PRODUCTION
This is it. The video shoot. A team of people come in and take over your office. They’re setting up lighting, setting up their video camera, plugging in electrical devices, setting up sound equipment and microphones. If they’re really good, it will take them about 20-30 minutes to set up their equipment. It takes me 10-15 minutes when I do my video shoots.
Then there is the calibration of lighting and sound checks to make sure everything works properly. You must do a white balance calibration in order for the camera to know what is really white. The camera then adjusts all other colors accordingly. If you do not set your white balance, I guarantee your video will come out dark and the results will be poor.
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In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.
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“What?!”
“What do you mean it doesn’t work? Isn’t that what you’ve been preaching about for the longest time?”
Yes I have. But I have a secret. A secret I do not want to share with my competitors. You see, the reality is…
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Give the information away for free in order to get a viewer to ask for more information. You are viewed as the wise man on the totem pole because you’re giving away information when nobody else is.
Does this work for attorneys who charge a fee for their initial consultations?
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Today’s blog post is about VIDEO equipment. Notice the double entendre in the title?
Most people think that in order to create good looking video, you must have a “professional” video camera that costs over $5,000 and looks like it came from a video production studio. That type of thinking is so wrong, on so many different levels. But it’s a typical expectation.
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Written on
January 29, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
The title is the same for each.
The background is the same for each and
They’re even looking at the same place off-camera.
YouTube shows they each have less than 20 views even though they were uploaded over seven months ago.
But there’s a bigger problem here.
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Written on
January 23, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
web video
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
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Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
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FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry’s 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos.
Your host will be New York Attorney Gerry Oginski
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