If you don’t know Bob Battle, you should. Bob is a DUI attorney in Virginia who is an amazing lawyer and marketer of his legal services. He’s a solo practitioner, just like me.

I had a chance to talk to Bob after I presented a lecture to a great group of attorneys at MILOfest (Macs in Law Office) seminar in Orlando, Florida last weekend. I was talking about why creating video for lawyers is so important to market their law practice.

Bob was kind enough to express his thoughts about me and my presentation in this short video, which in reality is a wonderful testimonial by Bob. Thank you Bob, for taking the time to tell us what you thought about my presentation.

A title like that definitely sounds too good to be true. But it’s not, when you set up a legal marketing system that works for you 24 hours a day seven days a week.

In this e-mail I’m not going to sell you anything. Nor am I going to convince you to create attorney video. Rather, I’m going to educate you about the benefits of creating video to educate your potential clients. Once you recognize the true benefits of creating an ongoing series of videos you will soon realize that the title of this article is true.

If you create educational and informational video you will clearly do something that 98% of other attorneys are not doing today on the Internet. You already know that I am a big proponent of creating useful information for potential clients who are looking for an attorney online.

Both have four wheels. Each has a steering wheel. They both transport you from point A to point B. They both have headlights, tail lights, a gas pedal and a brake. Each has accommodations for people to sit in comfort while traveling. So what’s the difference between the two cars and why does this apply to creating attorney video?

I’m glad you asked.

The difference is night and day. One is a high-performance sports car. The other is an economical way to get around. Why does this apply to creating attorney video? Simple.

If you are a lawyer, the answer is absolutely, definitively “Yes.”

If someone asks you what you do for a living, do you reply “I’m a personal injury trial lawyer. I handle car accident cases,”or “I’m a bankruptcy attorney,”or “I’m a contracts attorney.”

Well, I’m sorry to inform you that you’re not any of those things. In reality, you’re a marketer of your legal services. As Dan Kennedy says “You are a marketer of whatever it is that you do.” Your job is to market yourself so that others will hire you for their legal needs. How does someone know what a contracts attorney does? How does the layperson know what a transactional attorney do? Most people have no idea.