I went to dinner last night with some very dear friends that we see once a year. She’s an attorney. She’s a solo who works out of her home after having worked for many years in a large law firm. Being the marketing student that I am, I asked her where she gets her cases from and what type of marketing she does. She replied that the work she gets is entirely from referrals. That’s a good position to be in.

I then asked what she does to thank those referring attorneys. “Nothing,” she answered.

“Nothing at all?” I asked, stunned that she would not even thank those attorneys beyond a verbal thank you.

“No, nothing.”

I then “If a referring attorney asked you how you distinguish yourself from every other New York lawyer, what would you say? Her answer: “The people who send me cases know me for many years. They know my work. They trust me.”

“Ok, I understand that,” I thought to myself. But she didn’t answer my question. I asked what separates her from all the other attorneys who do the same exact work. Her reply consisted solely of identifying those people who already knew her and trusted her. I couldn’t help but think about all the work and money she was leaving on the table by showing off her expertise in many different ways.

Most attorneys, when asked what makes them different from their competitors, talk about their experience and what they’ve accomplished for their former clients. Some say they’re less expensive than their competitors across town. “We don’t charge for photocopying or phone charges.” “We don’t have fractional billing. We only bill in 10 minute increments.”

What these lawyers are pointing to are features, not benefits of their law practice. They are simply commodities that can be bargained with, negotiated with and encourage client dissatisfaction. What do I mean? If a client is unhappy with an attorney who cannot distinguish himself, the client simply says “I’m discharging you and going to the next attorney who is less expensive and can do a better job…”

It’s like saying “What’s the big deal between supermarkets? They all sell the same food. Waldbaums across town sells the same food as Shop Rite but for less money.” Those clients will view you as simply a commodity. That’s a very bad position to be in.

What does this have to do with video marketing? I’m glad you asked. (I thought you’d never get around to asking that pressing question.)

It has everything to do with it.

Video marketing shows that you’re not a commodity. It allows you to show you’re human and approachable. It allows you to position yourself as an expert, without ever having to say you’re an expert. Video allows you to showcase your knowledge about your area of law. You can’t do that effectively with any other form of advertising media available today. Video allows you to form a bond with your online viewer,  get them to trust you and begin to like you, just from your video.

Let me know what you think about being a commodity and the importance of setting yourself apart.

_______

REFER A FRIEND, GET A BONUS!

Unlike my friend mentioned above, if you refer an attorney or small business owner who signs up with my Total Online Video Solution, I will give you an affiliate referral fee. How much is that fee? I’m glad you asked: $1,000 dollars. Just make sure to tell the person you refer to mention your name so we can keep track of it in our records.

http://www.oginski-law.com

You know the saying “you just had to be there?” In this video I show you two things that happened during a recent cross examination of a medical expert in a trial I recently handled. These two things destroyed the doctor’s credibility even though he had excellent credentials and was a very experienced witness. Watch the video to learn what happened.

To learn more about New York medical malpractice cases, I encourage you to explore my medical malpractice website. If you have legal questions, I urge you to pick up the phone and call me since I can answer your legal questions. You can reach me at 516-487-8207 or by e-mail at lawmed10@yahoo.com. I welcome your call.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Suite 4
Great Neck NY 11021
516-487-8207
lawmed10@yahoo.com

http://www.oginski-law.com

A charge conference is not what happens when your credit card company calls to find out why you went over your credit limit. Nor is it a strategy session with the people in charge of the running of the bulls.

Rather, it refers to a conference with the attorneys and the judge during trial. It is one of the most important parts of a trial that litigants are not present for and don’t participate in. Watch the video to learn more.

To learn more about medical malpractice & accident cases here in New York, I encourage you to explore my NY Medical Malpractice & Accident website. If you have legal questions, I urge you to pick up the phone and call me since I can answer your legal questions at 516-487-8207 or by e-mail at lawmed10@yahoo.com. I welcome your call.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Suite 4
Great Neck, NY 11021
516-487-8207
lawmed10@yahoo.com

http://www.oginski-law.com

Watching TV we hear that the prosecutor has to prove their case beyond a reasonable doubt. However, in a medical malpractice or accident case in New York, that is not the standard that we must meet in order to prove that we are entitled to compensation. Instead, we need only show that we are more likely right than wrong that what we are saying is correct. This is known as the preponderance of credible evidence.

If the jury determines that we are more likely right than wrong, then the injured victim is entitled to be compensated for the harm that they have suffered.

To learn more about how New York medical malpractice and accident cases work in New York, I encourage you to explore my popular website http://www.oginski-law.com. If you have legal questions, I urge you to pick up the phone and call me since I can answer your legal questions at 516-487-8207 or by e-mail at lawmed10@yahoo.com. I welcome your call.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Suite 4
Great Neck, NY 11021
516-487-8207
lawmed10@yahoo.com

http://www.oginski-law.com

Have you ever heard the term ‘mediation’? Do you know what it is and how it can help resolve your case? Watch the video to learn more.

To learn more about medical malpractice & accident cases here in New York, I encourage you to explore my website, http://www.oginski-law.com. If you have legal questions, I urge you to pick up the phone and call me since I can answer your legal questions at 516-487-8207 or by e-mail at lawmed10@yahoo.com. I welcome your call.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Suite 4
Great Neck, NY 11021
516-487-8207
lawmed10@yahoo.com

http://www.oginski-law.com

No, it’s not something confidential. Rather it’s a few observations about the procedure of being in court and trying your case that many lawyers simply don’t tell their clients. It has to to with procedural things that go on and the mechanics of getting into the court house. Watch the video to learn more.

To learn more about medical malpractice & accident cases here in New York, I encourage you to explore my New York medical malpractice website. If you have legal questions, I urge you to pick up the phone and call me since I can answer your legal questions at 516-487-8207 or by e-mail at lawmed10@yahoo.com. I welcome your call.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Suite 4
Great Neck, NY 11021
516-487-8207
lawmed10@yahoo.com

BREAKING NEWS:

White Plains, NY
July 23, 2010

A Westchester woman was awarded $1.5 million in a case involving improperly performed foot surgery. According to sources, she had a Lapidus bunionectomy performed in 2005 to her right foot. She claimed that during the procedure, too much bone had been removed from the first ray, specifically the medial cuneiform. In addition, she claimed that the first metatarasal was improperly positioned. As a result of improperly performed surgery, she claimed that the forces of her foot while weight-bearing shifted to the second and third metatarsals, causing pain, discomfort and irritation whenever she walked.

She had corrective surgery a year later to shorten the second and third metatarsals in an attempt to relieve the problem. Unfortunately, the surgery did not solve her problem. Conservative measures including the use of orthotics have failed. Her treating doctor has recommended that she undergo additional surgery to shorten those bones or that she undergo a destructive surgery which will destroy some of the joints in her foot and fuse those bones together.

The Westchester County jury, presided over by Justice Mary Smith, determined that the podiatrist departed from good and accepted podiatric and surgical care. This departure was a substantial factor in causing injury. jury determined that my client was entitled to receive $375,000 for past pain and suffering for the last five years. They also determined that she was entitled to receive $1,125,000 for future pain and suffering that would represent 30 years worth of future pain and suffering. The jury also awarded her husband $50,000 for his claim for loss of services.

__________________

To learn more about medical malpractice and accident cases your New York, I encourage you to explore my NY medical malpractice website. If you have specific legal questions, I urge you to pick up the phone and call or email me since I can answer your legal questions. You can reach me at 516-487-8207 or by e-mail at lawmed10@yahoo.com. I welcome your call.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Ste. 4
Great Neck, NY 11021
516-487-8207
lawmed10@yahoo.com

Gerry Oginski's Total Online Video Solution

I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”

The answer is, “Of course you could.”

They may know how to create quality video and post it online, but those folks are not experienced trial attorneys. They don’t know what an online viewer is looking for when searching for a lawyer. They won’t know who your ideal client is. If your video producer doesn’t know who your ideal client is and what types of legal problems they have, how can they help you create great content that will compel an online viewer to pick up the phone and call you?

That’s the problem that I see with the majority of attorney video online today. The quality of the actual video is fine. That’s not the problem. It’s the content that is sorely lacking. You are hiring a video producer to help guide you to create not just good content, but great content that will get you noticed online.

Do you really think that college kid who’s a whiz with uploading videos to YouTube will know what you can and can’t say in your video? Will he (or she) know how to enter the conversation going on in the minds of your viewer? If they have no experience as an attorney, how can they possibly figure out what you should be talking about that will convert online viewers into callers?

Sure they can copy other attorneys online and use formats that they think is right. But that’s the same yellow pages mentality that attorneys have used for many years. “If my competitor is doing it, and he’s spending money, then he must be doing something right.” Wrong.

You need to stand out from the crowd. You need to be different and stay within the ethical boundaries of your state’s rules. Can your college kid do that? Will the video producer you hire be able to do that?

I’m different, and it shows.

I am the only veteran medical malpractice trial lawyer who is also an experienced video producer. I am the only trial lawyer who is actively helping other lawyers get onto video to market themselves in the best way possible; using video. My program, The Total Online Video Solution for Lawyers is the only program in the country where we make it simple, easy and fun to create six months worth of video content in one day. Nobody else does this.

I know what online viewers are looking for. I get calls and emails every day from people who have watched my videos and ask for more information. I’m different, and it shows.

Come join me on this great video journey. I want to help you and show you that it can work for you.

Call me at 516-487-8207 or send me an email, Gerry@lawyersvideostudio.com

I welcome your call.

______________

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.” Ben Glass, Esq., BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

Mark Merenda

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.” Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Thanks for taking the time to read my blog!

Gerry

Gerry Oginski's Total Online Video Solution

I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”

The answer is, “Of course you could.”

They may know how to create quality video and post it online, but those folks are not experienced trial attorneys. They don’t know what an online viewer is looking for when searching for a lawyer. They won’t know who your ideal client is. If your video producer doesn’t know who your ideal client is and what types of legal problems they have, how can they help you create great content that will compel an online viewer to pick up the phone and call you?

That’s the problem that I see with the majority of attorney video online today. The quality of the actual video is fine. That’s not the problem. It’s the content that is sorely lacking. You are hiring a video producer to help guide you to create not just good content, but great content that will get you noticed online.

Do you really think that college kid who’s a whiz with uploading videos to YouTube will know what you can and can’t say in your video? Will he (or she) know how to enter the conversation going on in the minds of your viewer? If they have no experience as an attorney, how can they possibly figure out what you should be talking about that will convert online viewers into callers?

Sure they can copy other attorneys online and use formats that they think is right. But that’s the same yellow pages mentality that attorneys have used for many years. “If my competitor is doing it, and he’s spending money, then he must be doing something right.” Wrong.

You need to stand out from the crowd. You need to be different and stay within the ethical boundaries of your state’s rules. Can your college kid do that? Will the video producer you hire be able to do that?

I’m different, and it shows.

I am the only veteran medical malpractice trial lawyer who is also an experienced video producer. I am the only trial lawyer who is actively helping other lawyers get onto video to market themselves in the best way possible; using video. My program, The Total Online Video Solution for Lawyers is the only program in the country where we make it simple, easy and fun to create six months worth of video content in one day. Nobody else does this.

I know what online viewers are looking for. I get calls and emails every day from people who have watched my videos and ask for more information. I’m different, and it shows.

Come join me on this great video journey. I want to help you and show you that it can work for you.

Call me at 516-487-8207 or send me an email, Gerry@lawyersvideostudio.com

I welcome your call.

______________

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.” Ben Glass, Esq., BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

Mark Merenda

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.” Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Thanks for taking the time to read my blog!

Gerry

http://www.oginski-law.com

Learn how a woman who had “routine” bunion surgery by a podiatrist was dead nine months later from post-operative wound complications that were never recognized or treated.

Learn what osteomyelitis is. It’s a bone infection. In this case, this woman’s underlying bone infection was never recognized or treated. This was a preventable tragedy.

To learn more about medical malpractice cases in New York, I encourage you to explore my website, http://www.oginski-law.com. If you have legal questions, I urge you to pick up the phone and call me since I can answer your legal questions at 516-487-8207 or by email at lawmed10@yahoo.com. I welcome your call or email.

The Law Office of Gerald Oginski, LLC
25 Great Neck Rd., Ste. 4
Great Neck, NY 11021
516-487-8207
lawmed10@yahoo.com