Have you ever been driving a car and had the engine overheat? Have you ever had to pull over your car to put coolant into your engine because it was overheating?
I never thought the same thing could apply to a video camera. I was wrong.
Tag Archive: video for lawyers
Crappy Attorney Video-Why Lawyers Don’t Stand Out From the Crowd
I don’t understand crappy video. On a regular basis, someone convinces smart, intelligent, educated lawyers to create content that nobody wants to see. Want to know why? I’ll tell you.
One lawyer sees that another attorney created an interesting looking video and he wants it too. When we were kids, we thought like that too. We’d get jealous when our friend got something new and we didn’t or couldn’t have it. We’d think about how cool it was and often we’d be jealous that he had it and we didn’t.
Guaranteed Marketing Failures for Attorneys
# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list…
“You’re Paying $526 Per Video? Impossible.”
There are video companies who charge attorneys $5000 to create a one minute video. There are some very big well-known website companies that will charge you anywhere from $2,500 all the way up to $35,000 to create video for you. There are wedding videographers who will charge you $500 for a 30 second video that is nothing more than a template for a commercial. The problem with different video companies is comparing apples to apples. Each video production company offers you certain benefits and features that make it difficult to compare with other video companies.
Video Marketing For Lawyers – If You Had $20,000 to Market Your Law Practice Would You Spend it on..
“Why would you ever bother with the yellow pages anymore?” Since it’s a money-losing proposition and most people don’t use the yellow pages anymore, why would you throw away all of your marketing dollars on a static ¾ page in a competitive market? A consumer searching for an attorney will have to wade through 20 full page ads (in New York) to find a personal injury attorney. Then they’ll get to the ¾ page ads, then the ½ page ads and on and on.
Lawyer Video Marketing – Most Attorney Video Stinks
It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
Which Video Was Picked Up By NY Times Blog?
I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”
I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.
The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.
YouLaw: Objection Sustained! This Testimonial Put Me to Sleep
In this week’s video review, we see how a poorly-produced attorney testimonial can hurt rather than help.
Testimonials are supposed to show how great you are. If your viewer gets turned off by the content in your video testimonial, it will reflect poorly on you as the attorney; that’s something that you didn’t want to happen.
“I can sympathize with any injured victim seeking compensation for their injuries. But I cannot tolerate a poorly produced video, especially a 9:38 minute video that rambles on without purpose or direction.
Want To Be Popular? Get Busy with YouTube Channels
You think that all you need to do to make your video go viral and be watched hundreds of thousands of times is simply upload it to YouTube?
If you think that, you’re (mostly) wrong.
You have to search optimize your video. What does that mean? It means you must give it a title; preferably one that’s interesting and makes a viewer want to click ‘play’. You also have to give a description (Don’t forget to do this). You must also add keywords that describe your video.
Attorneys: Here’s a List of Web Video Companies You Need To Know About
In order to find a web video company to produce your lawyer video you typically have to do an extensive Google search or click on one of the banner ads that these companies use to promote their services.
I decided instead to post a comprehensive list of web video companies, as a resource, for lawyers to use. In the near future I may post reviews of each of these video production companies, but for right now, here’s a list- in no particular order. By the way, before deciding to call any of these companies, I strongly encourage you to read my article “9 Questions You Must Ask Before Choosing a Video Production Company.”
