secrets of lawyer video marketing

“What Kind of RESULTS Can You Generate From Your Attorney Marketing Videos?”

First, I explained that the ONLY REASON to create a video marketing message is to convert an online viewer into a caller. There is NO OTHER REASON in my opinion to create great educational attorney video. Not everyone on the panel agreed with me. Continue reading

Are you ready to take your attorney marketing to the next level?

The only goal of creating attorney video is to get a viewer to convert to a caller. That’s it. You want them to find your headline compelling. You want them to watch the full video. You want them to take action and pick up the phone. Continue reading

How Much Engagement Do You Have With Your YouTube Viewers?

Get them to leave comments on the video. Get them to interact with you. Get them to subscribe to your channel. If you have no interactions, the search engines will quickly realize that you are not using YouTube as a social network, but rather as a place to store and host your videos. Continue reading

How I Gained Back 300 GB of Hard Drive Memory With the Click of a Button

Once I identified all of the autosave video files as well as the rendered files, I highlighted them all in one click and deleted them forever from my external hard drive. Within seconds I gained back 300 GB of hard drive space. This was very welcome. Continue reading

FindLaw Video: Why I Don’t Need to Compete with FindLaw

We use every possible way to optimize your video content including creating accurate word-for-word transcripts, creating headlines, descriptions, keywords and tags. We create individual blog posts for every video and spotlight annotations for every video. Continue reading

The Lawyers Video Studio Challenge & Results

It’s exciting in the sense that a few really smart lawyers have taken massive action to set themselves apart from all other competitors. Continue reading

How Many YouTube Subscribers Do You Have on Your Attorney Video Channel?

The number of subscribers you have on your YouTube video channel is just one metric that YouTube uses when evaluating the authority, relevancy and importance of the content you put online. If you have no subscribers to your channel, you might want to rethink the type of content you're putting online. Continue reading

Attorney Videos: Why Would You Want a Video Marketing Company Run By an Attorney to Create Your Videos Instead of a Plain Video Production Company?

To truly understand the difference between a regular video company and video marketing company you have to ask whether: Your video producer knows who your ideal clients are. She knows what will compel a viewer to pick up the phone and call you instead of all your competitors She knows how to make you stand out from the crowd without having you talk about yourself. Continue reading

How Does YouTube Actually Rank Your Attorney Videos?

The bottom line is that if you consistently put out great educational content for your consumers and ideal clients on a regular frequent basis, and utilize all the tools that YouTube allows you, you'll be well on your way to having your videos show up consistently when people search for your content and information. Continue reading

Attorney Video: How Do You Keep a Viewer Watching Till the End?

If you falsely convince a viewer to watch your video with, let's say, a racy thumbnail image and they click on your video gaining the EXPECTATION that there's some racy footage waiting right after they hit the "Play" button Continue reading

Testimonials

Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law