1. You’re not sure which camera to buy,
2. You don’t know what type of microphone to use,
3. You’re unsure what lights you need to create video,
4. You don’t know how to edit video,
5. You don’t have time to learn how to edit…
Tag Archive: video marketing for lawyers
15 Reasons You Don’t Want to do Video On Your Own
Attorney Video: How to Become a Video Distributor
In the ‘old’ days, you would have to upload each video to each individual sharing site. Each site had their own forms, their own format and their own requirements. If you wanted your content on five different video sharing sites, it would easily take over an hour or more to upload just that one video. Every video must be given a title, a description and keywords.
Thankfully, the ‘old days’ are gone. There are now programs and services that allow you to upload your video to one place and then that service shoots your video out to multiple sharing sites at once. You still have to optimize each video, but these services allow you the ability to upload once and distribute to many locations.
Attorney Video Marketing: How to Become a Video Editor
It’s simple really. Start with the most expensive and unintuitive software program on the market (Final Cut Pro) and then spend hundreds of hours figuring out what all those little buttons and dials are for. Seriously.
Video editing can be as simple as pressing the ‘upload to YouTube’ button from your smart phone to the other extreme of using Final Cut Pro and spending years to get really good at it. I’m constantly reminded of millionaire marketer Frank Kern’s dumbest mistake about how he thought he sell more stuff by creating his own videos. He bought the most expensive equipment, the latest video editing software and then realized he had no idea how to edit anything. He bought all these books and classes online to teach him how to do it, and he failed miserably.
Attorney Video Marketing: How to Become a Videographer
You’ve decided to change careers. You don’t want to practice law anymore. You think it’s more glamorous to shoot video. Ok, I’ll admit it, the allure is there. It certainly is tempting. In order to show you how to become a videographer, I need to ask you some questions first:
When was the last time you took video of anything?
Maybe you shot video of Thanksgiving at your house with all your relatives. Maybe you were on the soccer field taking video of your six-year-old. Maybe you were at the aquarium with the dolphins. At least you have some level of experience.
Lawyers: How to Beat the Pants Off Your Competitors
First, take their belts away from them. (A little lawyer humor here.) Really.
Strip away their marketing foundation and what do they have? People who are throwing money at different media in an attempt to be sexier, hotter and more provocative than the next lawyer. If you undress your biggest competitor’s strategy, you will see sheer flimsy efforts to copy what others have done.
Your Clients Expect To See You On Video
It’s true. With the prevalence of YouTube and social media, your clients now expect to see you on video. How do you think that will make a prospective client feel when they come to your website and there’s no video of you explaining to your viewer how you can help solve their legal problems?
In three years, Google expects that 80-85% of all content online will be video based. If true, how do you set yourself apart from all of your competition? What makes you different from every single lawyer who does the same type of work they do? Do you know the answer?
I’ll give you a hint: (It’s educational video.)
How many people called you after watching your last video?
For lawyers who worry about the number of views they get on YouTube, here is some useful information:
I don’t care about the number of views I get on any of my videos. I don’t care about the length of time a viewer watches my videos. I don’t care what webpage a viewer read that brought them to my video. Nor do I care where a viewer went after watching my video. The the only thing I want to know is…
Want to Know What It’s Like Shooting Video in the Lawyer’s Video Studio?
Listen in as a really smart attorney tells us what it was like during his video shoot with me. Brent Adams, a Raleigh, North Carolina personal injury attorney describes his experience shooting an entire day of video in the Lawyer’s Video Studio. Listen in to hear what he has to say. It’s worth your time.
Do You Get Results From Your Marketing?
What is your ROI? (Return on investment)
If I asked you right now whether you are getting the best bang for your buck with your current marketing, what would you say? Would you know exactly how much money you are spending on your marketing campaigns?
Dan Kennedy and Bill Glazer always point out that successful marketers know exactly what their ROI is for every marketing campaign. Obviously, some types of branding defy an ability to accurately determine whether you are getting good value for your money. The brand awareness method of marketing has its place, but it is difficult to track your return on investment.
Lawyers Video Studio Nov. 10′ Online Newsletter
Here’s this month’s new online newsletter here in the Lawyers Video Studio. I profile two really smart attorneys, Jack Carney-Debord a personal injury and family law attorney in Ohio, and personal injury attorney Brent Adams from North Carolina.
