The Lawyers' Video Studio » video marketing

Video on Your Linkedin.com Profile

Gerry Oginski — Fri, 30 Jul 2010 10:00:12 +0000

Guest blog post today by Marc C. Blaine, Esq.

As most readers may know, Linkedin.com is a very popular business and professional networking site on the web. In fact, most people use it to stay in touch with their professional contacts; some people use it to promote their businesses; some people use it to network for new jobs, and business related opportunities. However, as more and more people continue to use Linkedin.com, what can you do to make your profile page stand out from the rest of the pack using the networking site? If you are currently using Linkedin.com, what if you could add your video to your Linkedin.com profile? What if you could use any video that promotes your business, or helps the public understand what you offer, and how you can help them? Well, I recently found a way to do this through using Google Presentation Application in conjunction with Linkedin.com. The ability to add video to your Linkedin.com profile has only recently become possible so not many people know about this.

For those of you who already have video on your website, and you have uploaded your video to the video sharing sites, uploading video to your Linkedin.com profile is a more creative way to show your contacts who you are, and what you can offer since most of the people on Linkedin.com do not have video on their profiles. You already invested time and money in your videos so you should maximize their use whenever you can; besides it is free, and helps you stand out to showcase your practice or trade. As everyone knows, each day more and more potential clients and business opportunities are searching Linkedin.com profiles. In fact, recent statistics have shown steady growth of the use of Linkedin.com world-wide in 2010; some statistics suggest the growth is comparable to what Twitter is doing in growth. Also, using Linkedin.com is another great way of obtaining “back links” back to your website for those of you concerned about Search Engine Optimization (SEO). This idea is yet another reason to invest in video if you have not already done so.

In order to get your video on your Linkedin.com profile, you will have to add Google Presentation Application to your profile by clicking on your “add an application” button on your profile. However, to make it even easier for you, reelsocialmedia.com has done a great video on how to do it step-by-step, and it is available for free on youtube.com. Just search “How To Add, Embed Video on Linkedin” when you log onto www.youtube.com. It is easy to follow and should get you rolling in minutes! If you have any questions, or need to contact me I can be reached at mark@blanelaw.com. I wish everyone much success with this creative way to display their business videos on Linkedin.com, and I would like to thank attorney Gerry Oginski at www.lawyersvideostudio.com for allowing me to post this guest blog.

About Mark C. Blane, Esq.

The Law Offices of Mark C. Blane, APC
Golden Eagle Plaza
525 B Street, 15th Floor
San Diego, CA 92101
Tel: (619) 858-4772
Fax: (619) 946-7835
E-mail: Mark@BlaneLaw.com
Web Site: BlaneLaw.com
Follow me on Twitter: twitter.com/blanelaw

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How You Can Use Breaking News in Your Video Marketing

Gerry Oginski — Mon, 26 Jul 2010 10:00:18 +0000

If you have video equipment and know how to use it effectively;
If you know how to edit your videos;
If you know how to tweak the sound and add graphics;
If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.

Here’s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.

After leaving court, I could have kicked myself for not bringing my video camera with me. It would’ve been the ideal time to capture a client testimonial after achieving this remarkable verdict. On the other hand, had the verdict gone the other way, I would definitely have kept the video camera locked in my briefcase to be used for another day. In any event, upon returning to my office, I immediately set up my equipment and created a quick and dirty summary about the case while it was still fresh in my mind.

I shot this video using my new Canon dSLR and even though the lighting and color settings are not perfect, they are more than adequate to get the job done. Content will always trump post-production technique.

So how can you use this in your own practice? Simple.

If there is breaking news in your field of law that your clients or potential clients could benefit from, then you owe it to yourself to create video that will help your viewers understand why this information is important to them. If you do not have the ability to create the video yourself and upload it to your website and video sharing sites, then it is vital that you have an experienced video production team who can get this done for you, without you having to learn anything technical.

That’s exactly why lawyers who participate in my total online video solution love what I offer, since they don’t have to learn anything technical in order to get their videos online. In addition to having their videos professionally done, if they choose the option to purchase the video equipment, then those lawyers have the ability to turn on their equipment at any time of day or night and create fresh new videos that will help their potential clients get fast breaking news. How do we do that? Simple.

After creating five new video clips you simply send us the memory card in a prepaid FedEx mailer and in a very short time you receive an e-mail from us telling you that your videos have been uploaded to your website and to the video sharing sites. That’s it. That’s why participating in this program is so simple, fun and easy. In addition, I offer the only mastermind coaching call for attorneys in order to help you create your content for your video.

To learn more about the total online video solution for lawyers, I encourage you to click here. If you have questions about how my video solution can help you, I urge you to pick up the phone and schedule a phone consultation with me. I welcome your call or e-mail. You can reach me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

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Why You Should Not Use a dSLR to Shoot Your Attorney Video

Gerry Oginski — Fri, 23 Jul 2010 10:00:59 +0000

Canon T2i dSLR camera

If you’ve been following my blog posts, you know I use a Canon Vixia HF S10 to shoot my own videos. Great camera, excellent quality and it does everything it’s supposed to do.

I recently sold my Sony digital camera to a great trial attorney in Virginia (thanks Sandra!) and needed to upgrade. I took the plunge and bought a Canon T2i dSLR. It takes 18 megapixel photos, has a 3″ viewing screen and also takes hi-definition video. I justified my purchase by convincing myself that I could use it to shoot my videos that I make to market my own practice. Oy, what a production.

You may have also seen a recent blog post I did while I was on vacation, testing out my new camera. Yes, I took 938 photos and 35 videos. It was awesome. (Just try color correcting and cropping 938 photos- it’s enough to make you bleary eyed for weeks). Anyway, I recently shot 2 videos about medical malpractice. The videos were about 4 minutes long.

I spent a really long time playing with the settings. Why? Because this is not a ‘point-and-shoot’ camera. It’s not a ‘press the red record button’ and start talking.

First, it has no flip out monitor. That means you can’t tell exactly whether you’re in the frame or not when shooting your own video. That means you have to repeatedly go back and forth to see if where you were standing is good. I could have hooked up a separate TV monitor, but didn’t want to go that route. I wanted to see how easy/difficult it would be without it. Also, the camera doesn’t come with a remote control to press record or stop. Aggh. That means I press record, then walk to where I’ll be taping.

Wait…there’s more. Remember how cool your autofocus function is on your video camera? No matter where you stand, your camera will automatically bring you into focus? Not so with my shiny new dSLR. Why not? Because it’s not a point and shoot camera. You must pre-focus, either manually or by autofocus and press the shutter down half-way.

“But wait!” you scream. “How can I focus on myself, if I have to pre-focus the camera and stand next to the camera to do that?” you ask. A great question! One that perplexed me for some time; especially since I was shooting the video on my own and there was nobody to stand behind the camera and press the shutter half-way. Needless to say, that required a creative solution that I’ll save for my video coaching group (which you are invited to join).

When I played back the videos I was stunned. Amazed. In awe. The quality was magnificent. The depth of field was wild to see on a consumer level video camera. Depth of field is where one object is in focus and everything behind it is blurred. You can often tell the difference between a soap opera, where everything is in focus compared to a feature film where people are often in focus but the background is blurred.

Stay tuned for the herculean effort needed to now get those videos off the camera and into my non-linear video editing software; also known as Final Cut Express.

Final point. If the technical stuff bores you, as I’m sure this will for some attorneys reading this, why trouble yourself figuring out how to do this stuff yourself? Stop wasting your time struggling with getting the video off your camera. Stop trying to get those edits and transitions just right. Don’t worry about how to do lower third graphics with fly-in effects. Have you really gotten those compression settings just right? Do your videos look anamorphic?

Take a breather and pick up the phone to schedule a phone conference with me. 516-487-8207. Go back to doing what you do best; practicing law. Let me take the burden off you. I make creating video fun, simple and easy. Stop struggling and wasting hours of your day. Give me a call. I guarantee it will be eye-opening and refreshing when you realize you don’t need to do this yourself.

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“How are you different from an ordinary video expert?”

Gerry Oginski — Wed, 21 Jul 2010 10:00:14 +0000

Gerry Oginski's Total Online Video Solution

I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”

The answer is, “Of course you could.”

They may know how to create quality video and post it online, but those folks are not experienced trial attorneys. They don’t know what an online viewer is looking for when searching for a lawyer. They won’t know who your ideal client is. If your video producer doesn’t know who your ideal client is and what types of legal problems they have, how can they help you create great content that will compel an online viewer to pick up the phone and call you?

That’s the problem that I see with the majority of attorney video online today. The quality of the actual video is fine. That’s not the problem. It’s the content that is sorely lacking. You are hiring a video producer to help guide you to create not just good content, but great content that will get you noticed online.

Do you really think that college kid who’s a whiz with uploading videos to YouTube will know what you can and can’t say in your video? Will he (or she) know how to enter the conversation going on in the minds of your viewer? If they have no experience as an attorney, how can they possibly figure out what you should be talking about that will convert online viewers into callers?

Sure they can copy other attorneys online and use formats that they think is right. But that’s the same yellow pages mentality that attorneys have used for many years. “If my competitor is doing it, and he’s spending money, then he must be doing something right.” Wrong.

You need to stand out from the crowd. You need to be different and stay within the ethical boundaries of your state’s rules. Can your college kid do that? Will the video producer you hire be able to do that?

I’m different, and it shows.

I am the only veteran medical malpractice trial lawyer who is also an experienced video producer. I am the only trial lawyer who is actively helping other lawyers get onto video to market themselves in the best way possible; using video. My program, The Total Online Video Solution for Lawyers is the only program in the country where we make it simple, easy and fun to create six months worth of video content in one day. Nobody else does this.

I know what online viewers are looking for. I get calls and emails every day from people who have watched my videos and ask for more information. I’m different, and it shows.

Come join me on this great video journey. I want to help you and show you that it can work for you.

Call me at 516-487-8207 or send me an email, Gerry@lawyersvideostudio.com

I welcome your call.

______________

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.” Ben Glass, Esq., BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

Mark Merenda

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.” Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Thanks for taking the time to read my blog!

Gerry

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Guaranteed Marketing Failures for Attorneys

Gerry Oginski — Wed, 14 Jul 2010 10:00:42 +0000

Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
Create a newsletter and send it to your list one time, proclaiming it doesn’t work.
Create a video directed and shot by your 9 year old who posts it to YouTube without editing.
Copy another attorney’s display ads, thinking that if they’re spending money on display ads in a newspaper or magazine, that it must be working.
Put your display ads into a newspaper once or twice.
Compete on price and claim that you are the lowest-priced attorney in town.
Go to CLE lectures where you only interact with the same colleagues in your specialty.
Participate in networking programs where you are required to make quid-pro-quo referrals regardless of the quality of that person’s service or business.
Put up a billboard sign with you smiling and a 1-800 vanity number. I know I’ll get flak from this one, but think about how many people you can expect to call from your billboard. In other words, what is your return on investment with a billboard? Most people passing by a billboard see it for a few seconds at a time. Do you really think you’ll get great name recognition from your billboard? Do you think someone needing your service six months from now will remember your fancy vanity number or your name?
Create a 15 second radio message and have it played 5 times on different stations at different times.

Why does attorney video do so well online and convert online viewers into callers?

For the very specific reason that people with legal problems go online to get information. When they search for information about their problem, you have an opportunity to educate them about their problem. You have the chance to enter the conversation going on in their mind with a video. You can’t do that with traditional forms of attorney advertising.

To learn more about how you can benefit from creating educational attorney video, explore my blog here, and my Total Online Video Solution for Lawyers.

_____________

Here’s a really nice comment from Alex Valencia, marketing director of We Do Web Content. Here’s what he had to say after hearing me speak at Ben Glass’ Great Legal Marketing super conference in Virginia in June 2010…

“You are super passionate about what you do…You stole the show! I felt inspired after hearing you talk.”

Alex Valencia

“Gerry,

I watched your videos on LinkedIn and Foster Web Marketing’s website; however, I didn’t think your presentation would be as funny, inspiring and informative as it was. A pleasant surprise! You are super passionate about what you do and it’s infectious. I was especially appreciative that you were so willing to discuss your marketing successes. You stole the show! You were witty, well-prepared, and consistent. I felt inspired after hearing you talk.

You made video seem fun and simple. It’s a way to laugh at yourself and allow for others to see you as a person and not just a company. Your success gave us the push we needed to take action.

After listening to your presentation, we began outlining topics for our company’s videos and immediately created a YouTube page. Like you, we understand the value of content. We also understand that by educating our potential clients you can more easily win their trust and hopefully their business. Nowadays content is your sales person and you’ve got to be out there. Videos can be the next big thing to meeting in person. Thanks so much!”

Alex Valencia

Director of Sales

We Do Web Content

Fort Lauderdale, FL

O. 954-617-2148

C. 954.648.0565

E. alex@wedowebcontent.com

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Can You Get CLE Credits to Learn About Video Marketing?

Gerry Oginski — Fri, 09 Jul 2010 10:00:44 +0000

What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?

Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).

Over the last year, as I began to fine-tuned my total online video solution for attorneys, I wanted to get the word out to fellow attorneys who could benefit from video marketing that was making my phone ring. I have lectured to attorneys at the New York City Bar Association in Manhattan about medical malpractice law. I have created CLE approved lectures both in person and on video, discussing medical malpractice in New York. I have also been invited back to lecture on the same topic. In fact, I am lecturing to attorneys this month, July 15, 2010, at the NYC Bar Association about medical malpractice law. Thinking that I could offer attorneys useful information about video marketing, I approached the New York City Bar Association and the NYS Trial Lawyers Association.

Each has a committee that vets topics deemed worthy. That’s understandable. They don’t want their attorneys to be inundated and bored to death with topics they can’t use or relate to. Also, they have to be able to offer CLE credit to their members and there are various requirements needed to justify approving CLE credits. Also understandable.

When I suggested that I present a seminar about video marketing for attorneys and have other legal marketing experts talk to attorneys about how to market their practice, the response was eye-opening. The NYC Bar was quite clear. They said they do not want a seminar where attorneys or marketers are pitching or selling their services to their members. Not even if the material was educational and informational only. “Hmmm,” I thought. Rejected. Ok. Maybe the NYS trial lawyers would have a different take on it.

I was wrong. The seminar topics were selected two years in advance and they didn’t see a need for topics on attorney marketing. However, they did offer an alternative. They said I could become a preferred vendor and appear outside each of the seminars in order to promote my service. “No thanks,” I replied.

I finally realized that the bar associations didn’t want to run marketing seminars since they could not justify giving CLE credit. That’s understandable. I finally realized that attorneys who want to learn about my services and how they can benefit from video marketing can learn tons of useful stuff from my online webinars, live seminars, video blog articles, my video coaching group for attorneys (the only video coaching group for lawyers in the country) and my Total Online Video Solution for Attorneys. Oh yes, they can also contact any one of the attorneys who have used my services and ask them personally what they thought.

You can be sure that the next time you hear me speak about video marketing for attorneys at a seminar, that my content has never been given to any bar association for CLE credit. What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?

The decision, as always, is yours. Choose wisely.

Thanks for taking the time to read my blog!

Gerry

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3 Video Marketing Articles Attorneys Need to Read

Gerry Oginski — Wed, 07 Jul 2010 10:00:02 +0000

1. Video Marketing Tip for Attorneys – Offer Honest, Useful Information

This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information.

FYI- I wrote this article a few months ago, and Mark Robertson, the head of REELSEO just posted it last week. It’s my second attorney video article for REELSEO. (The first one I did for them was in 2008).

Click here for the article.

2. The Risks of Using a TelePrompTer in Your Law Firm Video

This is a critique of an attorney video that I did for Technolawyer Blog that used to be called “YouLaw” which was a play on words with YouTube and the Law. My video critique is now published under the blog feature called Smalllaw. Editor Neil Squillante describes Smalllaw as “Small firm, big dreams. SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future.”(FYI, fellow attorney and blogger Lee Rosen of North Carolina is also a featured writer for Smalllaw.)

Click here to read the article.

3. What lawyers can learn from Gary Vaynerchuk

If you don’t know who Gary Vaynerchuk is, I daresay you are living under a rock. He’s the guy who created a web tv show about wine. He’s developed a massive following and has leveraged that momentum into a marketing empire. This article from Imperius Legal Websites looks at what Vaynerchuk, author of “Crushing It,” has done in order to achieve extraordinary success. His story is remarkable and every attorney would do well to learn from him and study what he has accomplished and how he’s done it.

I am pleased to say that the author, Kelly Spradley, mentions me in the article along with two other remarkable attorneys.

“If you don’t believe that this strategy can be used by lawyers, take a look at Gerry Oginski, Carolyn Elefant, and Lee Rosen. Gerry Oginski is passionate about medical malpractice and accidents. He has created his personal brand online with videos. Carolyn Elefant is passionate about Small Law. She has been blogging on MyShingle.com since 2002. Lee Rosen has developed his personal brand through online videos, blogs, and podcasts.”

Read the full article to learn more about Gary Vaynerchuk and how you can learn tons from everyone mentioned in the article.

Thanks for taking the time to read my blog, and have a great day!

Gerry

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The John Burns Effect

Gerry Oginski — Mon, 05 Jul 2010 10:00:27 +0000

-You Can't Find This Newspaper Anywhere But Here-

Do you know what the Ken Burns effect is? If you’re a photo buff, you will. It’s where your photo editing program magically takes a still photo and creates movement to make it appear as if it’s a moving image. It’s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?

I’m glad you asked. It’s when a really smart attorney recognizes that the only person to create video for him is a veteran trial lawyer who’s also an experienced video producer. The John Burns effect is where a lawyer realizes that it’s so important to create video with a producer who ‘gets it’ that he (or she) is willing to fly across the entire country just to create their educational video. That’s the John Burns effect.

To give you an idea of who John Burns is, here’s a photo of him in the Lawyers Video Studio creating tons of useful content.

Attorney John Burns

We’re shooting video with a green chroma-key background. You can see the video camera and wireless microphone sitting on a tripod. Notice the lights all around him? Illumination is the key.

Once you recognize that your video producer is the key to creating compelling content, you too will understand the John Burns effect.

Thanks for taking the time to read my blog.

Gerry

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Looking for a lawyer who stands out from the crowd

Gerry Oginski — Thu, 01 Jul 2010 10:00:21 +0000

Click on the link to read the ad (pdf file). Think you’re different? Think you stand out from the crowd? Show me. I’m looking for an attorney who uses online marketing and video to set yourself apart from your competitors. Read the ad, and if that’s you, drop me an email at gerry@lawyersvideostudio.com and show me how you’re different from your competitors.

Wanted-lawyer video success story for interview

May the best lawyer win.

Gerry

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Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski

Gerry Oginski — Fri, 25 Jun 2010 10:00:47 +0000

Ask yourself what type of person would fly from California to Long Island, New York just to shoot video with me?

The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.

John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California. When he decided to create educational video to market his law practice he recognized that there were no video production companies that had a trial lawyer who he could connect with, that understood the type of law he practiced. Until he found me.

He found what I offered so compelling that rather than have him shoot video with a videographer that I personally trained, he decided to fly across the entire country and come to my office so I could direct and produce his videos. Talk about an ego boost! What he learned during our video shoot confirmed his belief that it was vitally important to have a trial lawyer as his video producer. In a few weeks, you’re going to hear John, in his own words on video, describe why he flew cross-country to shoot video with me in the Lawyers Video Studio here on Long Island.

During one of John’s videos he mentioned an area of law that I felt needed to be changed. I stopped him and he corrected the important point he was making. He immediately told me that if this was being done with a regular videographer, there was no way this important nuance would have been picked up, and would likely have been misinterpreted by someone listening to it.

We shot over 40 video clips in one day. A long and very productive day. Congratulations to John Burns and watch for previews of his videos and behind the scenes photos- one of which is posted here.

If you’re interested in the only video coaching group for lawyers in the country, then click here to learn more. If you want to start creating compelling video that will convert online viewers into callers, like John did today, I encourage you to click here to learn more.

Gerry

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