I went skiing this weekend, and guess how much a bottle of this cost? You guessed it. $3.20.
I don’t know about you, but I can buy a case of 24 bottles of water at Waldbaums for $3.99. To pay $3.20 for a bottle of water is outrageous. I asked the cashier at the ski resort why they don’t charge $5.00 per bottle. She was shocked and didn’t understand why I even made a comment.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
You’ve made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is my definitive guide to video marketing for lawyers.
9 BENEFITS TO USING VIDEO:
1. Viewers get to see you
2. Viewers get to hear you
3. Viewers get to know you
4. Viewers begin to trust you before they ever walk in your door
5. You become the wise man at the top of the mountain
Have you noticed that the phone isn’t ringing much these days?
You’re wondering why your colleagues are bitchin’ and moaning all the time about how tough it is to get cases now-a-days? Have you ever joined a ‘downer-festival’ where every lawyer sitting in the attorney’s lounge is complaining about how the lousy economy is hurting business (except for bankruptcy attorneys)?
You missed my online webinar about the importance for attorneys to market themselves with online web video. That’s ok. You’re going to have another opportunity to listen in; once I get the mp3 recording, I’ll be posting that to The Lawyers’ Video Studio.
As lawyers, we often rely on other lawyers to send us cases. We build our ‘referral network’ with lawyers who handle cases that are different from and complement our specialties. After encountering a few lawyers who lack “seychel” (a Yiddish term that means ‘common sense’) I thought I’d post the four easy ways to lose your lawyer referral base. See if these apply to you.
In this week’s Technolawyer feature, YouLaw, I review an attorney video about forclosures. The attorney gives great information, but something about the video just distracted me. Read the blurb below and then click on the link below to read the full review at Technolawyer.
WARNING: This list is not for the thin-skinned or faint-hearted lawyer.
1. You don’t know why you should.
2. Nobody would want to watch you anyway (except your family).
3. You’re lazy.
4. You like the # of calls you’re getting from the yellow pages.
5. You have no desire to market yourself on the internet.
6. It’s beneath you to talk about what you do on camera.
7. You don’t look good, and have a radio face.
8. You don’t sound good and would rather pay ‘talent’ to appear for you.
This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law.
If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.
