In this month’s ABA Law Practice journal magazine, the featured article is written by yours truly.
The theme of this month’s magazine is SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME. Take a look and tell me what you think about the article.
A great place to learn about creating and improving video for lawyers.
Tag Archive: online
USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS
Lawyers Video Studio-Online Newsletter May 2010
Learn how really smart attorneys are using video to market themselves today. Read about two law firms who use their custom video channels to showcase and highlight their educational video messages.
Read about Frank Kern’s dumbest mistake ever. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.
Learn what two videos got Gerry Oginski a call from the Wall Street Journal and multiple wrongful death cases.
Lawyers: Learn From Frank Kern’s Dumbest Mistake Ever
Frank Kern, in case you didn’t know, is the biggest online information marketer anywhere. Truly. Anywhere.
He’s the man responsible for many multi-million dollar online product launches. Many of his own included. He’s the one that most other online marketers follow. He clearly sets the standard for everyone else to follow. “Why the headline, and what does this have to do with attorneys creating video?” I’m glad you asked. I’m on Frank’s email list (along with at least 400,000 other people) and I’m going to post it here so you see how important his comments are:
I Just Watched The Coolest Video
It was a video of the inside of my heart, and I’m very pleased to tell you that it was still inside my body when I was watching it!
I went for an echocardiogram this morning, which is a test that uses high frequency sound waves to image the heart. when I saw was nothing less than amazing. I watched my mitral valve move as blood was pumping through the different chambers of my heart.
Don’t Miss This Attorney Video Webinar!
If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time).
Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining the importance of why you need to be on video to market yourself in today’s economy.
Lawyer Video Marketing – Most Attorney Video Stinks
It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
HOW TO DOMINATE THE ONLINE VIDEO WORLD
Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.
Your goal is to dominate the online video world.
Don’t Tell Me How To Build a Clock, Just Tell Me What Time It Is
Most attorneys only want to practice law. For them, marketing is nothing more than an annoyance they have to deal with in order to get more clients so they can do what they enjoy, which is practicing law. Those lawyers are the ideal clients who come to me and say “I want you to create the video for me. I want it all done for me. I don’t want to know about video editing, or compression, or how to color correct, or set my white balance. I just want to show up and start talking, and then you send me an email link where my video is so I can watch the final product.”
Grant Griffiths Talks About Lawyer Blogging
I had a chance to talk to Grant Griffiths, also known in the legal world as the “Blawgfather” while I was explaining to lawyers the need to create attorney video, at a conference in Orlando, Florida.
In this video, Grant talks about the importance of blogging for attorneys. Take a look.
Attorney Video Review: Truck Accident Reenactment Jumps the Shark
How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office?
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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