Yes, I wrote that correctly. Fifty.
Attorneys who sign up for the Platinum level of my Total Online Video Success program create 50 video clips in one day’s worth of video shooting.
You might think that each video clip would be maybe 30 seconds to one minute. If you thought that, you’d be 100% incorrect. Our video clips last 1 1/2 minutes to 3 minutes. When you consider how many videos you create…
Don’t think you can hold your video camera steady for more than 30 seconds. You can’t. If you don’t believe me, try it. Try a wide angle shot and hold for 60 seconds without moving. Then zoom in on something in the distance and try holding it rock-steady for 60 seconds. It won’t happen.
Try videotaping your kid’s school play without a tripod and all you’ll see is the camera bobbing up and down. Step up to the plate and get yourself a tripod.
What tripod to get?
In the “old days,” the answer would have been absolutely.
In the old days, you would have put your content onto an audio cassette, preferably Memorex or some other high quality audio tape. You might even have tried to put an audio message onto an eight-track tape. Going back even further, if you had the money, you could have tried to put your audio message on a 33 RPM record. Ahh…those were the good old days.
Well, the cassette tape along with the eight track tape have gone out the window. Film cameras have become antiques along with vinyl records. CDs and DVDs were the next hottest media to arrive. Everyone went from having a VHS VCR to having CD players. Then, DVDs came along with the much-hyped blue-ray. Standard definition video is so “old school” since now everything is high-definition video.
In today’s blog post I want to introduce you to my secret weapon when I create attorney video. There is no video production company in the country that has this top-secret attorney video success kit. You cannot buy it. You cannot create it. Nor will you find this kit anywhere else. The only way you would even get a hint of what is contained within this kit is if you are a member of my Total Online Video Success Program for Lawyers.
First, take their belts away from them. (A little lawyer humor here.) Really.
Strip away their marketing foundation and what do they have? People who are throwing money at different media in an attempt to be sexier, hotter and more provocative than the next lawyer. If you undress your biggest competitor’s strategy, you will see sheer flimsy efforts to copy what others have done.
I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)
If you’ve ever considered creating video to market your law firm, you’ve got to watch this video by Atlanta attorney Greg Stokes and hear what he has to say.
Click on the link to read the ad (pdf file). Think you’re different? Think you stand out from the crowd? Show me. I’m looking for an attorney who uses online marketing and video to set yourself apart from your competitors. Read the ad, and if that’s you, drop me an email at gerry@lawyersvideostudio.com and show me how you’re different from your competitors.
I was speaking to over 250 attorneys on June 11, 2010 at the Hyatt in Fairfax, Virginia. The room was packed. Ben Glass had just finished talking about ethics in attorney advertising. 5:00 pm arrived and I had my wireless microphone all set; my laptop was ready to go and my wireless pointer was plugged in. I walked up on stage and the first question I asked the crowd after introducing myself was “How is it that a solo practitioner like myself is able to compete with the biggest law firms in Manhattan with the biggest marketing budgets?”
There are some lawyers who still don’t get it. They still think the yellow pages is relevant today. There are other lawyers who don’t blink to pay $50,000 for TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services.
All of the traditional forms of attorney advertising are becoming less and less relevant today, especially since most people go online to get information; free information.
