Frederique Constant- Ballerina Jewelers, St. Maarten

Let’s say you own a watch company. You compete with Rolex, Breitling, Omega, Movado, Festina, Frederique Constant, Alpina, Citizen, Seiko among many others. How do you market your watches?

Don’t they all just tell time?

Don’t they all have an hour hand and a minute hand? (Assuming it’s not a digital watch).

Don’t they tell you time in a 12 hour period? Most have a date. Some have a day and date. Some are automatic winding; some are quartz and require a battery. Some use light to power their watches.

Some use rare metals like titanium; others use gold. Most are stainless steel. Some can go down to 5000 feet in the ocean, others are simply water resistant and never make it past the bathroom sink. Still others cannot go in any water at all. Of course there are many styles, models and colors to suit every interest. Most importantly, how do you set yourself apart from all your competitors if every one of these time-tellers does the same thing?

Think about what you do every day. You practice law. You went to law school and are now in the real world looking for clients to support your practice and your lifestyle. How are you different from all of your colleagues and competitors?

Doesn’t everyone in your specialty handle the same type of law? Is what you do really that different from your competitors?

Let’s say that your level of experience and success is virtually identical to one of your good friends. How would a consumer be able to distinguish what you do from everyone else?

Let’s go back to the watch company. Their advertisements use exquisitely detailed and very large photos of their gleaming polished watches in their print ads. They appeal to the sports-buffs; they appeal to the individual who participates in rugged ‘manly’ sports like rock climbing, yachting and skiing. Those ads also appeal to wanna-be athletes who believe that wearing this chunk of metal brings them closer to that ideal man who wears this type of watch. You know that man, the one that requires a massive, chronograph-laden watch with 20 different functions. Others appeal to ladies fashions with bright, brilliant diamonds that surround a mother-of-pearl dial and bezel.

With watches, the appeal and detail of the photos are key to attracting buyers. There’s also the celebrity endorsements that certainly help. When you think of James Bond, what type of watch does he wear? An Omega. When you think of Andre Agassi, the tennis player, what watch does he wear in his ads?

Putting aside the celebrities you might represent, how else can you distinguish yourself? Putting up large photos of yourself doesn’t do much to set yourself apart from all other lawyers. Yet, the watch companies use details of each of their watches to set them apart.

One uses a self-winding mechanism that is the leader in these devices. One says they’re the watch worn on the moon. Another says they are the only Swiss watch company to develop rugged, action-packed mechanical devices to withstand 3 G’s worth of movement- as if you’re planning on using the watch to routinely go on death-defying roller coasters or fighter jets with massive amounts of G-force.

One of the best advertising I’ve seen from a watch company is a tutorial on how their watch actually works. They show you step-by-step how the different pieces of their watch makes the device that you wear on your wrist tell time accurately. They use photographs and diagrams to explain.

Why can’t you do the same using video?

The sooner you start creating video to help your online viewers understand how law works, the sooner you will be able to effectively set yourself apart from your competitors.

Want to learn how to do that in a simple, fun and profitable way? Then spend the next 58 seconds watching this video that explains just one way I use video to market my law practice. It’ll be eye-opening when you see the possibilities. What are you waiting for? Click here.

___________

“You’re videos are the ideal of what an attorney video should be!”

Here’s a great note I received from Tanner Jones at Consultwebs.com after listening to a presentation I gave in North Carolina:

“Good morning, Gerry.

Our team thoroughly enjoyed your presentation while in North Carolina.  You have obviously mastered the technique and have done a superb job at marketing your law firm via online video.  We have all read and enjoyed your book, “How really Smart Lawyers are using Video on the Web to Get More Cases.” I have already encouraged a prospective client to browse through your site and view your videos as an example of what the ideal legal video should be.”

Tanner Jones, Marketing Consultant,  Consultwebs.com, Inc. 1-800-872-6590

Related posts:

1. Attorneys: Here’s a List of Web Video Companies You Need To Know About In order to find a web video company to produce...
2. How $10 Ruined a Business Relationship My watch needed a new battery the other day. It's...
3. Pigeon Impossible-An Animated Video Every Lawyer Should Watch Why watch this? Not only is it entertaining and amusing,...

Bullet points used in my presentation at Great Legal Marketing

Some lawyers believe that creating a slideshow with music qualifies as a “video.” Although that slideshow can be uploaded to the video sharing sites and indexed the same way as a true video, in my definition,  a slideshow does not qualify as a “video.”

One can argue that the bullet points that flash across a slideshow can convey useful information to a viewer searching for an attorney. That point is valid. But if you are going to the trouble and expense of creating a message that will help your online viewers decide whether you are the right attorney to call to help solve their problem, I have great difficulty using the slideshow model as a true video.

The whole purpose of creating educational messages using video is to allow a viewer to see you, hear you and begin to trust you through your spoken words. It allows the viewer to make an instant decision about your credibility simply by looking at you and deciding whether you are trustworthy. A slideshow achieves none of those things. Smart attorneys recognize the value of appearing on camera, regardless of what they look like, to show their prospective client that they have information that can help solve their pressing legal problem.

Are slideshows convenient? Yes. Is there free and inexpensive software that can do this quickly? Yes. Will you earn the trust of the viewer who is looking for an attorney? I seriously doubt it. The slideshow is missing the personal interaction that consumers so desperately need and look for when watching videos online. So, why then do attorneys still continue to create slideshows to market themselves online?

The answer is multifaceted. The first is cost. Some lawyers believe that they can create a similar style message using free software that will generate the same type of results as a real video. Those lawyers are mistaken. The second is convenience. It takes only a few minutes to put together a couple of bullet points to create a one or two minute slideshow and slap on some royalty-free music that is readily available online. Then it’s simply a matter of knowing how to upload it to the video sharing sites. You don’t really have to worry about editing, adjusting the sound, adding graphics, tweaking the audio and then compressing the video to the proper settings so that you get crystal-clear high-definition video. For busy lawyers today, convenience is important.

However, do not let ease of convenience coupled with the inexpensive nature sway you. Your goal in creating a personal message is to get your online viewers to see you, begin to trust you and like you so they will want to call your office for more information. A slideshow simply does not do that.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Have a great day!

Related posts:

1. The John Burns Effect Do you know what the Ken Burns effect is? If...
2. Should Driving While Videotaping be Outlawed? I just don't get it. I know that our blackberries,...
3. Which Video Was Picked Up By NY Times Blog? I opened up my e-mail today and noticed an interesting...

Corvette

I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)

Likewise, high-definition video cameras have gotten smaller, more convenient and easier to use. With the advent of the Flip video camera, the Sony Webbie, and the Kodak Zi8, creating good quality video is as simple as pressing the red record button. However, I repeatedly see videos of attorneys who create video while driving. I just don’t get it.

There is a time and place for everything. Most attorneys who are creating video on their own use these small little cameras to hold the video camera with one hand at arms length and start talking. This is the simplest way to create a bear-bones, quick and dirty video. Admittedly, many times the footage is shaky and the production values are often lacking.

But what’s the deal with creating a video while you’re driving? In New York, it is against the law to operate a motor vehicle while using a cell phone, except for emergencies. Hence the advent of hands-free wireless microphones or speakerphones for our cars. Aside from the multitasking that is associated with holding the camera at arm’s length, driving at the same time, observing the flow of traffic and negotiating other cars, you must keep up a stream-of-thought level of consciousness to create your video. The attorneys who create these videos fail to realize that the moving background is incredibly distracting.

These same lawyers argue that if they have some free time while they are commuting from one meeting to the next or from court back to their office, then why shouldn’t they use that time constructively to create an educational video message? Here’s my response: Use that time constructively to listen to marketing CDs from well-known experts. Listen to lectures and seminars on ways to improve your attorney marketing. Don’t create a message that may get you killed because of your multitasking while driving.

When you put that video online, the last thing you want is a distracting background of cars zipping by that takes away from your informational message. It is distracting. If you really want to create a two or three minute video while sitting in your car, then pull into a parking lot, tape your message, and then go about your day. This way you can show people that you’re a busy attorney sitting in your car on the way to some important event.

My advice: skip the moving car video and pull over. The last thing you want is a police officer to pull you over and tell you that you were driving under the influence of videotaping. That would surely make the front page news.

Thanks for taking the time to read my blog.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Have a great day!

Related posts:

1. YouLaw Video Review: Attorney Driving While Videotaping Rhode Island bankruptcy attorney Mark Buckley is Driving While...
2. The John Burns Effect Do you know what the Ken Burns effect is? If...
3. Do You Need a High-End Video Camera? Shooting video is really simple now. We have the Flip...

You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.

Admittedly, it has become much easier to find video equipment that is convenient and simple to use. We even have push-button video publishing which allows you to take your flip camera and immediately upload your content directly to YouTube without even editing it. Although it’s convenient, if you are attempting to create good quality educational video to market yourself online, I will tell you right now that that is not the way to accomplish it.

Your online viewers tend to be relatively sophisticated and they’ve come to expect good quality video as a standard. If your video disappoints them in any way from the outset, you can be sure they will click away, never to return.

How do I know this? Because I see it every day. I receive calls every day from online viewers who call me asking me to help solve their legal problems after they have watched my videos. I have spoken to them and asked them about other videos they watch online in order to make that decision to pick up the phone and call me. I have also become an avid marketing student of online advertising.

If you have the guts to stand in front of a potential client and explain the law to them, you have what it takes to create great attorney video.

Traditionally, attorneys have shied away from things they are not familiar with or were too technical. One of the big hurdles for creating quality video was the expense associated with getting a camera crew into your office or you going to a video studio to shoot your formal and often pretentious message.

A viewing public searching online for an attorney to solve their problem does not want to see stuck-up attorneys talking about themselves. Instead, they want answers, and they want them now. While I always advocate never giving legal advice in your videos, there’s plenty of other content to discuss that will show off your expertise.

Most video production companies that create attorney video are quite proficient at creating good quality video. However, none of them have an experienced medical malpractice trial lawyer as their video producer. If you haven’t read my blog post titled

20 Questions You MUST Ask When Choosing a Video Production Company

I highly recommend reading that when choosing which video company you should hire to create your lawyer video.

Most attorneys don’t want to be involved in the nitty-gritty of learning all the technical details of how the equipment works and how to get the video compressed and edited and up online. Instead, they simply tell me “Gerry, just get this done for me so I can go back and do what I do best; which is practice law.”

Lawyers who join my total online video solution learn how simple, fun and easy it is to create video to market themselves online. There’s nothing technical to learn. We do it all for you. All  you have to do is show up and start talking.

The real question is not whether you have the guts to get onto video. The real question is whether you have the insight to recognize how powerful video is and how powerful video will be in the future.

All the big Internet companies including Google, Cisco and YouTube strongly believe that video content will represent 80 to 85% of all content within the next three years. That is an incredible statistic. If you are not creating video today just think how far behind you will be two or three years from now.

Do you remember when websites were used by attorneys as static business cards because we didn’t know what to put online? Finally lawyers realized that they could use them to promote themselves beyond the standard attorney directory listing that everybody else was using.

Consumers and potential clients expect you to have a dynamic website now. If you don’t, online viewers seriously question whether you have what it takes to be technologically up-to-date to handle their matter. With video becoming the standard method of providing online content, lawyers who fail to create video content will become less relevant as your colleagues and competitors pass you by.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Best regards, and thanks for taking the time to read my blog.

Related posts:

1. Webinar Replay, May 25, 2010- Video Marketing for Lawyers In this webinar replay you will learn why creating video...
2. Video wars-Flip Camera or Hard Disk Video Camera? I had a conversation today with someone who felt that...
3. The John Burns Effect Do you know what the Ken Burns effect is? If...

YOUR TRAIN IS LEAVING THE STATION

1. Your potential clients expect you to be on video,
2. Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone,
3. Viewers want to hear you and see that you sound intelligent,
4. Your consumers want to see where you work,
5. Online viewers want to see that you are an expert in your field of law,
6. Viewers who are searching for an attorney online want to know if they can trust you. Video allows you to generate and earn their trust,
7. Creating educational video is the best return on investment of any form of attorney marketing,
8. Within the next three years, Google and Cisco predict that 80 to 85% of all online content will be video. If you don’t start getting onto video now, you’ll be way behind the 8-ball and you may never be able to compete online with your colleagues and competitors,
9. Lawyers who have started creating educational and informational video messages are way ahead of the game since the search engines love fresh new video content,
10. Creating a series of videos allows you to systematize your content so that you don’t have to repeat yourself hundreds and thousands of times a week.

Lawyers need to embrace video. Don’t get left behind.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Thanks for taking the time to read my blog! Let me know if you have any questions about creating video with the only experienced medical malpractice trial lawyer who is also a veteran video producer. Call me at 516-487-8207 or send me an email to: Gerry@lawyersvideostudio.com. I welcome your call or email.

Related posts:

1. 5 Reasons Why Lawyers Need To Use Online Video To Market Themselves Attorney video is a game-changer. It has been for me....
2. 9 Reasons Why Lawyers Should Not Create Video You're tired of paying thousands of dollars per year for...
3. Video for Lawyers: 3 Reasons Why You Won’t Hire Me You've decided to produce videos to market your law practice....

I told this attorney that it doesn’t matter what camera you use to create your video. Content trumps all else. However, if you use video equipment improperly and your audio stinks, or your lighting technique is awful,  no matter how good your content is, your viewer will be unlikely to forgive you. With today’s high-definition video cameras, viewers have come to expect good quality video. However, many of the smaller video cameras like the Sony webbie and the Flip video camera have only internal microphones that pick up tons of ambient noise.

That ambient noise can destroy your entire video without you realizing it. There are some small video cameras like the Kodak Zi8 that have a microphone input so you can attach a wireless lavalier microphone and get good quality audio. I’ve also seen attorneys use regular video cameras but make the mistake of using the internal microphone to record the video.

The main problem with using a built-in microphone is that it picks up the mechanics of the video camera as well as all ambient sound wherever you are. Professionals use shotgun microphones which limit the audio pickup to directly in front of where the camera is.

YOUR GOAL

Your goal when creating attorney video is to make the technique as invisible as possible so that your content shines through. If anything is distracting from your message, your viewer will likely get distracted. The goal to create seamless video takes lots of practice and experience. If you have the time, inclination and desire to learn how to do it well, then I congratulate you. Most attorneys lack the desire and time to want to do this on their own. Instead, they will hire an experienced video production company, to help create video so the attorney only has to show up and start talking.A

I am constantly amazed at the number of attorneys who vigorously defend using a Flip camera to record their attorney video. After watching thousands of attorney videos, lawyers who use flip-style cameras and video cameras without external microphones tend to get awful audio. The only way to get any decent audio with those types of cameras is to stand very close to the camera. This means that you are standing about 3 to 4 feet away from the camera. Oftentimes this is not the ideal distance to capture yourself on video.

You must make your video techniques seamless. If your viewer is distracted whether by poor lighting, poor audio, or grainy video, you will have lost your viewer forever. Don’t make the mistake that since these small cameras are convenient and all you have to do is press the simple red “record” button that means that it is the ideal piece of equipment for you to market your educational message online.

On the other hand, if budget is a major concern, then find a camera that has a microphone input like the Kodak Zi8 and make sure to use your wireless microphone when you create your video.

___________

To learn how you can use video to get breaking news online, listen to my 58 second video here that describes how I use video to talk about recent verdicts, news and new legislation that my consumers need to know about.

To learn more about my Total Online Video Solution for Attorneys, click here.

Related posts:

1. Do You Need a High-End Video Camera? Shooting video is really simple now. We have the Flip...
2. Do You Have The Guts To Get Onto Video? You think you have the guts to create attorney video?...
3. 5 Common Errors To Avoid When Creating Attorney Video 1. DO NOT USE YOUR WEBCAM The quality of a...

Here’s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.

After leaving court, I could have kicked myself for not bringing my video camera with me. It would’ve been the ideal time to capture a client testimonial after achieving this remarkable verdict. On the other hand, had the verdict gone the other way, I would definitely have kept the video camera locked in my briefcase to be used for another day. In any event, upon returning to my office, I immediately set up my equipment and created a quick and dirty summary about the case while it was still fresh in my mind.

I shot this video using my new Canon dSLR and even though the lighting and color settings are not perfect, they are more than adequate to get the job done. Content will always trump post-production technique.

So how can you use this in your own practice? Simple.

If there is breaking news in your field of law that your clients or potential clients could benefit from, then you owe it to yourself to create video that will help your viewers understand why this information is important to them. If you do not have the ability to create the video yourself and upload it to your website and video sharing sites, then it is vital that you have an experienced video production team who can get this done for you, without you having to learn anything technical.

That’s exactly why lawyers who participate in my total online video solution love what I offer, since they don’t have to learn anything technical in order to get their videos online. In addition to having their videos professionally done, if they choose the option to purchase the video equipment, then those lawyers have the ability to turn on their equipment at any time of day or night and create fresh new videos that will help their potential clients get fast breaking news. How do we do that? Simple.

After creating five new video clips you simply send us the memory card in a prepaid FedEx mailer and in a very short time you receive an e-mail from us telling you that your videos have been uploaded to your website and to the video sharing sites. That’s it. That’s why participating in this program is so simple, fun and easy. In addition, I offer the only mastermind coaching call for attorneys in order to help you create your content for your video.

To learn more about the total online video solution for lawyers, I encourage you to click here. If you have questions about how my video solution can help you, I urge you to pick up the phone and schedule a phone consultation with me. I welcome your call or e-mail. You can reach me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

Related posts:

1. Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company Brick and mortar stores are creating video. Lawyers are using...
2. Video wars-Flip Camera or Hard Disk Video Camera? I had a conversation today with someone who felt that...
3. Video Marketing for Lawyers: Admit a Fault Yes. You read that correctly. In your next video, explain...

Gerry Oginski's Total Online Video Solution

I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”

The answer is, “Of course you could.”

They may know how to create quality video and post it online, but those folks are not experienced trial attorneys. They don’t know what an online viewer is looking for when searching for a lawyer. They won’t know who your ideal client is. If your video producer doesn’t know who your ideal client is and what types of legal problems they have, how can they help you create great content that will compel an online viewer to pick up the phone and call you?

That’s the problem that I see with the majority of attorney video online today. The quality of the actual video is fine. That’s not the problem. It’s the content that is sorely lacking. You are hiring a video producer to help guide you to create not just good content, but great content that will get you noticed online.

Do you really think that college kid who’s a whiz with uploading videos to YouTube will know what you can and can’t say in your video? Will he (or she) know how to enter the conversation going on in the minds of your viewer? If they have no experience as an attorney, how can they possibly figure out what you should be talking about that will convert online viewers into callers?

Sure they can copy other attorneys online and use formats that they think is right. But that’s the same yellow pages mentality that attorneys have used for many years. “If my competitor is doing it, and he’s spending money, then he must be doing something right.” Wrong.

You need to stand out from the crowd. You need to be different and stay within the ethical boundaries of your state’s rules. Can your college kid do that? Will the video producer you hire be able to do that?

I’m different, and it shows.

I am the only veteran medical malpractice trial lawyer who is also an experienced video producer. I am the only trial lawyer who is actively helping other lawyers get onto video to market themselves in the best way possible; using video. My program, The Total Online Video Solution for Lawyers is the only program in the country where we make it simple, easy and fun to create six months worth of video content in one day. Nobody else does this.

I know what online viewers are looking for. I get calls and emails every day from people who have watched my videos and ask for more information. I’m different, and it shows.

Come join me on this great video journey. I want to help you and show you that it can work for you.

Call me at 516-487-8207 or send me an email, Gerry@lawyersvideostudio.com

I welcome your call.

______________

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.” Ben Glass, Esq., BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

Mark Merenda

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.” Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Thanks for taking the time to read my blog!

Gerry

Related posts:

1. Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski Ask yourself what type of person would fly from California...
2. The John Burns Effect Do you know what the Ken Burns effect is? If...
3. Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company Brick and mortar stores are creating video. Lawyers are using...

Why does attorney video do so well online and convert online viewers into callers?

For the very specific reason that people with legal problems go online to get information. When they search for information about their problem, you have an opportunity to educate them about their problem. You have the chance to enter the conversation going on in their mind with a video. You can’t do that with traditional forms of attorney advertising.

To learn more about how you can benefit from creating educational attorney video, explore my blog here, and my Total Online Video Solution for Lawyers.

_____________

Here’s a really nice comment from Alex Valencia, marketing director of We Do Web Content.  Here’s what he had to say after hearing me speak at Ben Glass’ Great Legal Marketing super conference in Virginia in June 2010…

“You are super passionate about what you do…You stole the show! I felt inspired after hearing you talk.”

Alex Valencia

“Gerry,

You made video seem fun and simple. It’s a way to laugh at yourself and allow for others to see you as a person and not just a company. Your success gave us the push we needed to take action.

After listening to your presentation, we began outlining topics for our company’s videos and immediately created a YouTube page. Like you, we understand the value of content. We also understand that by educating our potential clients you can more easily win their trust and hopefully their business. Nowadays content is your sales person and you’ve got to be out there. Videos can be the next big thing to meeting in person. Thanks so much!”

Alex Valencia

Director of Sales

We Do Web Content

Fort Lauderdale, FL

O. 954-617-2148

C. 954.648.0565

E. alex@wedowebcontent.com

Related posts:

1. Great Legal Marketing: The video lawyer speaks to attorneys I am thrilled to be back from a lecture I...
2. Video Marketing for Lawyers: The Day I Became a Marketer I had an "Aha" moment about two years ago. I...
3. The John Burns Effect Do you know what the Ken Burns effect is? If...

This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information.

FYI- I wrote this article a few months ago, and Mark Robertson, the head of REELSEO just posted it last week. It’s my second attorney video article for REELSEO. (The first one I did for them was in 2008).

Click here for the article.

2. The Risks of Using a TelePrompTer in Your Law Firm Video

This is a critique of an attorney video that I did for Technolawyer Blog that used to be called “YouLaw” which was a play on words with YouTube and the Law. My video critique is now published under the blog feature called Smalllaw. Editor Neil Squillante describes Smalllaw as “Small firm, big dreams. SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future.”(FYI, fellow attorney and blogger Lee Rosen of North Carolina is also a featured writer for Smalllaw.)

Click here to read the article.

3. What lawyers can learn from Gary Vaynerchuk

If you don’t know who Gary Vaynerchuk is, I daresay you are living under a rock. He’s the guy who created a web tv show about wine. He’s developed a massive following and has leveraged that momentum into a marketing empire. This article from Imperius Legal Websites looks at what Vaynerchuk, author of “Crushing It,” has done in order to achieve extraordinary success. His story is remarkable and every attorney would do well to learn from him and study what he has accomplished and how he’s done it.

I am pleased to say that the author, Kelly Spradley, mentions me in the article along with two other remarkable attorneys.

“If you don’t believe that this strategy can be used by lawyers, take a look at Gerry Oginski, Carolyn Elefant, and Lee Rosen. Gerry Oginski is passionate about medical malpractice and accidents. He has created his personal brand online with videos. Carolyn Elefant is passionate about Small Law. She has been blogging on MyShingle.com since 2002. Lee Rosen has developed his personal brand through online videos, blogs, and podcasts.”

Read the full article to learn more about Gary Vaynerchuk and how you can learn tons from everyone mentioned in the article.

Thanks for taking the time to read my blog, and have a great day!

Gerry

Related posts:

1. USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS In this month's ABA Law Practice journal magazine, the featured...
2. Guaranteed Marketing Failures for Attorneys # Let your yellow pages rep design your ad. Why?...
3. Does Video Blogging For Attorneys Work? “No,” Says Attorney Gerry Oginski "What?!" "What do you mean it doesn't work? Isn't that...