I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”
The answer is…
Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?
The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.
John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California.
I went skiing this weekend, and guess how much a bottle of this cost? You guessed it. $3.20.
I don’t know about you, but I can buy a case of 24 bottles of water at Waldbaums for $3.99. To pay $3.20 for a bottle of water is outrageous. I asked the cashier at the ski resort why they don’t charge $5.00 per bottle. She was shocked and didn’t understand why I even made a comment.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
You’ve made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is my definitive guide to video marketing for lawyers.
9 BENEFITS TO USING VIDEO:
1. Viewers get to see you
2. Viewers get to hear you
3. Viewers get to know you
4. Viewers begin to trust you before they ever walk in your door
5. You become the wise man at the top of the mountain
Have you noticed that the phone isn’t ringing much these days?
You’re wondering why your colleagues are bitchin’ and moaning all the time about how tough it is to get cases now-a-days? Have you ever joined a ‘downer-festival’ where every lawyer sitting in the attorney’s lounge is complaining about how the lousy economy is hurting business (except for bankruptcy attorneys)?
You missed my online webinar about the importance for attorneys to market themselves with online web video. That’s ok. You’re going to have another opportunity to listen in; once I get the mp3 recording, I’ll be posting that to The Lawyers’ Video Studio.
As lawyers, we often rely on other lawyers to send us cases. We build our ‘referral network’ with lawyers who handle cases that are different from and complement our specialties. After encountering a few lawyers who lack “seychel” (a Yiddish term that means ‘common sense’) I thought I’d post the four easy ways to lose your lawyer referral base. See if these apply to you.
In this week’s Technolawyer feature, YouLaw, I review an attorney video about forclosures. The attorney gives great information, but something about the video just distracted me. Read the blurb below and then click on the link below to read the full review at Technolawyer.
