clients well. They assume their potential clients act based on their experience and… Continue reading

Should You Post Your Attorney Videos on “Other” Video Sharing Sites Besides YouTube?

I tend to focus more on just three or four video sharing sites. The first and most important one is YouTube. The other two or three I will leave to your imagination for now. (Sorry for the tease, but I still have video marketing secrets that I reserve exclusively for my really smart Lawyers Video Studio clients.) Continue reading

3 Reasons You Should Never Create Educational Attorney Video

If you still think that viewers care about where you went to law school and how great you are, my best practices recommendation is not even to bother creating attorney video to market your practice. Continue reading

Attorney Videos: Why Would You Want a Video Marketing Company Run By an Attorney to Create Your Videos Instead of a Plain Video Production Company?

To truly understand the difference between a regular video company and video marketing company you have to ask whether: Your video producer knows who your ideal clients are. She knows what will compel a viewer to pick up the phone and call you instead of all your competitors She knows how to make you stand out from the crowd without having you talk about yourself. Continue reading

Testimonials

I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC