seo

3 Ways to Improve Your Website’s SEO Using Video

 Video SEO For Law Firms

3 Ways to Improve Your Website’s SEO Through Video

Guest Post by George Murphy of The Search Ninjas

video SEO for law firms

There are many advantages to filming video for your law firm website, with most of the ones that come to mind being conversion-related. Sure, your website’s users being able to see an HD-quality, informative video of you talking about a topic that is important to them is going to make more of an impression than text and images, but there are also many SEO advantages to filming videos that aren’t always mentioned. I’m not talking about your Youtube videos coming up in the Google or Youtube search results because the video’s titles and descriptions are optimized (which is basically video SEO 101), I’m talking about some behind-the-scenes aspects and ideas related to your videos that can use to improve your website’s visibility on search engines that you might not have thought about before.

Here are 3 tips that you can use to use videos to improve your law firm SEO:

Videos for Google+ Local SEO

A lot of SEO’ers will spend the majority of their time figuring out which video sites will allow them to include… Continue reading

Lawyer Video Marketing: Why Go To a Video Company That Cannot Optimize Your Attorney Videos?

Your goal when creating great educational attorney videos is to get your consumers interested in what you have to say in order to compel them to pick up the phone to call you and ask for more information. That is your goal. Without optimizing your videos properly, you will never achieve that goal. Continue reading

Are You Invisible to the 2nd Largest Search Engine in the World?

Once you begin to recognize how YouTube and Google are interconnected and that failing to put up great educational video to market yourself and your law firm makes you 100% visible to the second largest search engine in the world, you begin to immediately see the need to create video. Continue reading

Attorney Video: Why Do You Need to Continue Creating Great Educational Video to Market Your Law Firm?

As the Chairman of the Lawyers Video Marketing Alliance, and as the Founder of the Lawyers Video Studio, I feel we have a greater purpose to help each other and to educate our consumers with great attorney video content. By teaching and educating lawyers about the importance of creating attorney video, we all become winners. Our clients, our consumers, our colleagues and the general public all win from this abundance mindset. Continue reading

How Does YouTube Actually Rank Your Attorney Videos?

The bottom line is that if you consistently put out great educational content for your consumers and ideal clients on a regular frequent basis, and utilize all the tools that YouTube allows you, you'll be well on your way to having your videos show up consistently when people search for your content and information. Continue reading

Why Would You Want an Interactive Transcript on YouTube?

If you have ever seen a movie with subtitles that move as the actor speaks, that would be an interactive transcript. It allows a viewer to follow what is being said, as it is being said in real-time. It allows the viewer to turn on their closed captions setting and watch what is being said as the person on the screen is saying it. Continue reading

Fireside Chat With Lawyers' Video Studio Founder Gerry Oginski

In this video I give a "State of Affairs" commentary about online attorney marketing from 2009. In the next series of Fireside chats you'll see more commentary about how attorneys need to engage their viewers more and leave behind the old ways of 'marketing' themselves with traditional forms of advertising. Continue reading

Fireside Chat With Lawyers’ Video Studio Founder Gerry Oginski

In this video I give a "State of Affairs" commentary about online attorney marketing from 2009. In the next series of Fireside chats you'll see more commentary about how attorneys need to engage their viewers more and leave behind the old ways of 'marketing' themselves with traditional forms of advertising. Continue reading

Video Pay-Per-Click

You can do it for Google search. You can also do it for video as well. The question is: Should you? Lawyers who use pay-per-click are literally paying rent to be on the right-side of Google search results, or at the top of the page with the yellow background. Many of these firms are nowhere to be found in the organic search results. What does that mean? If you stop paying rent, nobody will find your website. Continue reading

How Really Smart Lawyers are Using Video on the Web (to Get More Cases)

Want to jump onto video but don't know where to start? You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You'll learn tons of useful information about why video is so important to market your practice and why it's the future of the internet. Continue reading

Testimonials

avatarGerry, it was great to meet you and I am proud to say I have got my first video up on the web! Your online course is excellent. Take care.

David Brannen
Resolute Legal