In this month’s newsletter, we welcome four new law firms to the Lawyers Video Studio.
Learn how really smart attorneys are using video to market themselves today. Read about the newest law firms who recognize how important video is to market their law practice.
Read about 4 different ways I’ve used video in the last few months to market my own practice. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.
I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)
You think you have the guts to create attorney video?
You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.
(1) Your potential clients expect you to be on video,
(2) Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone,
(3) Viewers want to hear you and see that you sound intelligent…
Read the blog post to learn the rest.
If you’ve ever considered creating video to market your law firm, you’ve got to watch this video by Atlanta attorney Greg Stokes and hear what he has to say.
I had a conversation today with someone who felt that using a Flip-style video camera to record stream of thought video was better than creating video in a studio setting where you can control the video, lights and audio.
I told this attorney that it doesn’t matter what camera you use to create your video.
Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.
So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.
THE REACTIONARY LAWYER
Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does?
THE PROCRASTINATOR
Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do?
What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?
Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).
1. Video Marketing Tip for Attorneys – Offer Honest, Useful Information
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