Ramblings of an Attorney Video Marketer

Lawyers ask me all the time whether video is really useful. I'm tempted to tell them that the answer is “no.” However, I've always been straightforward and honest when explaining to lawyers how useful and important creating video is to market their legal practice. There are plenty of attorneys who are so busy practicing law that they never look up to realize that they actually need to work on their business instead of in the business in order to generate new clients and new cases. Many attorneys find marketing to be distasteful and best left to the rainmaker of the firm. All they want is to be the best lawyer they can be and get the best results for the client. That is a great ideal and is very commendable. However, if you look at your recent statistics showing you where you got your clients from over the last year you will undoubtedly recognize that the sources for your cases have changed, especially when compared to years past. Continue reading

Money is tight. You Have One Marketing Choice. What would you choose?

As an attorney, you have lots of marketing choices. Let's go through each one to determine which one has the best return on investment (ROI). * Yellow pages * TV * Radio * Classified ads * Display ads * Billboard * Online Yellow pages: This is the standard-bearer for lawyers for the last 35 + years. When was the last time you looked in the yellow pages to find a business or service? Do you even have the books anymore? The only people I know who still keep those paperweights are folks who do not have internet access. The reality is that this method of marketing has become less and less relevant with the proliferation of unlimited information online. Continue reading

Do You Really Need Video on Your Website?

No you don't. You don't need content either. Nor do you need blog posts or articles or FAQ's or useful information that your prospective clients need to know. Think about why you created a website. Was it because you heard that websites are all the rage and if you don't have a website to market yourself online you'd be considered a dinosaur? Peer pressure is a big motivator. If everyone you speak to is creating a website and you're not, you feel left out. You think they know something you don't. You worry that they're getting the jump on you and that you'll lose your marketing edge to your colleague/competitors. Continue reading

Lawyer Video Marketing: Do you live, eat and breathe video?

If you do, then you must be a videographer or a video marketer like myself. I wake from a good night’s sleep and the moment I’ve woken up I have ten new ideas about how I can use video to market my law practice. I wake up with new ideas about blog posts to help educate and inform my readers. Continue reading

Who Owns Your Video Content?

You think you own it, right? In theory, you do. However, when you attempt to host your videos in the video sharing sites you may be shocked to learn that they have total control over what is done with your videos. They control where those videos are placed on their website. They control what advertisements, if any, will overlay your video. They determine what quality your video will be played back at. They determine how much of your description will be shown to a viewer. They determine how many other similar videos will also appear next to yours while yours is being watched. Continue reading

Video Lawyer Marketing: Is Editing The Most Important Part?

Some might say yes. Others say “Phooey. I’ll just press record and then when I’m done, simply upload right to YouTube.” Besides content, editing is way up there in terms of importance and here’s why: 1. You’ve got to make your video direct and to the point. If you don’t edit out the garbage and excess verbiage, your viewer will be turned off. Continue reading

Video Marketing for Attorneys: Video is the Driving Force of Online Content

There are some lawyers who still don't get it. They still think the yellow pages is relevant today. There are other lawyers who don't blink to pay $50,000 for TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services. All of the traditional forms of attorney advertising are becoming less and less relevant today, especially since most people go online to get information; free information. Continue reading

Video Marketing for Lawyers-The ABC’s

PRODUCTION This is it. The video shoot. A team of people come in and take over your office. They're setting up lighting, setting up their video camera, plugging in electrical devices, setting up sound equipment and microphones. If they're really good, it will take them about 20-30 minutes to set up their equipment. It takes me 10-15 minutes when I do my video shoots. Then there is the calibration of lighting and sound checks to make sure everything works properly. You must do a white balance calibration in order for the camera to know what is really white. The camera then adjusts all other colors accordingly. If you do not set your white balance, I guarantee your video will come out dark and the results will be poor. Continue reading

Monday’s Attorney Video Shoot-Here’s How It Went

Attorney Steve Gacovino handles mass-tort, defective drug litigation and personal injury cases in New York. He and his partner Ed Lake strive to improve the lives of injured victims with their knowledge and experience. Both of these attorneys recognize that the traditional forms of attorney advertising fail to set one attorney apart from another and that it is increasingly difficult for a consumer to make an educated decision about which attorney to choose. Michael Serres and Michael Pyrros are two of the hardest-working, New York workers-compensation attorneys I know. They spend their days helping injured workers with their claims. Both Steve and Ed (Gacovino & Lake & Associates), and Michael and Michael (Pyrros & Serres) realize that the future of attorney marketing is with video. Continue reading

228,125 Video Views

That's the total number of views that my videos have received as of today, February 16, 2010. That's not a misprint. That's not my mother-in-law clicking on the same video 10,000 times either. Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Continue reading


I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA