Susan Cartier Liebel, Founder of Solo Practice University has just posted a great interview (with me!). I am a long-time faculty member at SPU.com where I teach lawyers how to create video to take their law firm marketing to the next level.
Here’s what you’ll learn in this interview:
* Whether attorney video really is as important in today’s culture as some think
* Whether or not your consumers and clients expect you to be on video
* If it’s really one of the best ways to distinguish yourself from your competitors
* Whether or not attorneys and video production companies really understand what content compels a viewer to pick up the phone and call you instead of your competitor
* If video is one of the only ways you can get a viewer to trust you, like you and believe in you before ever meeting you in person
* Does creating video with quality educational content establish you as an expert
* Can creating video allow you to set the standard by which all other attorneys marketing in your niche are judged…and much more
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I just finished reading the ABA ethical opinion for Lawyer Websites. You can read this fascinating opinion at 2:00 a.m. when you cannot sleep. Click here to read it. Thanks to attorney Susan Cartier-Liebel, Founder of SoloPracticeUniversity.com for pointing this out. I’ll boil it down for you in a nutshell:
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If you’re an attorney who dabbles online, you must have heard about Solo Practice University, also known as SPU. If you haven’t heard about SPU, then I strongly suggest you watch my brief video and then head over to Solo Practice University to learn how it can help you in your legal practice.
The founder of SPU is a visionary lawyer named Susan Cartier Liebel who singlehandedly has created an incredible faculty of practicing solo and small firm lawyers throughout the country. Her purpose? To help other solo and small firm lawyers with the practice of law. “Teaching lawyers how to practice law is not something that law schools teach,” says Liebel. SPU is designed to give the solo practitioner and small firm the ability to learn from and interact experienced lawyers who are willing to help and mentor other lawyers.
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