There are some lawyers who still don’t get it. They still think the yellow pages is relevant today. There are other lawyers who don’t blink to pay $50,000 for TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services.
All of the traditional forms of attorney advertising are becoming less and less relevant today, especially since most people go online to get information; free information.
Today’s blog post is about VIDEO equipment. Notice the double entendre in the title?
Most people think that in order to create good looking video, you must have a “professional” video camera that costs over $5,000 and looks like it came from a video production studio. That type of thinking is so wrong, on so many different levels. But it’s a typical expectation.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:
3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,
2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up.
You missed my online webinar about the importance for attorneys to market themselves with online web video. That’s ok. You’re going to have another opportunity to listen in; once I get the mp3 recording, I’ll be posting that to The Lawyers’ Video Studio.
Here are my rules for attorneys who advertise and market themselves using video; they apply to every lawyer who creates attorney video and they’re mostly common sense, but because we’re attorneys, nothing is ever as it seems.
THE 10 COMMANDMENTS OF LAWYER VIDEO
1. Thou shall not disparage another lawyer in your video
2. Thou shall not puff yourself up
3. Thou shall not criticize another lawyer
WARNING: This list is not for the thin-skinned or faint-hearted lawyer.
1. You don’t know why you should.
2. Nobody would want to watch you anyway (except your family).
3. You’re lazy.
4. You like the # of calls you’re getting from the yellow pages.
5. You have no desire to market yourself on the internet.
6. It’s beneath you to talk about what you do on camera.
7. You don’t look good, and have a radio face.
8. You don’t sound good and would rather pay ‘talent’ to appear for you.
This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law.
Ever hear of Grant Griffiths? If you blog at all, you should know him. He’s the founder of BlogForProfit.com and he’s also known as the “BlawgFather” of blogging. He created an incredible 31 day (FREE) program called 31 Days To Kick Your Blog in the Butt. In this video you’ll learn the reasoning behind his 31 day program.
I had the chance to speak to Grant for a few minutes after I presented a lecture to a great group of lawyers at MILOfest (Macs in Law Office group). Grant was presenting a lecture about the importance of blogging, and my lecture was on the importance of attorneys creating video.
