Please don’t tell me that you upload your unedited video to YouTube. If you think that gives you a professional look, I disagree. Not that having that quick and dirty, man-in-the-street video once in a while is a bad idea. It’s just that it doesn’t set the right image and tone for your message.
To edit video properly, here’s what you need to do.
It’s a fact that you must use cutting-edge methods to market your law firm today. You cannot rely on the yellow pages or simply word of mouth anymore. You need to stand out from the crowd.
As a smart and savvy attorney, you recognize that one of the best ways to market your law firm online is with video. Pew research reveals that video is preferred by adults 66% compared to 32% of adults who prefer to read text. I have no idea what the other 2% do.
In this video I show you the microphone that I use to create screencasts and I also tell you about my recent experience using a $3,500 wireless lavalier microphone for my own video shoot in Florida. Having great audio is one of the foundations of getting great quality video. If no one can hear you on video, you’ve wasted your time and money. Make sure to spend the time and money to get the right audio equipment. It makes all the difference in the world.
What goes through the mind of the viewer who is searching for an attorney online? More importantly, what does a viewer think as they are scrolling through your video channel to find content that’s going to answer their questions? Watch the video to learn what happens when a viewer finds an entire video library filled with useful content.
There’s a lot of noise going on in the chat rooms on LinkedIn and some legal marketing sites debating the merits creating an attorney video bio. Big law firms are eager to get their attorneys to create a video biography about their credentials; who they are and where they came from. The midsize firms tend to position themselves on both sides of the fence and the solo practitioners see a video biography as totally useless.
So Mr. or Mrs. Attorney; Which side of the fence are you more closely aligned with? Do you feel that having a video resume on your website is useful? Or are you closer to the solo practitioners who feel that nobody will watch a video that talks about yourself?
Many people believe that if a consumer leaves a bad review on their website, they should immediately remove it so other online visitors don’t see it. I totally disagree.
Think about why you created a website to begin with; to put information online to let viewers see who you are and what you have to offer. Think about why social networking is so popular today. We have instant communication with Facebook, Twitter and LinkedIn. If you think about why social networking is so popular you’d understand it’s because people are having conversations with each other about their lives, products and services.
I was listening to marketing genius Dan Kennedy today and I was reminded of the fact that nobody appoints you as an expert in your field. There is no governing board that says at one point in your life “Okay, you are now considered an expert and therefore you can do whatever it is you do.”
Most lawyers struggle and strive for years before achieving “expert” status. Why is that? You don’t wake up one morning and suddenly are presented with a certificate that says “Congratulations Mr. Jones, you are now an expert in your field of law.”
What does this have to do with creating video to market your practice? Absolutely everything.
You advertise, right?
You use TV, radio, newspaper ads, display ads, classified ads. You hold seminars and you develop a large referral base. Yet for some reason, you struggle to get those large, high value cases? Why is that?
Many times I have been in the lawyers lounge in Court and hear attorneys complaining. What’s their complaint? “If only I had a few million-dollar cases, then I would be on easy street.” Then they conveniently point to very successful law firms who appear to get these multimillion dollar cases out of thin air and look upon them with jealousy.
If only they learned to figure out why those cases are attracted to those particular law firms like flies on a flytrap.
Yes, I wrote that correctly. Fifty.
Attorneys who sign up for the Platinum level of my Total Online Video Success program create 50 video clips in one day’s worth of video shooting.
You might think that each video clip would be maybe 30 seconds to one minute. If you thought that, you’d be 100% incorrect. Our video clips last 1 1/2 minutes to 3 minutes. When you consider how many videos you create…
Don’t think you can hold your video camera steady for more than 30 seconds. You can’t. If you don’t believe me, try it. Try a wide angle shot and hold for 60 seconds without moving. Then zoom in on something in the distance and try holding it rock-steady for 60 seconds. It won’t happen.
Try videotaping your kid’s school play without a tripod and all you’ll see is the camera bobbing up and down. Step up to the plate and get yourself a tripod.
What tripod to get?
