You’re hearing about it here first!

The Lawyers Video Marketing Alliance is a collection of some very smart entrepreneurial legal marketing experts across the country. This panel has been hand-selected for their expertise and their knowledge of marketing.

You will instantly recognize each of them. Drum roll please…

Chairman of the Board: Gerry Oginski (Me)

Founding Members

• Ben Glass (Great Legal Marketing)
• Dave Frees (3DaysToSuccess.com)
• Ken Hardison (PILMMA; Personal Injury Lawyer Management & Marketing Association)
• Chris Munley (ATLAS)
• Tom Foster (FosterWebMarketing.com)
• Dale Tincher (ConsultWebs)
• Mark Merenda (SmartMarketingNow.com)
• Larry Bodine (Editor at Law.com)
• Harry Brockman (Partner, Lawyers Video Studio)

An Alliance is Born

You see, Dan Kennedy has advised that thought-leaders in an industry should be aligned in a trade organization, to set goals and industry standards. As you know, when Dan speaks, most everybody listens. I do. It is my opinion that each of the founding members here are leaders in the same industry. Each of us focus on lawyer marketing.

Our goal in creating the Alliance is to help our fellow lawyers. You might think from looking at our list that we compete with each other in certain legal marketing segments. That would be incorrect. In fact, each of us has carved out an entire niche within the legal marketing world. Each has their strengths.

Your goal is to use the information from our Alliance and implement what you learn. Those lawyers who implement tend to be the most successful. By providing you with tools that will help you become better marketers of your legal services you will improve. It’s not a question of if, just when.

Consistently implementing tips, strategies and techniques that you learn from our Alliance will help you…as long as you make the effort to implement and invest in yourself. Absorbing useful information without applying it achieves nothing.

It is with great pleasure that I welcome you to our new Alliance. In the future, you will see information, articles, videos and possibly offers from our founding members that you will find helpful.

My recommendation for 2012: Become a marketing student; learn as much as you can and implement even faster. We wish you good health for the coming year and a prosperous New Year for you and your families.

Gerry

Chairman, Lawyers Video Marketing Alliance

Founder, Lawyers Video Studio

Great Legal Marketing

“A Parade of Moving Interest” was a phrase that Ben Glass explained to a packed room full of lawyers from around the country looking to stand out from the crowd. Unless you were a Dan Kennedy devotee, you most likely needed Ben’s explanation to understand the concept that a consumer or potential client isn’t looking for you or your legal services when they wake up in the morning.

How then do you market to a group of people who don’t need you now? That was the challenge that Ben attacked so well. On Friday night and Saturday morning, we were treated to Dan Kennedy talking about that exact issue. “How do you market to a group of people who inherently mistrust what you are and what you have to say?”

The answer was insightful. It took Ben and Dan hours to get to the bottom line and was well worth it.

Here’s my take-away from the conference:

You must build relationships. You must get people to like you and trust you. How do you do that? I’m glad you asked, because Ben, Tom Foster and Rem Jackson explained just that over the course of two days in Reston, Virginia.

The obvious way to build a relationship is with personal interaction. Absent that, the next best way is using video. There is no other media available that allows a prospective client to get to know you, like you and trust you, before they ever meet you. Lawyers can leverage video to maximize their time by creating one educational message that can be watched 10 times, 1000 times or 1 million times, all for the same exact cost of zero.

There was a new topic at GLM this year: Lawyers competing for prizes based upon worst marketing to best marketing. The competition was fierce.

Neil Goldstein, a PI attorney from Long Island gave a heart-rendering overview of how Ben helped him transform the way he practiced law and changed his life. Brian Mittman a disability attorney in Westchester, NY described a similar transformation, and created a humorous video about blog-talk-radio. An unusual competitor was Larry Weinstein, a CPA from Texas who showed us step-by-step what an incredible marketer he has become using the strategies and techniques used by Ben Glass, Dan Kennedy and Bill Glazer. Jason Epstein also explain his transformation. The last attorneys competing for a MacBook Pro or and iPad2 were Andy Garcia and Collin Phillips, PI attorneys from Massachusets. They created a video that spoofed the movie Social Network and was really funny. The winner of a new MacBook Pro? Phillips & Garcia!

I also need to mention four really smart lawyers who are clients of the Lawyers Video Studio who also attended GLM: Jack Carney-DeBord, a PI/Divorce attorney from Ohio; Brent Adams, a PI attorney from North Carolina; John Burns, a PI attorney from California and Joe Hanyon, a PI attorney from Pennsylvania.

For those of you who have never attended a GLM conference and simply buy the DVD’s to watch at home, let me tell you that you’re missing out big-time. The reason to go to a legal marketing conference like this is to hang out with smart lawyers. You begin to build relationships with like-minded lawyers who are looking to improve their marketing. At the seminar you’ll find many lawyers who love to share their ideas just by asking them. Talking to super smart legal marketers like Dave Frees, a Trusts and Estates attorney in Pennsylvania; Bob Battle, a DUI attorney from Northern Virginia, Jim Brown, a Bankruptcy lawyer and Charlie Hoffheimer, a divorce lawyer are worth everything. You can’t get that simply by listening to a DVD.

FYI- this was my third legal marketing seminar within a two month period. Become a marketing student, implement what you learn and watch what happens to your law practice. It works.

Want to jump onto video but don’t know where to start?

You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.

The book is in and now available at Amazon.com for $16.95. (Don’t worry that it says out of stock. It’s here.)

Here’s the link:
How Really Smart Lawyers are Using Video on the Web (to Get More Cases)

It’s a great investment and an even better read!

HOW SMART LAWYERS ARE USING VIDEO ON THE WEB (Without Breaking the Bank)

by Gerry Oginski, Esq. and Tom Foster

I just got word this weekend that my new book, which I co-wrote with Tom Foster, CEO of Fosterwebmarketing.com has just been released. You can see the cover in this blog post.

I don’t yet have the link to Amazon.com yet, or the direct link to purchase it here, but it will come very soon.

This book is the culmination of the latest information you need to start yourself on a journey onto video to market your legal practice. In this book, you get two unique viewpoints: One from a veteran trial attorney (me) who has produced over 225 educational videos to market my own law practice. The other is from one of the leading webmasters in the country who explains why video is so important in converting your visitors to your website.

I also have another announcement:

Over the next few weeks you’re going to hear about a new coaching program I’m creating for lawyers who want to create video. If you sign up as a member of my coaching program, as one of the many benefits, you’ll get a free copy of this extremely helpful book.

Thanks for taking the time to read my blog!

__________________

Video Production Manager, Mike Acosta says

“For any of you who have been living under a rock, Gerry Oginski is the person many of us in the video world consider solely responsible for the movement by law firms to use online videos on their websites. Gerry single handedly has changed the way attorneys are viewed by their website visitors. You see, Gerry “gets it.”

If I were a law firm looking to add online videos to my website, I would call Gerry Oginski and pay him to come conduct a seminar about how to use online video as a Law Firm Marketing tool.”

Mike Acosta, Video Production, www.HBProductionGroup.com, Longwood, Florida

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 225 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.

Explore his newly revised website and click on each one of the attorney websites listed within his site to see for yourself how he helps them stand out from the crowd. If you have questions about using FosterWebMarketing, then I urge you to e-mail me, Gerry@lawyersvideostudio.com.

Thanks for taking the time to watch this short video testimonial and my blog post.

Have a great day!

Gerry

If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.

Explore his newly revised website and click on each one of the attorney websites listed within his site to see for yourself how he helps them stand out from the crowd. If you have questions about using FosterWebMarketing, then I urge you to e-mail me, Gerry@lawyersvideostudio.com.

Thanks for taking the time to watch this short video testimonial and my blog post.

Have a great day!

Gerry

Attention All Lawyers:

Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.

I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorneys don’t have any clue about how to market themselves and their law practices effectively.

If you want to learn how to improve your marketing and your mindset, I encourage you to sign up for one of Ben’s information-packed two day seminars that he holds in Northern Virginia; one in January and one in June. I went in January 2009 and can tell you it was very impressive. I didn’t stop taking notes the entire weekend. Up to that point, I thought that I was pretty savvy in marketing my law practice. Wow, did I have a lot to learn. The people presenting had so much content and useful information that I have been continuously implementing every one of their tips for the last 10 months and there’s still so much more!

Anyway, I hope this information has been helpful and hopefully I’ll see you at one of Ben’s seminars.

Attention All Lawyers:

Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.

I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorneys don’t have any clue about how to market themselves and their law practices effectively.

If you want to learn how to improve your marketing and your mindset, I encourage you to sign up for one of Ben’s information-packed two day seminars that he holds in Northern Virginia; one in January and one in June. I went in January 2009 and can tell you it was very impressive. I didn’t stop taking notes the entire weekend. Up to that point, I thought that I was pretty savvy in marketing my law practice. Wow, did I have a lot to learn. The people presenting had so much content and useful information that I have been continuously implementing every one of their tips for the last 10 months and there’s still so much more!

Anyway, I hope this information has been helpful and hopefully I’ll see you at one of Ben’s seminars.

Tom Foster is ‘THE’ webmaster responsible for the behind-the-scenes details that makes my website work. He is the most knowledgeable internet guy I know who really understands lawyer marketing. If you haven’t met Tom, I strongly encourage you to pick up the phone and ask him for an evaluation of your current website.

Tom was kind enough to say a few things about what I do, while I visited him in his Fairfax Virginia office recently. Watch the video to see what he has to say.

About Gerry

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for 21 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, Gerry now offers consultation services. If you want a turn-key system where Gerry does everything for you except appear on camera, click here. You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

If you don’t know Tom Foster, CEO at Fosterwebmarketing.com, you should. Tom is the mastermind behind my website, oginski-law.com and over 200 lawyers’ websites across the country.

I had a chance to interview Tom recently at his Fairfax, Virginia office and I asked him how often an attorney should be blogging.

Tom is an expert at creating and promoting lawyer websites and truly ‘gets it’. He knows what works, and importantly, what doesn’t. You can find him at Fosterwebmarketing.com or call him at 888-886-0939. Oh yes, I almost forgot to mention that Tom and I have written a book together called “Creating Video For Lawyers,” which, if he finishes his part of the book soon, we’ll be able to get into print. Hurry up Tom, we’re all waiting!