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USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS

Gerry Oginski — Sun, 23 May 2010 10:00:23 +0000

In this month’s ABA Law Practice journal magazine, the featured article is written by yours truly.
The theme of this month’s magazine is SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME. Take a look and tell me what you think about the article.

Click here to read the article.

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Lawyers Video Studio-Online Newsletter May 2010

Gerry Oginski — Thu, 20 May 2010 10:00:08 +0000

Lawyers Video Studio Newsletter-May 2010

http://lawyersvideostudio.com
Learn how really smart attorneys are using video to market themselves today. Read about two law firms who use their custom video channels to showcase and highlight their educational video messages.

Read about Frank Kern’s dumbest mistake ever. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.

Learn what two videos got Gerry Oginski a call from the Wall Street Journal and multiple wrongful death cases.

For more information, I encourage you to explore my blog, The Lawyers Video Studio. If you’re interested in getting onto video today I urge you to call me at 516-487-8207 or by email: Gerry@lawyersvideostudio.com. I look forward to speaking with you.

Click below to read the newsletter.

Lawyers Video Studio Newsletter-May 2010

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Lawyers: Learn From Frank Kern’s Dumbest Mistake Ever

Gerry Oginski — Fri, 14 May 2010 10:00:26 +0000

Frank Kern, in case you didn’t know, is the biggest online information marketer anywhere. Truly. Anywhere.

He’s the man responsible for many multi-million dollar online product launches. Many of his own included. He’s the one that most other online marketers follow. He clearly sets the standard for everyone else to follow. “Why the headline, and what does this have to do with attorneys creating video?” I’m glad you asked. I’m on Frank’s email list (along with at least 400,000 other people) and I received an email from him the other day about his decision to start creating video. I’m going to post his email here because his comments speak directly to attorneys who are interested in creating their own video.

THE DUMBEST THING I EVER DID

“Actually, I’ve done so many dumb things that

I’ve lost count …but this move is definitely up
there at the top of the dumb-o-meter.

Here’s what happened:

A few years ago, I realized that making videos
and posting them online was profitable. (DUH!)

So I did the ol’ “screencam shuffle” for a while
and made a bunch of screencams, put ‘em online,
and sold a bunch of stuff.

THEN, I figured, “Hey – maybe I’ll try to make some
videos that actually show me talking and stuff
…just like TV!”

Now, at this point – I had enough money to go out
and buy a bunch of video equipment.

So I bought a fancy new Mac for like $4,000.

Then I spend around a grand on a camera.

Then I got video editing software.

Then I bought lights.

Then I bought a tripod.

Then I realized I had no idea what the hell

I was doing …so I bought a few hundred

dollars of “How To Make Videos” books.

Then I bought tutorials to show me how to

use the editing software (Final Cut Pro. Might

as well be brain surgery.)

And then …FINALLY …I made my first “live action”

video.

IT TOTALLY SUCKED.

…And it made ZERO dollars.

So …I tried another one.

I spent about a week making a three minute

video.

I did it wrong and only one out of ever nine zillion

viewers could watch it.

Once again, profit = ZERO.

And then it hit me: I AM A SALESMAN.

I am NOT a video guy.

In fact, I have no business trying to shoot videos.

Might as well be asking a mechanic to perform

dental surgery. You’d get the same results.

But I had a problem. See, I realized that the more

GOOD videos I put out there, the more money I’d

make.

…So I finally quit being a moron and I went and

got myself a video guy.

And that video guy allowed me to focus on SELLING

…while he did all the other stuff.

Listen, that one decision to LEVERAGE the expertise

of a more qualified individual has made me millions.

Literally.

See …here’s the deal.

We all pretty much have ONE “core” thing we’re

really good at in business.

For me, it’s sales. For you, it might be the same.

Or maybe it’s graphic design. Whatever.

The point is, nobody’s good at EVERYTHING.

So it’s only logical that you dedicate 100% of

YOUR efforts doing the stuff you’re good at

…and you let someone else do the stuff you’re

bad at.

In fact, that’s one of the biggest secrets of the world’s

wealthiest people.

I mean think about it. What kind of company would

…say …Microsoft …be if Bill Gates insisted on doing

everything himself?

Not much of one, you know?

Look – all of us, as Internet Marketers, are in this business

to create wealth for ourselves and our families, right?

And most of us are “one man shows” where we’re doing

EVERYTHING ourselves.

But that doesn’t make sense, does it?

If we want to be wealthy …and virtually ALL wealthy

people leverage the work of others …then shouldn’t

we do the same?

Hell yes!

So when I decided to try to become a video expert

and do it all myself, that was dumb.

In fact, it was one of my dumbest business moves

ever.

I spent WAY more in terms of time (and actual money)

trying to learn how to do it …and in the end, my videos

totally blew.

But when I got smart and found myself a good video guy

(took ONE day, by the way), my business changed forever.

SO HERE’S THE POINT:

You gotta leverage the expertise of other people if you

REALLY want to create wealth.

It’s almost physically impossible to do it all yourself

…and it’s not any fun.

In fact, trying to do everything yourself costs more

that just getting someone good to help you.”

Frank was building up to a product launch his good friend is doing about outsourcing.

How does this apply to you as a lawyer? Simple.

You went to law school to be a lawyer. You learned your area of law so you could help people solve their legal problems. You didn’t go into practicing law so you could become a videographer or a video editor or a social media expert. Leave that to SOMEONE ELSE. You should be concentrating on what you’re REALLY good at. Hire someone else to do the video work for you. That’s the point.

That’s why my Total Online Video Solution for Lawyers makes it easy, simple and fun to create educational messages to market you and your law firm. You concentrate on what you do best. Let me handle the video stuff for you, just like Frank Kern describes. It’s the best advice anywhere.

Thanks for reading today’s blog post!

Gerry

USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS In this month's ABA Law Practice journal magazine, the featured...
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I Just Watched The Coolest Video

Gerry Oginski — Mon, 29 Mar 2010 10:00:28 +0000

It was a video of the inside of my heart, and I’m very pleased to tell you that it was still inside my body when I was watching it!

I went for an echocardiogram this morning, which is a test that uses high frequency sound waves to image the heart. What I saw was nothing less than amazing. I watched my mitral valve move as blood was pumping through the different chambers of my heart. There is also a setting called color Doppler flow which analyzes the blood flow through the heart. You can actually see on the computer screen in real time what blood flow through your heart looks like. Watching the different parts of my heart beat on the monitor was absolutely fascinating.

However, don’t expect to find this video on YouTube anytime soon. You might ask “What does this have to do with creating attorney video?” If you’re a longtime follower of my blog posts you’ll know that it has everything to do with creating attorney video.

What made this video so compelling to watch? The fact that it was in real time. The fact that it was of something I never would have ordinarily been able to visualize without very expensive high-tech equipment that I clearly was not qualified to operate or interpret. The fact that I got an inside look at the inner workings of my body, beyond the standard EKG or x-ray was simply incredible. So how can you translate that into creating content for your attorney video?

Think about my comments above and what a viewer looks for when searching for an attorney online. What would make them have that “Aha” moment and say “Wow!” that was amazing. “How do I get more of that information?”

You have to be creative when deciding what content to put online. I can’t spoon feed you your content unless you sign up for my coaching program or sign up for my total online video solution where we create video for you.

I am still amazed at what I saw this morning on this video and I can’t wait to start creating new video content in the next few weeks that will incorporate today’s observations. If you have thoughts about how you can use this technique to create content, leave me a message in the comments section below; I’d love to hear it.

Thanks for taking the time to read my blog post!

Gerry

__________________

“Gerry’s advice regarding Attorney Video Marketing is spot on. You cannot afford not to listen to him. As a pioneer, he has blazed the trail for us all.

Our firm would not trust outsourcing our legal marketing to just anyone. It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California
www.ledgerlaw.com

800.300.0001

___________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Don’t Miss This Attorney Video Webinar!

Gerry Oginski — Thu, 04 Mar 2010 04:36:32 +0000

Hi Everyone,

If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time). How Do I Register? Click here: http://bit.ly/9TbMwP

Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining how you can make more money with video. No gimmicks, no magic, only facts.

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

You’ll learn why online video increases the number of callers to your office. Learn how creating video will improve your income.

This webinar is not for lazy attorneys. It’s for lawyers who understand how important it is to create an educational message in order to start a conversation with an online viewer. Remember, viewers want information, not your credentials.

Learn how to get viewers to raise their hand for more information.
Learn what makes viewers call you instead of your competitor.

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

WARNING: This webinar costs a whopping, big-time outlay of $30 to participate. It’s not like many other FREE webinars where the speaker has a hidden agenda. Here, my goal is to EDUCATE and INFORM you how video will improve your law practice and importantly, your life. That’s actually why I created The Lawyers’ Video Studio; to help lawyers get onto video.

Of course, being a video producer and the Founder of The Lawyers’ Video Studio, I’d be more than thrilled if you joined with me to create your videos. (Did you know that I’m the only online video producer who’s also a veteran medical malpractice trial lawyer? It’s true.)

Make no mistake: Creating video will be the best return on your marketing dollars this year. Come join me in this webinar to learn how to boost your income. I look forward to seeing you online!

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

_____________

Read what Legal Marketing Experts and other attorneys have to say about Gerry:

Legal Marketing expert & Virginia Personal Injury attorney Ben Glass says “Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.”

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com says “Gerry Oginski, is the recognized guru on creating effective videos for lawyers. Educational marketing through video is the future. Gerry is your teacher.”

“Gerry Oginski is the guru about internet video marketing for lawyers. His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible.”
Ross A. Jurewitz, Esq.
JUREWITZ LAW GROUP
http://www.jurewitz.com

Mark Merenda, CEO of SmartMarketingNow.com for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.”

“Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. That means his subjects relax and convey an authenticity that could never be achieved by reading from a script. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients.” Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Mike Acosta, Video Production Manager at www.HBProductionGroup.com says

“Gerry Oginski is the person many of us in the online video world consider solely responsible for the movement by law firms to use online videos on their websites. Gerry started doing this years ago when everybody thought it was too difficult, time consuming and required a huge investment. Gerry has single-handedly changed the way attorneys are viewed by their website visitors.

If I were a law firm looking to add online videos to my website, I would call Gerry Oginski and pay him to come conduct a seminar, about how to use online video as a law firm marketing tool. His expertise in the field is invaluable to any law firm looking to tap the greatest marketing tool ever to be used by law firms; online videos.”

Come join me for this webinar!

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

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Lawyer Video Marketing – Most Attorney Video Stinks

Gerry Oginski — Sun, 28 Feb 2010 11:00:48 +0000

Stand Out From The Crowd-Be Different!

It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.

Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.

What makes a video stink? Two different possibilities:

1. Poor video technique, and
2. Poor content.

The easiest one to fix is poor video technique. Anyone can learn how to create a technically great video. There are many video companies and video producers who know how to create a crystal-clear video that looks beautiful to watch. The bigger problem is fixing the content. Many attorneys still emulate the TV commercial format for attorney advertising. This is a huge mistake. Viewers don’t want 30 seconds of drivel and being screamed at. They want something different. They want to hear how you can help them solve their legal problem.

Most video producers are unfamiliar with the type of content that viewers truly want. Why is that? Because most video producers, in fact none except for one, is an experienced trial attorney who markets their own legal practice using video. If you already use a video producer that you are happy with, ask them what they think the five most frequently asked questions are when a new client comes in to your office and sits in front of you. If they can’t tell you what your frequently asked questions are, how can they help you create content that you need in order to establish yourself as the expert in your field of law using online video?

An experienced trial attorney who is also a seasoned video producer will have a clear understanding of what content your viewers want to learn about so that you can create educational and informative video that will make you not only a logical choice for them to call for more information, but the only choice.

As with everything in life, you have a choice when creating attorney video. You can create great video with excellent content or not. The way to create great video is with a video producer who has tremendous experience helping other lawyers create exceptional video content.

If you are creating video, this next tip will save you thousands of dollars of your hard-earned money. Pay attention.

Video Tip:

Stop talking about yourself. Listen to other attorney videos on YouTube and count the number of times they say “I” or “me” or “my firm.” The results will shock you. Once you realize that video is not about you, you’ll have that “aha” moment where you will feel enlightened and ready to start creating useful video. When you do that, your video will no longer stink, and will instead be a source of inspiration for your potential clients.

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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HOW TO DOMINATE THE ONLINE VIDEO WORLD

Gerry Oginski — Thu, 04 Feb 2010 11:00:58 +0000

I never thought I’d be talking about world domination, but it’s crucial to dominate in order to outshine and outperform your competition.

Answer this question: How are you different from your colleagues down the street that do the exact type of work that you do?

“I’m bigger.”
“I’m smaller and more personal.”
“I have more experience.”
“I do better legal work.”
“I return phone calls; they don’t.”
“I charge less than they do.”

Great, but those are all differences for a commodity; a legal service. You haven’t yet told me how YOU are different. The way to show you’re different is with video.

Not one video. Not two or three. But with five, ten, fifteen and more videos. Not 15 or 30 second videos that have no useful content. But with real content that your potential consumer wants and needs. Not legal advice, but general topics of importance.

You want someone to be able to say “I went online to find an attorney, and the only lawyer I kept seeing was you. You’re all over the internet with your videos.”

That’s dominating the online video world.

P.S. That’s exactly what one of my competitors said about me when they were doing some surveillance of who their competition was online.

Thanks for taking the time to read my blog!

__________________

“Gerry’s advice regarding Attorney Video Marketing is spot on. You cannot afford not to listen to him. As a pioneer, he has blazed the trail for us all.

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California

www.ledgerlaw.com 800.300.0001

______________________
ABOUT GERRY

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Don’t Tell Me How To Build a Clock, Just Tell Me What Time It Is

Gerry Oginski — Sat, 23 Jan 2010 11:00:08 +0000

Do you want to learn how to do the hundreds of necessary steps to create great quality video? Maybe you do.

I wanted to. I learned how. It was lots of fun. It took lots of time, but it was a huge learning curve.

Not everyone wants to build a clock; they just want to know what time it is. Not everyone wants to fix their own car; they just want the mechanic to tell them it’s fixed and to pay the bill. The same for a broken faucet or any project where you could do-it-yourself, or pay someone to do it for you.

Most attorneys only want to practice law. For them, marketing is nothing more than an annoyance they have to deal with in order to get more clients so they can do what they enjoy, which is practicing law. Those lawyers are the ideal clients who come to me and say “I want you to create the video for me. I want it all done for me. I don’t want to know about video editing, or compression, or how to color correct, or set my white balance. I just want to show up and start talking, and then you send me an email link where my video is so I can watch the final product.”

If you’re like the ideal attorney mentioned above, you’ve come to the right place. I developed the Lawyers’ Video Studio with exactly you in mind. I created the solution to your problem of having to learn to do it all yourself. What’s the solution?

Just show up and start talking. That’s it. We do the rest. Really. We do all of it. You don’t have to worry about any of it. Even when the video is ready, we tell the world about it. We blog about your new video. We tell all of our friends on Facebook and Twitter about your newest video.

Here’s a secret that all other video production companies won’t tell you…NONE of them offer this service. NONE, except us. How do I know? Because I’ve been to their websites and looked carefully at what they offer. I’ve called the video companies and spoken with their sales reps. I’ve spoken with the owners, and none of them are offering this.

Why not? Simple. It’s very time-consuming. It’s not directly related to creating video; therefore, they haven’t even thought to offer it.

Why do I offer it? Simple.

Creating the video is only the first step in getting someone to watch it. If you don’t tell the world about your newest video, your video will sit dormant and only your limited circle of friends and grandma will be watching your video. That will definitely not help you at all.

The second step is to use social media to tell the world about your incredible new video and how it helps your viewer solve their problem.

The bottom line: If you just want to know what time it is, give me a call; I have lots of clocks and watches here. If you want your video all done for you, call me to get you onto video today. I guarantee it’ll be a game-changer for you.

____________________

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.”

Ben Glass, Esq.,

BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

______________________

Gerry is a seasoned New York medical malpractice trial lawyer who has created over 240 informative videos to help consumers understand how lawsuits work in the State of New York. To see how Gerry has used video to promote his own law practice, take a look at his New York Medical Malpractice Video Blog .

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Grant Griffiths Talks About Lawyer Blogging

Gerry Oginski — Thu, 14 Jan 2010 11:00:21 +0000

http://lawyersvideostudio.com

I had a chance to talk to Grant Griffiths, also known in the legal world as the “Blawgfather” while I was explaining to lawyers the need to create attorney video, at a conference in Orlando, Florida.

In this quick video, Grant talks about the importance of blogging for attorneys. Take a look.

For more information about how video (and blogging) can improve your marketing message in your law practice, I encourage you to explore my website. If you have questions about creating lawyer video, then I urge you to pick up the phone and call me at 516-487-8207, or by email at Gerry@lawyersvideostudio.com. I welcome your call.

The Lawyers’ Video Studio
25 Great Neck Rd., Ste. 4
Great Neck, NY 11021
516-487-8207
Gerry@lawyersvideostudio.com

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Attorney Video Review: Truck Accident Reenactment Jumps the Shark

Gerry Oginski — Wed, 13 Jan 2010 11:00:33 +0000

How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office? That’s what you see in this truck accident reenactment by Gordon & Elias.

Contrived and overdone, this video tries to play on your emotions complete with a badly bruised child, a trip by the widow to the cemetery to lay a single flower on her husband’s tombstone, the widow at home overwhelmed by her bills, etc.

To read the full YouLaw review and watch the video at Technolawyer Blog, click here.

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