In one corner is a well known personal injury law firm from Wisconsin. In the other corner is also a well known and respected personal injury law firm also from Wisconsin.
A few years ago, both law firms faced off against each other in a way that lawyers had never envisioned. Here's what happened.
Law firm #1 hired a company to start a Google Adwords campaign. It was an innovative campaign. Most lawyers simply try to use adwords to attract viewers to particular keywords like "accident," "lawyer," "attorney," "Wisconsin," and so on. Continue reading