What’s your goal with your video?
Do you want to BRAND yourself or your law firm?
Do you want to generate publicity?
Do you want to be seen as an expert?
Do you want to use it to drive potential clients to you now?
If you don’t have a strategy, you might as well not bother creating video.
My favorite technique is to use these great educational videos as a direct response mechanism.
I want a viewer to take action NOW.
I need to be able to track the effectiveness of each video.
Did my video generate views?
Did my video generate calls?
Did my video generate valid cases?
Did my video generate profit from a valid case?
That’s my strategy.
One of the best ways to get a viewer to call is to engage them.
It’s to get into the viewer’s mind about what’s going on with them now.
It’s about understanding what troubles them.
Here are 3 simple ways to engage your viewer with your legal marketing video:
- Ask a question.
- Ask another question.
- Tell the viewer what to do if they need answers to their questions.
You should know that this doesn’t guarantee anything.
Nor… Continue reading