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Video Marketing for Attorneys: Video is the Driving Force of Online Content

Gerry Oginski — Mon, 07 Jun 2010 10:00:40 +0000

There are some lawyers who still don’t get it. They still think the yellow pages is relevant today. There are other lawyers who don’t blink to pay $50,000 for a TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services.

All of the traditional forms of attorney advertising are becoming less and less relevant today, especially since most people go online to get information; free information.

Cisco, one of the biggest Internet companies in the world responsible for making the Internet work, predicts that within the next 3-4 years video will be the dominant source of information online. The statistics that they actually cite is that 91% of all content online by the year 2014 will be video-based. I’ve seen statistics and comments by people from Google, Yahoo and other leading Internet companies agree that the future of everything online is video-based.

Knowing this, the question is “What can you do with this information?” If you knew that the stock market would go up or down in a particular year you would have the ability to make sound investment choices (putting aside any issue of insider market trading). Here you have better information, coming from the top Internet companies in the world. All the articles, seminars and blog posts that these companies put out, all point to the direction of video being the dominant way in which people will receive information online in the coming years. Undoubtedly, there will be some people who still rely on text to get their message out. There’s nothing wrong with that.

However, if you are still in the stone ages and keep insisting that your static website is going to convert more viewers into callers compared to lawyers who have video on their website and the video sharing sites, you are sorely mistaken. Your goal, as an attorney who is looking for new clients, would be well advised to get onto video today and tomorrow and the next day.

Video helps you create a bond with your viewer, establishes trust and shows the online world that you are friendly and approachable. Remember, people do business with people. They don’t do business with faceless corporations. It’s okay if you don’t think video is for you, but please remember my words three or four years from now. You don’t want to kick yourself for not creating the best method of communication online, in the most cost-effective manner possible.

For more information about how you can get onto video in a simple, easy and fun way, I urge you to explore my total online video solution for attorneys here. To learn the mindset of the viewer and how to create compelling content I encourage you to join my video coaching group for lawyers here. It’s the perfect solution for attorneys who are creating video on their own as well as with a video production company.

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Video Marketing for Lawyers-The ABC’s

Gerry Oginski — Fri, 04 Jun 2010 10:00:34 +0000

SOUND CHECK
Have you ever just sat in your office and listened to the sounds? If you did, I bet you’d hear traffic, a siren, a horn, a hum from your computer, the cackle of secretaries laughing at some joke, your partners walking by your office talking loudly, your phone ringing, and on and on.

When you are deciding on a place in your office to shoot video, you must consider all of these elements and ways to eliminate or reduce these ambient sounds. Otherwise, your pristine looking video will have unwanted background noise. Yes, that noise can be minimized in the post-production phase with video editing software, but the better practice is to eliminate it while taping instead of later during editing.

LENGTH OF YOUR VIDEO

How long will your video clip be? The short answer is “Not too long.” The longer answer is “Not too short.”

You are not limited to thirty or sixty seconds of a quick commercial of you screaming at potential clients that they must come to you. With online video, you can use your time to explain to clients how you can help them. That’s the key. Again, if you’ve taken the time to watch some attorney videos, you will see that most videos do nothing to help explain anything to potential clients.

Most website companies will tell you they need to shoot a few hours of video in your office that could take most of the day. You think “Ok, that’s fine. I expect to get lots of usable video for all those hours, right?” No, you’re wrong. These same companies take your video and multiple re-do’s of the same topic and will edit them into maybe four or five video clips. “Four or five hours of video shooting, and all I get is four or five video clips?” Yes, that’s true. “But how long is each video clip?” “About 1-2 minutes each,” comes the suave reply.

“Wait a second…you’re telling me that after spending four, five or six hours shooting and re-shooting videos; spending an entire day disrupting my office schedule doing this video stuff, all I can expect to get is a total of eight to ten minutes of video??!!” Yes, that’s correct. “I don’t get it! I’m paying all this money, spending all this time, and this is the end result? That’s crazy!”

Yes, it is crazy. These same website companies tell you that potential clients have limited attention spans. This has some truth to it. They also tell you that in their “experience” viewers can absorb only one to two minutes of video. I disagree. I think one to two minutes of video are not very helpful and do not give you enough time to explain a particular legal concept or answer a particular question.

If you put your videos on video sharing sites like YouTube, Yahoo Video, Blip.tv, Metacafe, Mefeedia, etc. you don’t pay a dime to have these sites host your video. However, there is a drawback to only using these video sharing sites to “host” your videos: You lose control of that video. Ads will appear as an overlay on your videos that will entice viewers to click away, never to return to your video.

I firmly believe that your video clips should be anywhere from two to four minutes in length. I have found that if a viewer has found your video and has a pressing legal issue, they have no problem watching a few minutes of your video if you are answering a legal topic that applies to them. In fact, I have had people call me telling me that my videos were so helpful, educational and informative, that they spent hours and days watching all of my videos.

That’s impressive since I currently have over 250 educational videos online about medical malpractice, wrongful death and personal injury law in New York.

HOW DOES IT WORK?

To give you some insight into how I create my own videos, it takes me 15 minutes to set up my equipment, one to two hours to get one full hour of video tape, and 10-15 minutes to take down my equipment. From that one hour of video, I can usually obtain four to five usable video clips that average from two to three minutes in length.
Now we enter the post-production phase.

POST-PRODUCTION

What happens now that the video-shoot is over, and the video techs have left your office? The video tape has to be uploaded to a computer. If I’ve shot one hour of video, it takes a great deal of time to get the video onto the computer. Once it is physically on my computer, I must edit it using video editing software. This is very time consuming and labor intensive.

VIDEO EDITING

For a one hour video, it will take at least six hours (or more) to edit the video, add graphics, background music and convert the video file to a file that is internet-compatible, compressed and ready to be uploaded to your website and the video sharing sites. This is by far, the most time consuming part of making the actual video.

Once your video clips have been edited and are now “ready for upload” they must be optimized for the video search engines, and the regular search engines. The videos are useless if they’re not recognized by the search engines and indexed by sites like YouTube and Google.

The editing is the “behind-the-scenes” work that makes your video come alive. Most attorneys just want to see the final product, and that’s ok. However, when a video editor spends 8 hours to edit your videos, you will begin to understand why website companies charge so much money.

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 300 educational videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote take a look at his New York medical malpractice video blog.
Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started creating video to market your legal services, Gerry now offers a “Done-for-you” service where he does everything, except show up on camera, where you don’t have to learn anything technical. Take a look at Gerry’s Total Online Video Solution for Attorneys.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Monday’s Attorney Video Shoot-Here’s How It Went

Gerry Oginski — Fri, 23 Apr 2010 10:00:37 +0000

Attorney Steve Gacovino handles mass-tort, defective drug litigation and personal injury cases in New York. He and his partner Ed Lake strive to improve the lives of injured victims with their knowledge and experience. Both of these attorneys recognize that the traditional forms of attorney advertising fail to set one attorney apart from another and that it is increasingly difficult for a consumer to make an educated decision about which attorney to choose.

Michael Serres and Michael Pyrros are two of the hardest-working, New York workers-compensation attorneys I know. They spend their days helping injured workers with their claims.

Both Steve and Ed (Gacovino & Lake & Associates), and Michael and Michael (Pyrros & Serres) realize that the future of attorney marketing is with video. Video allows you to establish a bond, create trust and distinguish yourself from every other lawyer out there. These attorneys are clearly ahead of the curve and will benefit greatly from creating video now instead of two years from now when most attorneys will wake up and realize they are so far behind the eight ball.

I’m pleased to say that both of these fine law firms have joined my total online video solution for lawyers. In preparation for today’s video shoot, I met with Steve last week for a mastermind strategy session that mapped out the content that he would be talking about during his video shoot. I met with Michael Pyrros and Michael Serres two weeks earlier for a mastermind planning session.

During this meeting, we established a blueprint for the type of content they would be discussing in the future when they creates his own video. They will be creating their own video with the equipment that we purchased for them. This is the same video equipment that we professionally shot their videos with today, and taught him them to use. I can’t wait to show you their new video channels that will showcase all of the new videos on their websites.

What was so cool was that Steve is a natural on camera. Michael Pyrros and Michael Serres each had something specific and important to talk about, since they were literally talking to their ideal clients in their videos.

As my production team repeatedly tells me, any video producer or videographer can simply press the record button to record your video. However, it takes an experienced video producer who’s also an experienced trial attorney to know what content will compel a viewer to (1) click on your video and (2) watch the video in its entirety.

Keep an eye out for Gacovino & Lake’s videos, and Pyrros & Serres’ videos over the next few weeks; you’ll see them here in the Lawyer’s Video Studio as well as on YouTube and other video sharing sites.

To learn how you can create attorney video without having to learn anything technical, at an affordable price, click here to read about Gerry’s Total Online Video Solution for Attorneys.

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228,125 Video Views

Gerry Oginski — Thu, 11 Mar 2010 11:00:32 +0000

Video Marketing for Lawyers

That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.

Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Would you have more clients?

228,125 views is outstanding. And guess what? I didn’t pay a single penny for those views.

You might be asking yourself” what do you mean you didn’t pay a single penny?”

Well, I didn’t use pay-per-click to get people to watch my videos. I didn’t create an advertising campaign to get people to watch my videos. They watch my videos because of the magic of social media. Have any of my videos gone “viral?” I wouldn’t consider a video with 38,000 views to have gone viral, but it’s a pretty darn good start.

Naturally, I had to spend time to create and produce my videos and get them online. However, once those videos are online they take off on their own.

Importantly, I want to ask you whether you want to dominate the online video world? If you want to become not only the logical choice when a viewer searches for you online, but the only choice, then you need to learn how to create attorney video and to join my new coaching program.

Thanks for reading my blog. Have a great day!

Gerry

__________________________

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University

Solopracticeuniversity.com

____________________

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Why Would Any Attorney Pay To Promote Their Video?

Gerry Oginski — Sun, 07 Mar 2010 11:00:48 +0000

When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.

Anytime I see a video being ‘promoted’ it tells me:

The attorney is PAYING to be seen,
The video is not search optimized to be seen organically on its’ own,
It’s like paying rent; if you stop paying, you get evicted and nobody will ever see or watch your video.

I will tell you that if you want to pay to be seen, it’s a great way to get your video onto an important part of the page when someone does a search. However, if you’re like me, I always ignore the paid and promoted videos since I know they can’t and don’t get into the organic search rankings. I always focus on the organic results on the main page.

Any attorney who wants to learn how to optimize their videos so they don’t have to pay to be seen needs to join my new coaching program in the Lawyers’ Video Studio. You’ll learn how to optimize your videos so they are found, indexed and importantly, watched. You’ll learn how to convert viewers to callers. Isn’t that why you created a video in the first place? That’s your entire goal.

If you create a video so that you have to pay money to be seen, either you have an endless budget or you like seeing yourself in the ‘promoted’, yellow-highlighted portion of the search results. Personally, I like to have my videos come up in the organic search results and spend my marketing dollars in better ways. But hey, to each their own. What do I know?

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Attorneys – Talk is Cheap, Good Video Production Isn’t

Gerry Oginski — Sat, 13 Feb 2010 11:00:12 +0000

Video production for lawyers cost either time or money. Often, it costs both.

Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.

If you want to get more clients, work less and earn more, you need to learn why creating video is so important for lawyers online. Viewers watching your video begin to trust you because they see you; hear you and realize that you have useful information to offer them to help solve their legal problems.

Creating good video is a multi-step process. Unless you have a lot of time, energy and desire to learn everything about cameras, audio and lighting, you’re so much better off having a really good video production company do everything for you.

Although there are many good video companies who can produce a quality product, there are not many who know what exact content your viewers need and want.

You don’t want a producer to tell you to talk about your credentials; to talk about how great you are or to explain how being a straight “A” student in law school is so important. Guess what? None of those things matter to a viewer looking for an attorney online.

Regardless of which video company you choose, ask them this question:
“Who is my ideal client?”
If they cannot answer your question, I would strongly suggest looking elsewhere for a video producer who understands what you do and how to get your message across that will convert a viewer into a caller. (The answer has nothing to do with selling your services either).

Here are the many steps needed to create quality attorney video:

Pre-production: Determine what to talk about; how long the video will be; how many video clips you’ll create.
Video shoot: Show up; dress up; start talking.
If you’re doing it yourself, you need to set up your equipment; set up your camera; adjust the white balance; attach your wireless microphone; test your audio; set up your lights; test your video frame; make sure there’s no ambient noise.
When done with your video shoot you must dismantle all of your camera equipment.
You must then upload the video from the camera to your computer. Depending upon whether your camera uses a MiniDV tape or a hard disk drive, the time to upload can take anywhere from one to two hours.
You must have massive amounts of hard drive space on your computer since video files are huge.
Once uploaded, you must now start to edit your video. Here’s a rule of thumb: For a 2-3 minute final edited video, it can easily take you 1-2 hours to complete.
Editing includes cutting excess verbiage; color correction; adding graphics; adding an intro and an exit; adding music; tweaking the sound; adding transitions between scenes.
Once you’ve completed your editing, you must now “render” the video. This means your video editing software processes your final product into a usable format.
Then, after it’s been rendered, you must now use a different software program to compress your video, while still maintaining crystal-clear video. Understanding the video compression settings are crucial to obtaining great quality video.
After you’re done compressing your video, you’re still not done. You now have to upload it to many different video sharing sites. Various free and paid services are available to do this. Do not do it individually to each sharing site.
When you upload, you must search optimize your content describing your video. This is what the search engines use to index and categorize your video. If you screw this step up, your videos will never be found or watched.
Once you’ve uploaded your video to YouTube, Vimeo, Yahoo and other video sharing sites, you must now blog about each video. Then you must tell your friends on Facebook about it. Then you must Tweet about it.
You’re still not done. Then you must start the process all over again with your next video.

Are you still interested in doing it all yourself? I did, and I love doing it. However, the majority of lawyers have no interest in doing it themselves. Instead, they want a company to do it all for them. Now you know why creating video can be expensive. Your goal when choosing the right company is not to look only at the price, but to see what total value you get for your dollars and what experience your video producer has that will benefit you when you create your lawyer video.

______________________

VIDEO TESTIMONIAL

Mary Cary, founder of Video Blog Marketing in San Francisco, California had this to say about me and The Lawyers’ Video Studio:

“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:

3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,

2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up,

and the #1 Reason Video Blog Marketing is a huge Fan of Gerry Oginski:

1. He sends inspiring and fun emails keeping us informed that bring a splash of joy to our day. Thank you Gerry from Me, Mary Cary at Video Blog Marketing in San Francisco!

Keep up the great work Gerry!”

Mary Cary
VideoBlogMarketing.com | (415) 690.7112
Website / Blog Design | Internet Marketing | Video Production
______________________

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Are You Being Judged by the Size of Your Equipment?

Gerry Oginski — Mon, 01 Feb 2010 11:00:51 +0000

Today’s blog post is about VIDEO equipment. Notice the double entendre in the title?

Most people think that in order to create good looking video, you must have a “professional” video camera that costs over $5,000 and looks like it came from a video production studio. That type of thinking is so wrong, on so many different levels. But it’s a typical expectation.

If you show up for a video shoot with little more than a rinky-dink handheld camcorder, people look at you like you’re an amateur. Guess what? They’re wrong.

Professional cameras cost anywhere from $2,500 up to $10,000. They weigh anywhere from 3 lbs to 10 lbs, which is really heavy when shooting without a tripod. B&H Photo in NYC has a great selection if you’re interested. They’ve also just built a neat little interview studio that showcases all of their pro cameras and equipment.

By contrast, most good consumer-level video cameras cameras cost anywhere from $500-$1,300, can be carried in the palm of your hand and typically weigh less than a pound.

So, does the minimal size of your equipment mean your quality suffers? The answer is no.

I use a top-of-the-line consumer-level camera made by Canon; the Vixia HF S10. It weighs nothing. My seven year old loves to play with it, thinking it’s so small and easy to use.

I used to own a professional grade Sony video camera that weighed a ton. It was a great standard digital (SD), miniDV camera and built like a rock. But I got tired of lugging it around. (It’s the camera at the top right of this page).

My Canon not only is tapeless and weighs next-to-nothing, but the quality of the HD video far surpasses what I used to own for a fraction of the price. Don’t worry about size. Instead, concern yourself with the quality.

Thanks for reading my blog and have a great day!

______________

“Gerry single handedly has changed the way attorneys are viewed by their website visitors. You see, Gerry “gets it.” He decided that instead of using online videos on his website to pitch his firms’ expertise and how he can handle your case, he decided it was better to educate his website visitors about the questions they have, prior to calling an attorney.”

Mike Acosta is a video production expert with www.HBProductionGroup.com.

______________________
ABOUT GERRY

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 250 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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How $10 Ruined a Business Relationship

Gerry Oginski — Sat, 23 Jan 2010 11:00:50 +0000

Seiko Analog/Digital Chronograph

My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.

Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.

In 10 minutes I returned. The owner told me they replaced the battery and that it would cost $20. That was a shock. In fact, it was way overpriced for a battery. I told the owner that to get a battery change cost at most $10.

Then, the owner told me that “By the way, you can’t wear this in water now.”

“What?” I asked incredulously.

“Yes, we don’t have the machine to make your watch waterproof. Therefore, you should not wear it in water,” came the reply.

I responded, “Do you know that this is a diving watch? You can wear this to a depth of 100 meters? I wear this watch when I swim. I bought this watch so I could wear it in the water, and now you’re telling me I can’t wear it in the water because you put in a new battery but don’t have a machine to make it waterproof? How can you replace a battery in a diving watch and then tell the customer they can’t wear the watch in water?”

I said that had I known they didn’t have this equipment, I never would have given my watch to them for a new battery. Besides, the cost to put in a new battery and seal the watch properly costs only $20 in Manhattan in the jewelery district. The owner didn’t believe me that it cost only $20.

“It’s true,” I said. I always bring my watches into the city to get this done. I didn’t this time, since I wasn’t planning to be in the city for another week.

The owner finally said, “We can bring it into the city to seal it, but it will cost us money to do that. We’ll work something out with you when we get it back.”

“Fine,” I replied. I needed the watch properly sealed and wanted to wear it.

A week later the watch was ready and the owner told me it cost him $20 to get it sealed. “That’s ridiculous,” I said. $20 for the battery and $20 for the sealing? No way.

“Would you agree to split the cost for sealing the watch; only $10,” the owner implored.

I seethingly took out my $10 bill, handed over the currency, took my watch and walked out the door, never to return again.

They didn’t even set the time for me; presumably because they didn’t know how to set both the analog and digital portions of the watch.

So what does this $10 story have to do with your legal practice and creating video? I’m glad you asked.

You charge fees. Either you have a flat fee, hourly fee or contingency fee. Create a video that clearly sets out the basis for your fee and how you calculate it. Doing so will educate a viewer about what you charge so there will never be any misunderstandings about your expectations and your client’s requirement to pay.

Thanks for taking the time to read my blog!

___________________

“Video blogging is something we all should be doing, yours truly included. If I had to name one of the top experts in using video on a blog, Gerry Oginski would be my go-to guy. In fact Gerry is a great example of how a professional service provider can use video to get their message out and how it can be used to provide information to their audience. I just wish I could get Gerry to be a regular contributor to Blog For Profit.”

Grant Griffiths

Founder, BlogForProfit.com and HeadwayThemes.com

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Free Attorney Video Marketing Webinar

Gerry Oginski — Mon, 14 Dec 2009 14:57:41 +0000

Webinar: It’s Easier Than you Think: How to Rocket Power Your Marketing with Online Videos

Learn how to create videos for your website – it’s not as difficult or expensive as you might think, and has a large ROI.

Putting videos on your law firm websites can result in dramatic traffic increases for your firm website.

This webinar is sponsored by Rocket Matter and is free to attend. Plus, we’ll be raffling off a gift certificate to Best Buy as well as a new, Rocket Matter branded Snuggie for Dogs!.

Date: Thursday, December 17th, 2009
Time: 12PM – 1PM EST

Space is limited! Click here to reserve your Webinar seat.

Description:
Rocket Matter is proud to host a free webinar on How to Rocket Power Your Marketing with Online Videos, hosted by Gerry Oginski.

Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry’s 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos.

Your host will be New York Attorney Gerry Oginski:

Gerry Oginski is a New York Medical Malpractice & Personal Injury trial lawyer for over 21 years. He is a solo practitioner who has lectured on medical malpractice and is the Founder of The Lawyers’ Video Studio; a place where Gerry helps other lawyers get onto video and offers free advice, tips and information about how important video is to lawyers to market their legal practice.

Gerry is a recognized expert on creating video for lawyers, having lectured and written articles on video that have appeared in the ABA Journal, TRIAL magazine, ABA Small Business Marketing Section, Rainmaker Institute, Larry Bodine’s Law Marketing Portal, Ben Stevens‘ The Mac Lawyer, Law.com where he wrote an entire series of articles on the use of video, The Nassau Lawyer, among many others.

He is a faculty member at Solo Practice University where he teaches a class on Creating Video for Lawyers. He is also the author of a soon-to-be published book “Video For Lawyers.” Gerry also runs a popular group on Facebook-The Lawyers’ Video Studio.

Please join us by clicking here!

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