What Solutions Do You Sell?

I am the solutions man. I know the rules. I know the legal process. I know how to evaluate a medical malpractice, PI and wrongful death case. I know what experts to use. I know how to evaluate liability, causation and damages. I know what questions to ask. I know how to take depositions and try cases. Continue reading

Lawyer Marketing: How to Get a Competitive Edge

How do you gain a competitive edge in the legal marketplace? The answer is with video. Your colleagues and competitors still haven't figured out how to use video effectively. Really smart attorneys learn how to stay ahead of the curve and gain a competitive edge. Watch the video to learn how. Continue reading

Imperfect Action is Better Than No Action

Smart lawyers make decisions. Really smart lawyers take action to implement those decisions, and super smart attorneys IMPLEMENT their decision to take action. So Mr. or Ms. Attorney, are you more closely aligned with the smart lawyer; the really smart lawyer or the super smart lawyer? Continue reading

How Long Does It Take You To Edit Your Video?

Please don’t tell me that you upload your unedited video to YouTube. If you think that gives you a professional look, I disagree. Not that having that quick and dirty, man-in-the-street video once in a while is a bad idea. It’s just that it doesn’t set the right image and tone for your message. To edit video properly, here’s what you need to do. Continue reading

Why creating video in the Lawyers Video Studio will make your life easier

It’s a fact that you must use cutting-edge methods to market your law firm today. You cannot rely on the yellow pages or simply word of mouth anymore. You need to stand out from the crowd. As a smart and savvy attorney, you recognize that one of the best ways to market your law firm online is with video. Pew research reveals that video is preferred by adults 66% compared to 32% of adults who prefer to read text. I have no idea what the other 2% do. Continue reading

Using a $3,500 Microphone: Video Shoot

In this video I show you the microphone that I use to create screencasts and I also tell you about my recent experience using a $3,500 wireless lavalier microphone for my own video shoot in Florida. Having great audio is one of the foundations of getting great quality video. If no one can hear you on video, you've wasted your time and money. Make sure to spend the time and money to get the right audio equipment. It makes all the difference in the world. Continue reading

Why Don’t You Have a Video Channel?

What goes through the mind of the viewer who is searching for an attorney online? More importantly, what does a viewer think as they are scrolling through your video channel to find content that's going to answer their questions? Watch the video to learn what happens when a viewer finds an entire video library filled with useful content. Continue reading

Attorneys: Should you create a video bio?

There's a lot of noise going on in the chat rooms on LinkedIn and some legal marketing sites debating the merits creating an attorney video bio. Big law firms are eager to get their attorneys to create a video biography about their credentials; who they are and where they came from. The midsize firms tend to position themselves on both sides of the fence and the solo practitioners see a video biography as totally useless. So Mr. or Mrs. Attorney; Which side of the fence are you more closely aligned with? Do you feel that having a video resume on your website is useful? Or are you closer to the solo practitioners who feel that nobody will watch a video that talks about yourself? Continue reading

Harsh Comments Are Great For Your Video

Many people believe that if a consumer leaves a bad review on their website, they should immediately remove it so other online visitors don't see it. I totally disagree. Think about why you created a website to begin with; to put information online to let viewers see who you are and what you have to offer. Think about why social networking is so popular today. We have instant communication with Facebook, Twitter and LinkedIn. If you think about why social networking is so popular you'd understand it's because people are having conversations with each other about their lives, products and services. Continue reading

Who appointed YOU as a legal expert?

I was listening to marketing genius Dan Kennedy today and I was reminded of the fact that nobody appoints you as an expert in your field. There is no governing board that says at one point in your life “Okay, you are now considered an expert and therefore you can do whatever it is you do.” Most lawyers struggle and strive for years before achieving "expert" status. Why is that? You don't wake up one morning and suddenly are presented with a certificate that says "Congratulations Mr. Jones, you are now an expert in your field of law." What does this have to do with creating video to market your practice? Absolutely everything. Continue reading


Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees