I came across this website while searching the internet for attorney video production companies that offer useful services. Here’s the advice they offer to their attorneys:
Using a script, focus on your firm’s expertise and trustworthiness through testimonials and proven results.
To successfully deliver your firm’s message, consider using examples and visual cues by showing footage of your firm’s lawyers working on behalf of clients. Demonstrate to your audience that your firm is the best fit for them. You may even want to debunk myths, such as the idea that clients cannot afford your services.
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1. You’re not sure which camera to buy,
2. You don’t know what type of microphone to use,
3. You’re unsure what lights you need to create video,
4. You don’t know how to edit video,
5. You don’t have time to learn how to edit…
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In the ‘old’ days, you would have to upload each video to each individual sharing site. Each site had their own forms, their own format and their own requirements. If you wanted your content on five different video sharing sites, it would easily take over an hour or more to upload just that one video. Every video must be given a title, a description and keywords.
Thankfully, the ‘old days’ are gone. There are now programs and services that allow you to upload your video to one place and then that service shoots your video out to multiple sharing sites at once. You still have to optimize each video, but these services allow you the ability to upload once and distribute to many locations.
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It’s simple really. Start with the most expensive and unintuitive software program on the market (Final Cut Pro) and then spend hundreds of hours figuring out what all those little buttons and dials are for. Seriously.
Video editing can be as simple as pressing the ‘upload to YouTube’ button from your smart phone to the other extreme of using Final Cut Pro and spending years to get really good at it. I’m constantly reminded of millionaire marketer Frank Kern’s dumbest mistake about how he thought he sell more stuff by creating his own videos. He bought the most expensive equipment, the latest video editing software and then realized he had no idea how to edit anything. He bought all these books and classes online to teach him how to do it, and he failed miserably.
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You’ve decided to change careers. You don’t want to practice law anymore. You think it’s more glamorous to shoot video. Ok, I’ll admit it, the allure is there. It certainly is tempting. In order to show you how to become a videographer, I need to ask you some questions first:
When was the last time you took video of anything?
Maybe you shot video of Thanksgiving at your house with all your relatives. Maybe you were on the soccer field taking video of your six-year-old. Maybe you were at the aquarium with the dolphins. At least you have some level of experience.
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First, take their belts away from them. (A little lawyer humor here.) Really.
Strip away their marketing foundation and what do they have? People who are throwing money at different media in an attempt to be sexier, hotter and more provocative than the next lawyer. If you undress your biggest competitor’s strategy, you will see sheer flimsy efforts to copy what others have done.
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It’s true. With the prevalence of YouTube and social media, your clients now expect to see you on video. How do you think that will make a prospective client feel when they come to your website and there’s no video of you explaining to your viewer how you can help solve their legal problems?
In three years, Google expects that 80-85% of all content online will be video based. If true, how do you set yourself apart from all of your competition? What makes you different from every single lawyer who does the same type of work they do? Do you know the answer?
I’ll give you a hint: (It’s educational video.)
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For lawyers who worry about the number of views they get on YouTube, here is some useful information:
I don’t care about the number of views I get on any of my videos. I don’t care about the length of time a viewer watches my videos. I don’t care what webpage a viewer read that brought them to my video. Nor do I care where a viewer went after watching my video. The the only thing I want to know is…
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Here’s this month’s new online newsletter here in the Lawyers Video Studio. I profile two really smart attorneys, Jack Carney-Debord a personal injury and family law attorney in Ohio, and personal injury attorney Brent Adams from North Carolina.
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You still don’t know whether you need to create attorney video to market your law firm.
You have been reading my blog posts for a long time. You’ve heard about seminars and webinars that I’ve done. Maybe, you’ve even been to a few. Maybe you’ve read my guest blog posts on other lawyer websites. Maybe you’ve seen me mentioned in Lawyers USA online for my recent $1.5 million verdict in a medical malpractice case. Then again, maybe you didn’t. Maybe you saw my articles in Trial magazine or the ABA Law Practice Management magazine, or on Law.com or The Rainmaker Advisor. Maybe you were reading the Wall Street Journal and saw my name mentioned in an article about subrogation. Then again, maybe you didn’t. Maybe you were reading the New York Times online blog and saw a discussion of one of my videos about slip and falls on snow and ice. Or maybe you saw one of my postings on Facebook about a case we settled for $5.1 million with trial counsel, where my client had come to me after watching my videos and reading the content on my website. Then again, maybe you didn’t.
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