How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office?
A great place to learn about creating and improving video for lawyers.
Tag Archive: video blog
Mid-Size Law Firm Videos-Why Online Video Will Convert Visitors
Lawyers who work in a law firm with 5-20 lawyers may think video should not be part of their marketing plan to gain new clients. They’d be 100% wrong. Lawyers fail to look at marketing from a potential client’s eyes.
Think about why you even have a website: To provide information to online viewers.
How do you distinguish yourself from other mid-size lawfirms? With pictures? With flash animation? With your credentials? With your results? With the articles you and other lawyers in your firm have written?
Most mid-sized law firms have pictures of their office building; a photo of generic, well-dressed people in a waiting room; photos of their law library; a photo of a senior partner standing lawyerly and formal while looking at a law book. Here’s my question: “So what?” What good does any of that do to help you distinguish yourself to your online viewer? The answer is likely nothing.
Does Your Video Company Brand Your Video With Their Name?
If they do, ask “Why?”
Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don’t you make them pay to advertise on your video? That’s only fair. As a trade-off, maybe they’ll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours.
Hello…lawyers. Attention all lawyers…WAKE UP! “I said HELLO!”
Video Advertising for Lawyers: Do You Let Your Video Autoplay?
When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the “Play” button to start your video.
Let’s say you’re sitting in a quiet room in the library searching online; or maybe you’re in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and “BOOM!” music is blasting and someone’s voice comes on with a video, without ever touching the “Play” button. Shocked you, didn’t it? Glaring. Loud. An obnoxious intrusion into an otherwise quiet moment of your time. What do you think of ‘autoplay’ on a video?
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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