When we were younger, we were taught to be polite and say “Thank you.” It’s a kind gesture; an acknowledgment that you went out of your way to do something nice. A few years ago I saw an assistant store manager use the power of a ‘thank you’ in a remarkable way. My wife had gone into a Brighton store (handbag and accessories) and made some purchases. A few days later, upon our return from vacation, my wife was greeted with a beautiful, hand-written, detailed thank you from the assistant store manager. I was shocked.
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You’ve made the decision to jump into attorney video to market your law firm online. You think you’ve found the right video production company. How do you really know whether the video producer is right for you? Let’s look at the basics first.
Experience
Clearly you want someone who has experience creating attorney video. That goes without question.
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1. Lawyers Video Studio New Online Newsletter-Dec. 10?
2. Want to Know What It’s Like Shooting Video in the Lawyer’s Video Studio?
3. Napoleon Hill Reveals the Secrets of Success…
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Learn how really smart attorneys use online video to stand out from the crowd. Learn what happened when an attorney lost all of his content right before we started shooting video. Find out how many videos Gerry Oginski created to market his practice this year alone. See a photo of Gerry’s new secret weapon he uses at every video shoot.
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Video you communicate with your viewers. It allows a viewer to get to know you before they ever meet you. It allows you to educate your viewer and it shows how you are different. Video allows you to establish yourself as the clear expert and leader in your field without you ever having to say “Come to me because I’m the one in this video.”
There is no other method of marketing for attorneys that is so effective, inexpensive and offers the best return on investment dollar for dollar compared to any other form of advertising media.
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In this month’s newsletter, we welcome four new law firms to the Lawyers Video Studio.
Learn how really smart attorneys are using video to market themselves today. Read about the newest law firms who recognize how important video is to market their law practice.
Read about 4 different ways I’ve used video in the last few months to market my own practice. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.
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I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)
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You think you have the guts to create attorney video?
You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.
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(1) Your potential clients expect you to be on video,
(2) Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone,
(3) Viewers want to hear you and see that you sound intelligent…
Read the blog post to learn the rest.
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If you’ve ever considered creating video to market your law firm, you’ve got to watch this video by Atlanta attorney Greg Stokes and hear what he has to say.
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