Fellow New York personal injury trial lawyer Eric Turkewitz describes the pros and cons of blogging. For those of you who don’t know Eric online, he’s a very well-known blogger and you should check out his blog New York Personal Injury Law Blog. In this video presentation which he gave this past May, 2010, he explains what you should and shouldn’t do as a blogger.
Why does this help you as an attorney who uses video to market yourself? Everything that Eric talks about in this great presentation can be used when creating video. I highly recommend watching this entire video. It will make you a better marketer and open your eyes.
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Written on
January 13, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
web video
How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office?
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Written on
November 18, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
Lawyers who work in a law firm with 5-20 lawyers may think video should not be part of their marketing plan to gain new clients. They’d be 100% wrong. Lawyers fail to look at marketing from a potential client’s eyes.
Think about why you even have a website: To provide information to online viewers.
How do you distinguish yourself from other mid-size lawfirms? With pictures? With flash animation? With your credentials? With your results? With the articles you and other lawyers in your firm have written?
Most mid-sized law firms have pictures of their office building; a photo of generic, well-dressed people in a waiting room; photos of their law library; a photo of a senior partner standing lawyerly and formal while looking at a law book. Here’s my question: “So what?” What good does any of that do to help you distinguish yourself to your online viewer? The answer is likely nothing.
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Written on
November 18, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
If they do, ask “Why?”
Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don’t you make them pay to advertise on your video? That’s only fair. As a trade-off, maybe they’ll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours.
Hello…lawyers. Attention all lawyers…WAKE UP! “I said HELLO!”
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When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the “Play” button to start your video.
Let’s say you’re sitting in a quiet room in the library searching online; or maybe you’re in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and “BOOM!” music is blasting and someone’s voice comes on with a video, without ever touching the “Play” button. Shocked you, didn’t it? Glaring. Loud. An obnoxious intrusion into an otherwise quiet moment of your time. What do you think of ‘autoplay’ on a video?
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