* If you have video equipment and know how to use it effectively;
* If you know how to edit your videos;
* If you know how to tweak the sound and add graphics;
* If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.
Here’s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.
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I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”
The answer is…
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# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list…
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Tags: attorney, attorney marketing, attorney video, lawyer, lawyer marketing, lawyer video, marketing, video, video for lawyers, video marketing, video marketing for lawyers
1. Video Marketing Tip for Attorneys – Offer Honest, Useful Information
This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information.
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Tags: attorney, gary vaynerchuk, lawyer, mark robertson, marketing, neil squillante, reelseo, smalllaw, technolawyer, video, video marketing, video marketing for attorneys, video marketing for lawyers, video producer, video production
Do you know what the Ken Burns effect is? If you’re a photo buff, you will. It’s where your photo editing program magically takes a still photo and creates movement to make it appear as if it’s a moving image. It’s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?
I’m glad you asked. It’s when a really smart attorney recognizes that…
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Tags: attorney, attorney video, gerry oginski, john burns, lawyer, lawyer video, video, video marketing, video marketing for attorneys, video marketing for lawyers, video producer, video production
Click on the link to read the ad (pdf file). Think you’re different? Think you stand out from the crowd? Show me. I’m looking for an attorney who uses online marketing and video to set yourself apart from your competitors. Read the ad, and if that’s you, drop me an email at gerry@lawyersvideostudio.com and show me how you’re different from your competitors.
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Tags: attorney, attorney video, lawyer, lawyer video, marketing, online video, video, video marketing, video marketing for lawyers, video producer, video production
Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?
The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.
John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California.
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Tags: attorney, attorney video, california, gerry oginski, john burns, lawyer, lawyer video, new york, ny, video, video marketing, video marketing for lawyers
I was speaking to over 250 attorneys on June 11, 2010 at the Hyatt in Fairfax, Virginia. The room was packed. Ben Glass had just finished talking about ethics in attorney advertising. 5:00 pm arrived and I had my wireless microphone all set; my laptop was ready to go and my wireless pointer was plugged in. I walked up on stage and the first question I asked the crowd after introducing myself was “How is it that a solo practitioner like myself is able to compete with the biggest law firms in Manhattan with the biggest marketing budgets?”
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Tags: attorney, attorney video, ben glass, coaching, gerry oginski, great legal marketing, lawyer, lawyer video, marketing, online video, video, video marketing for lawyers, video producer, video production
In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.
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Tags: attorney, attorney marketing, attorney video, lawyer, lawyer marketing, lawyer video, marketing, online video, video, video marketing for attorneys, video marketing for lawyers, video producer, video production, webinar
In this month’s ABA Law Practice journal magazine, the featured article is written by yours truly.
The theme of this month’s magazine is SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME. Take a look and tell me what you think about the article.
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Tags: attorney, attorney video marketing, lawyer, lawyer video marketing, online, video, video marketing, video marketing for attorneys, video marketing for lawyers, video producer, video production
