If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time).
Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining the importance of why you need to be on video to market yourself in today’s economy.
It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.
Your goal is to dominate the online video world.
Most attorneys only want to practice law. For them, marketing is nothing more than an annoyance they have to deal with in order to get more clients so they can do what they enjoy, which is practicing law. Those lawyers are the ideal clients who come to me and say “I want you to create the video for me. I want it all done for me. I don’t want to know about video editing, or compression, or how to color correct, or set my white balance. I just want to show up and start talking, and then you send me an email link where my video is so I can watch the final product.”
I had a chance to talk to Grant Griffiths, also known in the legal world as the “Blawgfather” while I was explaining to lawyers the need to create attorney video, at a conference in Orlando, Florida.
In this video, Grant talks about the importance of blogging for attorneys. Take a look.
How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office?
“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:
3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,
2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up.
Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
You missed my online webinar about the importance for attorneys to market themselves with online web video. That’s ok. You’re going to have another opportunity to listen in; once I get the mp3 recording, I’ll be posting that to The Lawyers’ Video Studio.
I just got word this weekend that my new book, which I co-wrote with Tom Foster, CEO of Fosterwebmarketing.com has just been released. You can see the cover in this blog post.
I don’t yet have the link to Amazon.com yet, or the direct link to purchase it here, but it will come very soon.
This book is the culmination of the latest information you need…
