secrets of lawyer video marketing

How Much Do You Charge for an Initial Consultation?

I was reading with much amusement a number of blog posts about how much attorneys should charge for their time. I've seen arguments for years about why attorneys should and should not have flat rate billing. Likewise, I've seen attorneys argue that lawyers are not charging enough and why they're charging too much. Continue reading

Lawyers: How Long Should Your YouTube Video Be?

How much information are you providing? Is it interesting? Is it compelling? Is it something that will get a viewer to stick around and watch? If you are boring, monotone and uninteresting, it doesn't matter how short or long your video is, people will not stick around to watch. Continue reading

Are Your Videos Too Slick?

Are they over-produced? Are they heavy on the graphics? Do they have sappy tear-jerking music playing in the background? Are they all about style and how good you look? Continue reading

A Look Back at Lawyer Marketing

We know the WayBack machine can point to websites and how they looked years ago. In today's post I want to review attorney marketing methods and look at how far we've come. 1973 was the groundbreaking year for lawyers. The Supreme Court decision in Bates allowed lawyers to advertise. That was the birth of TV, radio and Yellow Pages advertising for attorneys. Continue reading

Guy Promotes His Video Company in a Reply to My Blog Post

Actually, it wasn't so much of a conversation, rather an exchange of postings on a social network. Here's how this came about. I posted a link about my new online video tutorial program and how lawyers who are looking to create video on their own should take a look. This guy, who I never met before, posted a link in response saying that people who are looking for an alternative should look here. Okay, I was curious. I clicked on the link. Continue reading

What Do An Attorney, An Accountant and a Doctor All Have In Common?

The answer is marketing. Some will market their professional business by word of mouth. Referrals are the best source of business. Some will use TV, radio or newspaper ads. Others will get involved in community events and network through charitable organizations. Continue reading

Fairfax Video Studio Gets You Comfortable On Camera in the Studio

In this video, one of the Fairfax video studio attorney clients is seen expressing how much fun he has when he goes into the professional green screen studio in Fairfax, Virginia. Continue reading

Lawyer Video Spam Update…4,711 Videos and Counting

Just to update you on this lawyer who has one single video. In case you didn't see my recent blog post about this, a personal injury attorney created a 25 second video. It was nothing special. Basically, it was a commercial-style video that said "Come to me because I handle these types of cases and I've been doing it for X number of years." That's it. Continue reading

It’s Finally Here! We’re Live. New Online Video Tutorial Program is Ready For You!

You have been trying to create video to market your law firm. You thought it was as simple as buying a Flip camera, pressing the red record button and immediately uploading to YouTube. You quickly learned that method doesn't create the type of video you need to build trust with your online viewers. Continue reading

Lawyers: Want a Free Video Critique?

One of the services I have for you is a FREE video critique. You may know that as a featured colunmist at I wrote a regular column called YouLaw (It's now called Smalllaw). In that column I critiqued attorney videos and discussed the good, the bad and the ugly. Continue reading


We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law