Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you.  I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).

Over the last year, as I began to fine-tuned my total online video solution for attorneys, I wanted to get the word out to fellow attorneys who could benefit from video marketing that was making my phone ring. I have lectured to attorneys at the New York City Bar Association in Manhattan about medical malpractice law. I have created CLE approved lectures both in person and on video, discussing medical malpractice in New York. I have also been invited back to lecture on the same topic. In fact, I am lecturing to attorneys this month, July 15, 2010, at the NYC Bar Association about medical malpractice law. Thinking that I could offer attorneys useful information about video marketing, I approached the New York City Bar Association and the NYS Trial Lawyers Association.

Each has a committee that vets topics deemed worthy. That’s understandable. They don’t want their attorneys to be inundated and bored to death with topics they can’t use or relate to. Also, they have to be able to offer CLE credit to their members and there are various requirements needed to justify approving CLE credits. Also understandable.

When I suggested that I present a seminar about video marketing for attorneys and have other legal marketing experts talk to attorneys about how to market their practice, the response was eye-opening. The NYC Bar was quite clear. They said they do not want a seminar where attorneys or marketers are pitching or selling their services to their members. Not even if the material was educational and informational only. “Hmmm,” I thought. Rejected. Ok. Maybe the NYS trial lawyers would have a different take on it.

I was wrong. The seminar topics were selected two years in advance and they didn’t see a need for topics on attorney marketing. However, they did offer an alternative. They said I could become a preferred vendor and appear outside each of the seminars in order to promote my service. “No thanks,” I replied.

I finally realized that the bar associations didn’t want to run marketing seminars since they could not justify giving CLE credit. That’s understandable. I finally realized that attorneys who want to learn about my services and how they can benefit from video marketing can learn tons of useful stuff from my online webinars, live seminars, video blog articles, my video coaching group for attorneys (the only video coaching group for lawyers in the country) and my Total Online Video Solution for Attorneys. Oh yes, they can also contact any one of the attorneys who have used my services and ask them personally what they thought.

You can be sure that the next time you hear me speak about video marketing for attorneys at a seminar, that my content has never been given to any bar association for CLE credit. What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?

The decision, as always, is yours. Choose wisely.

Thanks for taking the time to read my blog!

Gerry

Related posts:

1. Attorney Video Marketing is Complicated-Learn Why Why is creating lawyer video to market your practice so...
2. Video Marketing for Lawyers: “Change Your Clothes!” The emperor had a change of clothes and so should...
3. Gerry Oginski Interviewed by LawLine.com Meredith Ganzman Early this month, I gave a CLE seminar on medical...

The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.

John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California. When he decided to create educational video to market his law practice he recognized that there were no video production companies that had a trial lawyer who he could connect with, that understood the type of law he practiced. Until he found me.

He found what I offered so compelling that rather than have him shoot video with a videographer that I personally trained, he decided to fly across the entire country and come to my office so I could direct and produce his videos. Talk about an ego boost! What he learned during our video shoot confirmed his belief that it was vitally important to have a trial lawyer as his video producer. In a few weeks, you’re going to hear John, in his own words on video, describe why he flew cross-country to shoot video with me in the Lawyers Video Studio here on Long Island.

During one of John’s videos he mentioned an area of law that I felt needed to be changed. I stopped him and he corrected the important point he was making. He immediately told me that if this was being done with a regular videographer, there was no way this important nuance would have been picked up, and would likely have been misinterpreted by someone listening to it.

We shot over 40 video clips in one day. A long and very productive day. Congratulations to John Burns and watch for previews of his videos and behind the scenes photos- one of which is posted here.

If you’re interested in the only video coaching group for lawyers in the country, then click here to learn more. If you want to start creating compelling video that will convert online viewers into callers, like John did today, I encourage you to click here to learn more.

Gerry

Related posts:

1. The John Burns Effect Do you know what the Ken Burns effect is? If...
2. Internet Marketing Success Story – Attorney Gerry Oginski Kelly Spradley from Impirus legal websites just profiled all the...
3. Video Testimonial: Tom Foster Talks About Attorney Gerry Oginski Tom Foster is 'THE' webmaster responsible for the behind-the-scenes details...

SOUND CHECK
Have you ever just sat in your office and listened to the sounds? If you did, I bet you’d hear traffic, a siren, a horn, a hum from your computer, the cackle of secretaries laughing at some joke, your partners walking by your office talking loudly, your phone ringing, and on and on.

When you are deciding on a place in your office to shoot video, you must consider all of these elements and ways to eliminate or reduce these ambient sounds. Otherwise, your pristine looking video will have unwanted background noise. Yes, that noise can be minimized in the post-production phase with video editing software, but the better practice is to eliminate it while taping instead of later during editing.

LENGTH OF YOUR VIDEO

How long will your video clip be? The short answer is “Not too long.” The longer answer is “Not too short.”

You are not limited to thirty or sixty seconds of a quick commercial of you screaming at potential clients that they must come to you. With online video, you can use your time to explain to clients how you can help them. That’s the key. Again, if you’ve taken the time to watch some attorney videos, you will see that most videos do nothing to help explain anything to potential clients.

Most website companies will tell you they need to shoot a few hours of video in your office that could take most of the day. You think “Ok, that’s fine. I expect to get lots of usable video for all those hours, right?” No, you’re wrong. These same companies take your video and multiple re-do’s of the same topic and will edit them into maybe four or five video clips. “Four or five hours of video shooting, and all I get is four or five video clips?” Yes, that’s true. “But how long is each video clip?” “About 1-2 minutes each,” comes the suave reply.

“Wait a second…you’re telling me that after spending four, five or six hours shooting and re-shooting videos; spending an entire day disrupting my office schedule doing this video stuff, all I can expect to get is a total of eight to ten minutes of video??!!” Yes, that’s correct. “I don’t get it! I’m paying all this money, spending all this time, and this is the end result? That’s crazy!”

Yes, it is crazy. These same website companies tell you that potential clients have limited attention spans. This has some truth to it. They also tell you that in their “experience” viewers can absorb only one to two minutes of video. I disagree. I think one to two minutes of video are not very helpful and do not give you enough time to explain a particular legal concept or answer a particular question.

If you put your videos on video sharing sites like YouTube, Yahoo Video, Blip.tv, Metacafe, Mefeedia, etc. you don’t pay a dime to have these sites host your video. However, there is a drawback to only using these video sharing sites to “host” your videos: You lose control of that video. Ads will appear as an overlay on your videos that will entice viewers to click away, never to return to your video.

I firmly believe that your video clips should be anywhere from two to four minutes in length. I have found that if a viewer has found your video and has a pressing legal issue, they have no problem watching a few minutes of your video if you are answering a legal topic that applies to them. In fact, I have had people call me telling me that my videos were so helpful, educational and informative, that they spent hours and days watching all of my videos.

That’s impressive since I currently have over 250 educational videos online about medical malpractice, wrongful death and personal injury law in New York.

HOW DOES IT WORK?

To give you some insight into how I create my own videos, it takes me 15 minutes to set up my equipment, one to two hours to get one full hour of video tape, and 10-15 minutes to take down my equipment. From that one hour of video, I can usually obtain four to five usable video clips that average from two to three minutes in length.
Now we enter the post-production phase.

POST-PRODUCTION

What happens now that the video-shoot is over, and the video techs have left your office? The video tape has to be uploaded to a computer. If I’ve shot one hour of video, it takes a great deal of time to get the video onto the computer. Once it is physically on my computer, I must edit it using video editing software. This is very time consuming and labor intensive.

VIDEO EDITING

For a one hour video, it will take at least six hours (or more) to edit the video, add graphics, background music and convert the video file to a file that is internet-compatible, compressed and ready to be uploaded to your website and the video sharing sites. This is by far, the most time consuming part of making the actual video.

Once your video clips have been edited and are now “ready for upload” they must be optimized for the video search engines, and the regular search engines. The videos are useless if they’re not recognized by the search engines and indexed by sites like YouTube and Google.

The editing is the “behind-the-scenes” work that makes your video come alive. Most attorneys just want to see the final product, and that’s ok. However, when a video editor spends 8 hours to edit your videos, you will begin to understand why website companies charge so much money.

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 300 educational videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote take a look at his New York medical malpractice video blog.
Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started creating video to market your legal services, Gerry now offers a “Done-for-you” service where he does everything, except show up on camera, where you don’t have to learn anything technical. Take a look at Gerry’s Total Online Video Solution for Attorneys.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Video Marketing for Lawyers: “Change Your Clothes!” The emperor had a change of clothes and so should...
2. Lawyers: Does Your Marketing System Work While You Sleep? You could say that your Yellow Pages ad works while...
3. The Lawyers’ Definitive Guide to Video Marketing You've made the choice to jump right into video to...

Have a great day!

Gerry

Related posts:

1. Gerry Oginski Interviews Mastermind Webmaster Tom Foster If you don't know Tom Foster, CEO at Fosterwebmarketing.com, you...
2. Legal Broadcast Network Interviews Attorney Gerry Oginski Scott Drake of the Legal Broadcast Network discusses video marketing...
3. Fireside Chat #3 With Lawyers’ Video Studio Founder Gerry Oginski Did you know that traditional lawyer advertising has "sucked?" It's...

Michael Serres and Michael Pyrros are two of the hardest-working, New York workers-compensation attorneys I know. They spend their days helping injured workers with their claims.

Both Steve and Ed (Gacovino & Lake & Associates), and Michael and Michael (Pyrros & Serres) realize that the future of attorney marketing is with video. Video allows you to establish a bond, create trust and distinguish yourself from every other lawyer out there. These attorneys are clearly ahead of the curve and will benefit greatly from creating video now instead of two years from now when most attorneys will wake up and realize they are so far behind the eight ball.

I’m pleased to say that both of these fine law firms have joined my total online video solution for lawyers.  In preparation for today’s video shoot, I met with Steve last week for a mastermind strategy session that mapped out the content that he would be talking about during his video shoot. I met with Michael Pyrros and Michael Serres two weeks earlier for a mastermind planning session.

During this meeting, we established a blueprint for the type of content they would be discussing in the future when they creates his own video. They will be creating their own video with the equipment that we purchased for them. This is the same video equipment that we professionally shot their videos with today, and taught him them to use. I can’t wait to show you their new video channels that will showcase all of the new videos on their websites.

What was so cool was that Steve is a natural on camera. Michael Pyrros and Michael Serres each had something specific and important to talk about, since they were literally talking to their ideal clients in their videos.

As my production team repeatedly tells me, any video producer or videographer can simply press the record button to record your video. However, it takes an experienced video producer who’s also an experienced trial attorney to know what content will compel a viewer to (1) click on your video and (2) watch the video in its entirety.

Keep an eye out for Gacovino & Lake’s videos, and Pyrros & Serres’ videos over the next few weeks;  you’ll see them here in the Lawyer’s Video Studio as well as on YouTube and other video sharing sites.

To learn how you can create attorney video without having to learn anything technical, at an affordable price, click here to read about Gerry’s Total Online Video Solution for Attorneys.

Related posts:

1. Behind the scenes at Monday’s Attorney video shoot In these photos, you see action behind-the-scenes as we create...
2. Meet 2 Smart Attorneys Using Video Marketing I want to introduce you to two really smart attorneys...
3. How Long Should Your Attorney Video Shoot Take? I was speaking to a FindLaw rep yesterday. I wanted...

Does this work for attorneys who charge a fee for their initial consultations? Definitely.

“How?”

Most lawyers who charge a fee for an initial consultation are very reluctant to give any information on the phone or by email. They rely on that initial consult fee to generate revenue. However, what they don’t realize is that they’ve created an obstacle to getting that person in their door to become a client. They’ve put up a hefty roadblock that can only be unlocked by paying a large fee. Here’s the problem with buying something sight unseen: You don’t know what you’re getting; you don’t know if you can trust that person; you don’t know if it will be worth your money. These are all valid concerns and you cannot allay any of them with your current model of charging a fee for an initial consultation.

For those lawyers I strongly suggest creating video that gives information away. Describe the process of the initial interview; why you charge a fee for the initial meeting; what a consumer can expect; what guarantees you can make or cannot make. Even if you don’t offer any real substantive information, a viewer will get to hear you, see you and judge for themselves whether you are the type of attorney they want to meet. Don’t hide behind your door. Open the door and welcome your prospects in.

Give information away, and viewers will want more. That’s what will make you stand out from the crowd and make you the logical choice for a prospective client searching for an attorney.

Testimonial:

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University, Solopracticeuniversity.com

______________

About Gerry

Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video.

We make it so simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are online. The hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That’s it.

There is no other video production company that offers this much value for the money. None. That’s how I stand out. I’m different and it shows.

So what are you going to spend your marketing dollars on this year? The same old tired way of hoping to get new clients, or a proven way that is the best return on your investment? How do I know it’s the best ROI? Because I’m living proof it works.

I encourage you to call me at 516-487-8208 or send me an email at Gerry@lawyersvideostudio.com. I welcome your call. To learn more, go to The Total Online Video Solution for Lawyers.

Related posts:

1. Video Marketing For Lawyers – If You Had $20,000 to Market Your Law Practice Would You Spend it on.. "Why would you ever bother with the yellow pages anymore?"...
2. Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company Brick and mortar stores are creating video. Lawyers are using...
3. Video Marketing for Lawyers: What’s The Difference Between a Porsche and a Hyundai? Both have four wheels. Each has a steering wheel. They...

There are video companies who charge attorneys $5000 to create a one minute video. There are some very big well-known website companies that will charge you anywhere from $2,500 all the way up to $35,000 to create video for you. There are wedding videographers who will charge you $500 for a  30 second video that is nothing more than a template for a commercial. The problem with different video companies is comparing apples to apples. Each video production company offers you certain benefits and features that make it difficult to compare with other video companies.

I AM IN THE PROCESS OF CREATING A COMPARISON CHART FOR 30 VIDEO PRODUCTION COMPANIES THAT IN MY OPINION, CREATE GOOD QUALITY VIDEO.

That comparison chart will be available to attorneys who join my coaching program, which is being set up as I write this blog post.

In a nutshell, here are the 19 key questions to ask when choosing a video production company:

1. “Who is your video producer?”
2. “Does your video producer know who my ideal client is without me having to tell them?”
3. “Is your video producer an experienced trial attorney?
4. “What content will compel a website viewer to pick up the phone and call me from my video instead of my competitor?”
5. “Do you recommend that I talk about my credentials in a video?”
6. “How many videos do I get for my money?”
7. “How long will each of my videos be?”
8. “Do you physically put my video onto my website or blog?”
9. “Do you create a custom video channel for me that gets integrated into my website?”
10. “Do you upload my video to the major video sharing sites?”
11. “Do you create a blog post for each of my new videos?”
12. “Do you use Facebook to promote each of my new videos?”
13. “Do you use Twitter and Linkedin to promote each of my new videos?”
14. “Do you purchase video equipment for me including a high definition video camera, tripod, professional lights and wireless lavalier microphone?”
15. “If you buy video equipment for me, do you teach me how to use it?”
16. “Do you have a system that allows me to shoot my own video and then send it to you, so you edit it and upload it to my website and video sharing sites?”
17. “If I create six months of video using your company, will it cost me only $526 per video?”
18. “Will I have 38 video clips lasting 2-3 minutes each after six months of creating video with your company?”
19. “If I create 12 months of videos, will I have 68 video clips lasting 2-3 minutes each, if I use your company?”

The answers to those questions will be eye opening for you.

It wasn’t until yesterday that I realized that the total cost per video to participate in my Total Online Video Solution for Attorneys for a six month period of time is only $526 per video. I was shocked that the cost was so low. I had not calculated the cost per video before.

When I figured out the total cost for creating 12 months worth of video with my Total Online Video Solution for Attorneys, the cost dropped dramatically to $426 per video! This is absolutely unheard of. My post production team said it would be impossible to continue to provide what I’m offering to attorneys for this price. Frankly I agree with them. Even if I increase the cost to create video by $10,000, each video would only be $723. That’s still unheard of.

I want you to know that I have been studying and researching other video production companies for the last two years. There are no video production companies anywhere that I am aware of that will create video for you and include all of the benefits and features that I offer for a total cost of $526 per video for a six month commitment.

Benefits and Features

• You get a one-hour personal consultation with me, the attorney video guru, that maps out your content for your initial videos and all your future videos,
• You get a custom video channel for that gets integrated into your website,
• Each video that you create on your own, with the video equipment that we buy for you, and teach you how to use it, is personally reviewed and critiqued by me before it gets uploaded,
• Six months worth of video creation will get you 38 video clips, with each clip lasting 2-3 minutes each,
• 12 months worth of video creation will get you a total of 68 video clips, each lasting 2-3 minutes each,
• You get brand-new video equipment that we buy for you and we teach you how to use your video equipment so that you can create video anytime of the day or night.

There is no other video production company anywhere that offers the same value for your hard-earned marketing dollars. If you know of another video company that will create your video and offer everything that we offer for $526 per video then I strongly encourage you to let me know because I want to hire them to create my videos.

To learn more about how I am able to compete with the biggest law firms in Manhattan and how video will help convert your website viewers to callers, I encourage you to take a look at my Total Online Video Solution for Attorneys.

Thanks for taking the time to read my blog. Have a great day!

Gerry

_____________

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.”

Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. That means his subjects relax and convey an authenticity that could never be achieved by reading from a script. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients.

Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

______________

Gerry on location during video shoot in the Carribean

To learn how one lawyer has taken the legal community by storm and provides the only online video solution for attorneys, you need to explore Gerry’s Total Online Video Solution for Lawyers.

In case you didn’t know, Gerry is the only video producer who is also a medical malpractice trial lawyer who has created almost 300 educational videos to market his own law practice. He created the Lawyers’ Video Studio because there were no lawyers helping other lawyers getting onto video today.

Give Gerry a call today at 516-487-8207 or send him an email at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Attorneys: Here’s a List of Web Video Companies You Need To Know About In order to find a web video company to produce...
2. Bicyclist Clocked Doing 93.4 mph! It's true! I saw it myself and I couldn't believe...
3. How Much To Create a Martindale-Hubble Attorney Video? I am always looking on the web for video production...

ATTORNEY MARKETING COMPARISON

1. A ¾ page yellow pages ad or a video channel with educational video?

My question is “Why would you ever bother with the yellow pages anymore?” Since it’s a money-losing proposition and most people don’t use the yellow pages anymore, why would you throw away all of your marketing dollars on a static ¾ page in a competitive market? A consumer searching for an attorney will have to wade through 20 full page ads (in New York) to find a personal injury attorney. Then they’ll get to the ¾ page ads, then the ½ page ads and on and on.

Some lawyers say that if they use the YP as an educational tool and direct them to a website or phone number they stand a better chance of getting a call from another source. Makes sense, right? Yes, but only if the other 20 lawyers before you have rejected that person’s case. You get the rejects that nobody wants.

If that’s what you want to spent your $20,000 on, then good luck to you. I personally think it’s a mistake, but what do I know? You might prove me wrong. The only person you should be worrying about is whether that $20,000 will produce a great return on your investment; not just that one client will pay for the ad- you want to generate a profit from the ad and have the ad continue producing quality, pre-qualified clients for you. Do you really think the yellow pages is the way to do that anymore?

2. TV ad or create online video?

It’s unlikely you’ll be able to create a series of TV ads and have them play frequently for any significant time on TV for $20,000. Your ‘branding’ message with a TV ad is an expensive proposition. It’s unlikely someone needing your services will be watching that particular show, at that particular time slot on only a few days of the week. Unless you have a huge marketing budget, TV ads will not generate the calls to your office in the way that some other media can.

My advice? Skip the TV ad genre. They’re too similar and fail to explain to a viewer why they should call any one particular attorney over another.

3. Radio ads or online video?

When was the last time you called someone after listening to something on the radio? I’ve never done it. I’m sure others have. Radio messages are transient and fleeting. After those 15-30 seconds, your marketing dollars disappear into the radio waves, never to return.

How many radio ads do you need to create to establish frequent broadcasting to your audience? Many each day; each week and continue to do so. Will it work? Sure it will- over time; using a catchy ‘1-800-I-SUE-FOR-YOU’ phone number. The key is knowing whether it will pay off and is a worthwhile return on your investment.

Compare that to online video. Create your video once and have it played 10 times, 100 times, 10,000 times or more, all for the same exact price of…NOTHING!

What other media allows you have your marketing message available to you any time of day or night, exactly when someone wants to know the information that you have to offer in your video? Nothing else compares.

4. Classified ads or online video?

You’re kidding right? You are still using classifieds to market your services? You think you’ll attract quality paying clients using Craigslist with the following type ad? “Injured? Call me. I can help.” Very original. Very informative. Certainly stands out from all other attorney ads. I’m being facetious in case you couldn’t tell.

Skip the classifieds and start creating your attorney video.

5. Display ads or online video?

Some attorneys love to use display ads. They offer seminars; they create advertorials; they try to stand out using a display ad. That’s good marketing. However, in order to get the best rate, you need to publish your ad often and over a period of months. That will become cost prohibitive. Also, unless you can track your calls from your ad, you’re wasting your money.

What happens when that newspaper is finished and gets thrown in the garbage? You see your marketing dollars going down the drain as well. It doesn’t work for you while you sleep. It’s not found by someone searching for your services; only if they were reading that newspaper and read up to the point where your ad appears.

When you create informative online video, after your initial cost to create and upload it, it works for you ALL the time and it costs you zero dollars. There is nothing better anywhere.

6. Direct mail or online video?

If you’re a trial attorney like I am and handle personal injury and medical malpractice cases, you can’t use direct mail for the general public. You can’t send direct mail to patients in a hospital emergency room or even in an orthopedist’s waiting room (but I bet a lot of attorneys fantasize about being able to do that!). You can’t send direct mail to people who don’t need your services at that time; that’s a waste of money.

If you have a targeted list, then you can use direct mail to your advantage and you should. However, without a list of potential clients who will need your services, you have to have an alternative. CAVEAT: THERE ARE MANY ETHICS RULES THAT PROHIBIT DIRECT SOLICITATION OF POTENTIAL CLIENTS. MAKE SURE YOU KNOW WHAT YOUR LOCAL RULES ARE BEFORE ENGAGING IN DIRECT MAIL.

With video, it’s online and available at all hours of the night or day. It will show up when a viewer is actively looking for your specialty. Optimize the chance that your video will be found and you stand a much greater chance that your viewer will call you for information instead of your competitor.

My advice: Get started creating online video today.

About Gerry

Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video.

We make it so simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are online. The hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That’s it.

There is no other video production company that offers this much value for the money. None. That’s how I stand out. I’m different and it shows.

So what are you going to spend your marketing dollars on this year? The same old tired way of hoping to get new clients, or a proven way that is the best return on your investment? How do I know it’s the best ROI? Because I’m living proof it works.

I encourage you to call me at 516-487-8208 or send me an email at Gerry@lawyersvideostudio.com. I welcome your call. To learn more, go to The Total Online Video Solution for Lawyers.

Related posts:

1. Video Marketing for Lawyers-Give It Away For Free Give the information away for free in order to get...
2. 5 Benefits of Using Video to Market Your Legal Services 1. You can educate your viewer 2. Your viewer...
3. Lawyers: Does Your Marketing System Work While You Sleep? You could say that your Yellow Pages ad works while...

Because the creators of this video clearly know how to tell a story without any words at all. As lawyers, our goal is to create stories and tell stories with words. Lawyers who create video can now tell stories with the personal interaction of video. So how can you use this video to help you create and improve the stories that you tell with your own video?

Learn the answers in the Lawyer’s Video Studio coaching group. Thanks for reading and enjoy the video.

Gerry

Related posts:

1. “You’re Paying $526 Per Video? Impossible.” There are video companies who charge attorneys $5000 to create...
2. Lawyer Video: Why 5 Videos Are a Good Way to Start You’ve got to start somewhere. You notice your website is...
3. Lawyer Video: How Many Times Are Your Videos Watched? Does it Matter? You upload your video to YouTube and every day watch...

Here are two reasons:

1. The attorney has the wrong mindset, and

2. The video company rep convinces the attorney that this is what they need to market their legal message.

The attorneys who put up these videos think that since there are so many other lawyers getting clients online, presumably using the TV commercial format,  they want clients too,  and therefore they must do the same thing as their competitors. This type of thinking is wrong on so many levels.

The video company representative, similar to the Yellow Pages Representative, often tries to convince the attorney that this is what everybody is doing and this is what online viewers want. The problem is that these representatives are not practicing trial attorneys, and many times do not really know what clients want. You can’t produce a video unless you know what you are ideal client wants and needs.  Unfortunately for these attorneys, the video company representative is focused solely on making the sale. He or she will then let their video producer deal with your content. Again, without having an experienced lawyer by your side to guide you and help explain what type of content your viewer wants to know, you will create video that no one wants to watch. Doing that is a royal waste of your time and money.

Question: Does a lawyer screaming at you for 30 seconds, without giving you any information about how they can help you, make you a better educated consumer if you are looking for an attorney online? Not in my opinion.

My advice?

Skip the TV commercial format and join the Lawyers’ Video Studio coaching group to learn exactly what type of content you need to put in your video that will get viewers clamoring to call you.

Before you go, here’s one important tip that most video production companies will never tell you: The phrase “If you’ve been injured, then you need to call the law firm of…” are words that should never be uttered by any lawyer in any video. Learn why in the coaching group.

Thanks for taking the time to read my blog.

Have a great day!

__________________________

Ross Jurewitz, San Diego Personal Injury Attorney

“Gerry Oginski is THE guru about internet video marketing for lawyers.  His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible.  Don’t believe me that Gerry’s video services and consultation is the industry leader?  All you have to do is look at who his clients are.  They are a virtual “who’s who” of the leading internet legal marketers.  Whenever I have a question or idea about using video for my practice, Gerry is the first person I contact.”

Ross A. Jurewitz
JUREWITZ LAW GROUP
501 West Broadway, Suite 1780
San Diego, CA 92101
Telephone: (619) 233-5020
Website: www.jurewitz.com
Blogs: www.sandiegoinjurylawyerblog.com
www.sandiegocaraccidentlawyerblog.com

__________________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Video Marketing for Lawyers-Give It Away For Free Give the information away for free in order to get...
2. Lawyers: Does Your Marketing System Work While You Sleep? You could say that your Yellow Pages ad works while...
3. Lawyers’ Video Studio- April 2010 Newsletter Now Online In this month's video studio newsletter it's all about two...