When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.
Anytime I see a video being ‘promoted’ it tells me:
Video production for lawyers cost either time or money. Often, it costs both.
Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.
Today’s blog post is about VIDEO equipment. Notice the double entendre in the title?
Most people think that in order to create good looking video, you must have a “professional” video camera that costs over $5,000 and looks like it came from a video production studio. That type of thinking is so wrong, on so many different levels. But it’s a typical expectation.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry’s 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos.
Your host will be New York Attorney Gerry Oginski
