I have the privilege of speaking to many lawyers across the country each week. I always ask them this question. “What EXACTLY Would You Like Your Income To Be?” 99% of them can’t give me a coherent answer. Instead, they give me excuses. The most common is the economy. They give me excuses about why they are not achieving their lofty goals.
Tag Archive: video marketing for lawyers
I Created a Video With No Sound
It was a great video. It asked an important question. I provided a great answer. I was so excited since I had just created this video with my new video camera. I was very impressed with the video quality. I shot a series of videos in 45 minutes. I popped out the memory card and headed over to my office where I had a full day of phone conferences scheduled back to back.
“Guys Like You are a Dime-A-Dozen”
That’s exactly what a really smart and savvy marketing guy said to me at a mastermind seminar. I almost took offense, but realized that he had no idea what I do and how I do it.
During our mastermind session, each participant was in the hot seat and they needed to explain to the group what they did and what challenges they were facing in their business. In the span of two minutes, I explained that I am the only trial attorney in the country who helps other lawyers create online video to market their practices.
I Still Want That $3,000 Video Camera
Last year I created a blog post for my holiday wish list, hoping that my wife saw it, read it and surprised me. She didn’t read it, she didn’t surprise me, and I’m no worse for the wear because of it.
That Wish list was for a JVC professional video camera that allowed you to simply drag and drop QuickTime movie files right into Final Cut.
Legal Marketing: How An Air Conditioner Destroyed My Video
I had an hour to myself last Friday and decided I would shoot some educational video in my office. I set up my equipment and changed into a blue button-down shirt with a dark tie. I set my white balance on my camera, checked the frame to make sure I was in good position. I checked lighting and of course I checked audio.
How Many Trial Attorneys Help Other Lawyers Create Video?
The real question to ask is, “How many medical malpractice trial attorneys help other lawyers use video to market themselves online?” The answer is: Only one.
Why do you care? You should care and here’s why.
When you choose a video production company to create your educational video they are supposed to help produce your videos, teach you how to deliver your message and most importantly help you create content that will compel viewers to pick up the phone and call.
A Sarcastic Approach to Lawyer Marketing With Video
Q: “Video marketing doesn’t work, right?” asks an attorney.
A: “You’re right,” I respond. It’s a terrible way to market yourself online. (This will undoubtedly make the attorney feel better, since he already knew that video marketing could not possibly work. Who am I to tell him otherwise?)
Statement: “Nobody watches attorney video. I mean, what type of person would ever go online to look for an attorney? Just ask someone to refer you to an attorney. You don’t need to go online to look for one,” the attorney states authoritatively.
Video Production Company Offers Awful Advice to Attorneys
I came across this website while searching the internet for attorney video production companies that offer useful services. Here’s the advice they offer to their attorneys:
Using a script, focus on your firm’s expertise and trustworthiness through testimonials and proven results.
To successfully deliver your firm’s message, consider using examples and visual cues by showing footage of your firm’s lawyers working on behalf of clients. Demonstrate to your audience that your firm is the best fit for them. You may even want to debunk myths, such as the idea that clients cannot afford your services.
15 Reasons You Don’t Want to do Video On Your Own
1. You’re not sure which camera to buy,
2. You don’t know what type of microphone to use,
3. You’re unsure what lights you need to create video,
4. You don’t know how to edit video,
5. You don’t have time to learn how to edit…
Attorney Video: How to Become a Video Distributor
In the ‘old’ days, you would have to upload each video to each individual sharing site. Each site had their own forms, their own format and their own requirements. If you wanted your content on five different video sharing sites, it would easily take over an hour or more to upload just that one video. Every video must be given a title, a description and keywords.
Thankfully, the ‘old days’ are gone. There are now programs and services that allow you to upload your video to one place and then that service shoots your video out to multiple sharing sites at once. You still have to optimize each video, but these services allow you the ability to upload once and distribute to many locations.
