I met Brent Adams at Ben Glass’ Great Legal Marketing Superconference in Virginia where I was speaking to hundreds of enthusiastic attorneys eager to learn how to better market themselves. He told me that he had heard about me years earlier from some friends who were watching what I was doing as a solo practitioner with my website and video.
Brent was doing a lot of marketing and he had been using Fosterwebmarketing.com for his website, just like I did. Brent was showing his viewers how he was different. In the past, he did TV commercials where he was an animated bear that morphed into Brent Adams right before your very eyes. He did a handful of videos and he put fresh new content on his website. He wanted to be ahead of the curve. He knew there was more to video marketing. Months later, Brent called me and said “Sign me up.”
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I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)
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You think you have the guts to create attorney video?
You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.
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1. Video Marketing Tip for Attorneys – Offer Honest, Useful Information
This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information.
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Do you know what the Ken Burns effect is? If you’re a photo buff, you will. It’s where your photo editing program magically takes a still photo and creates movement to make it appear as if it’s a moving image. It’s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?
I’m glad you asked. It’s when a really smart attorney recognizes that…
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In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.
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“What?!”
“What do you mean it doesn’t work? Isn’t that what you’ve been preaching about for the longest time?”
Yes I have. But I have a secret. A secret I do not want to share with my competitors. You see, the reality is…
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In this month’s ABA Law Practice journal magazine, the featured article is written by yours truly.
The theme of this month’s magazine is SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME. Take a look and tell me what you think about the article.
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This Monday, two very smart attorneys will be creating video to help market their law practices.
They are both eager and excited to begin their journey of creating video that will help them stand out from the crowd and improve the conversion rate for their online viewers. Each one has already met with me during our mastermind strategy session where I map out the content that they will use to create their initial eight videos.
During our mastermind session I give them a formula that I personally use to create content that compels a viewer to pick up the phone and call. This also provides a blueprint for the attorney for all videos that they create on their own after the initial video shoot is over.
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