Today’s post comes from an article by Tom Trush, and yes, he gave me permission to reprint the article. Tom’s articles can often be found bundled in Trey Ryder’s email alerts. Trey is one of the best education-based marketing mavens around. He knows how to improve lawyer’s marketing messages and this article by Tom is a great one. Take a look.

USE THIS EMERGENCY MARKETING STRATEGY TO GET MORE QUALIFIED INQUIRIES
by Tom Trush

Including today, there are 41 business days remaining in 2009. [This was written in October, 2009]

If this year started like most, you probably had high hopes for your marketing efforts.

Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail program … organize a client reactivation plan … or just maintain better contact with your current clients.

Regardless of your initial plan, now is when you should evaluate your efforts because you can still make adjustments. If changes are in order, here’s a strategy to help you replace lost time: