In this video I give a “State of Affairs” commentary about online attorney marketing from 2009. In the next series of Fireside chats you’ll see more commentary about how attorneys need to engage their viewers more and leave behind the old ways of ‘marketing’ themselves with traditional forms of advertising.
A great place to learn about creating and improving video for lawyers.
Tag Archive: seo
Video Pay-Per-Click
You can do it for Google search. You can also do it for video as well. The question is: Should you?
Lawyers who use pay-per-click are literally paying rent to be on the right-side of Google search results, or at the top of the page with the yellow background. Many of these firms are nowhere to be found in the organic search results. What does that mean? If you stop paying rent, nobody will find your website.
How Really Smart Lawyers are Using Video on the Web (to Get More Cases)
Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
The Lawyers’ Definitive Guide to Video Marketing
You’ve made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is my definitive guide to video marketing for lawyers.
9 BENEFITS TO USING VIDEO:
1. Viewers get to see you
2. Viewers get to hear you
3. Viewers get to know you
4. Viewers begin to trust you before they ever walk in your door
5. You become the wise man at the top of the mountain
Attorney Video Marketing is Complicated-Learn Why
Why is creating lawyer video to market your practice so complicated? Can’t you simply press the ‘record’ button upload your video to YouTube? You could, but you don’t want to.
Watch the video to learn why you have two choices as an attorney if you are interested in creating video. You can either learn how to do it yourself, or you need to hire an experienced video production company to get you onto video with a turn-Key system.
Lawyers: Can You Ethically Guarantee a Client Anything?
The answer: Nothing.
If I am a client, that would not be a very satisfying answer no matter what legal issue or problem I had. Obviously, no lawyer can guarantee a particular outcome even with a good case. But think about how an online viewer searching for an attorney would love to hear about guarantees that you can make to reassure them that you are confident and capable of guiding them through the legal minefield known as litigation.
8 Reasons Why Attorney Video is Not For You
WARNING: This list is not for the thin-skinned or faint-hearted lawyer.
1. You don’t know why you should.
2. Nobody would want to watch you anyway (except your family).
3. You’re lazy.
4. You like the # of calls you’re getting from the yellow pages.
5. You have no desire to market yourself on the internet.
6. It’s beneath you to talk about what you do on camera.
7. You don’t look good, and have a radio face.
8. You don’t sound good and would rather pay ‘talent’ to appear for you.
This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law.
Attorneys: Here’s a List of Web Video Companies You Need To Know About
In order to find a web video company to produce your lawyer video you typically have to do an extensive Google search or click on one of the banner ads that these companies use to promote their services.
I decided instead to post a comprehensive list of web video companies, as a resource, for lawyers to use. In the near future I may post reviews of each of these video production companies, but for right now, here’s a list- in no particular order. By the way, before deciding to call any of these companies, I strongly encourage you to read my article “9 Questions You Must Ask Before Choosing a Video Production Company.”
Bob Battle’s Testimonial of New York Attorney Gerry Oginski
If you don’t know Bob Battle, you should. Bob is a DUI attorney in Virginia who is an amazing lawyer and marketer of his legal services. He’s a solo practitioner, just like me.
I had a chance to talk to Bob after I presented a lecture to a great group of attorneys at MILOfest (Macs in Law Office) seminar in Orlando, Florida last weekend. I was talking about why creating video for lawyers is so important to market their law practice.
Bob was kind enough to express his thoughts about me and my presentation in this short video, which in reality is a wonderful testimonial by Bob. Thank you Bob, for taking the time to tell us what you thought about my presentation.
Lawyers: 9 Questions You Must Ask When Choosing a Video Company
9 MUST ASK QUESTIONS
1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next month and do another series of videos, how much will you charge me?
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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