I’m sitting in synagogue on Yom Kippur, the holiest day of the Jewish year, when my Rabbi starts talking about the quickest way to get noticed in New York City. He says that walking down the street with a three foot long shofar (an ancient Rams horn used to make a bone-rattling warning sound), will get you noticed. However, he added that people on the street will stop for a moment and then continue on their way, since the novelty of seeing a large Rams horn will not keep their attention very long. He then asked whether he’d get more attention blowing the shofar in Grand Central Station concourse. “Yes, but probably everyone would think he was a freak.”

What does this have to do with creating video for attorneys?