In this month’s newsletter, we welcome four new law firms to the Lawyers Video Studio.
Learn how really smart attorneys are using video to market themselves today. Read about the newest law firms who recognize how important video is to market their law practice.
Read about 4 different ways I’ve used video in the last few months to market my own practice. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.
What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?
Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).
Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?
The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.
John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California.
PRODUCTION
This is it. The video shoot. A team of people come in and take over your office. They’re setting up lighting, setting up their video camera, plugging in electrical devices, setting up sound equipment and microphones. If they’re really good, it will take them about 20-30 minutes to set up their equipment. It takes me 10-15 minutes when I do my video shoots.
Then there is the calibration of lighting and sound checks to make sure everything works properly. You must do a white balance calibration in order for the camera to know what is really white. The camera then adjusts all other colors accordingly. If you do not set your white balance, I guarantee your video will come out dark and the results will be poor.
Kelly Spradley from Impirus legal websites just profiled all the work I do with creating videos, my websites and blogs. Pretty cool article. Take a look.
Have a great day!
Gerry
Attorney Steve Gacovino handles mass-tort, defective drug litigation and personal injury cases in New York. He and his partner Ed Lake strive to improve the lives of injured victims with their knowledge and experience. Both of these attorneys recognize that the traditional forms of attorney advertising fail to set one attorney apart from another and that it is increasingly difficult for a consumer to make an educated decision about which attorney to choose.
Michael Serres and Michael Pyrros are two of the hardest-working, New York workers-compensation attorneys I know. They spend their days helping injured workers with their claims.
Both Steve and Ed (Gacovino & Lake & Associates), and Michael and Michael (Pyrros & Serres) realize that the future of attorney marketing is with video.
Give the information away for free in order to get a viewer to ask for more information. You are viewed as the wise man on the totem pole because you’re giving away information when nobody else is.
Does this work for attorneys who charge a fee for their initial consultations?
There are video companies who charge attorneys $5000 to create a one minute video. There are some very big well-known website companies that will charge you anywhere from $2,500 all the way up to $35,000 to create video for you. There are wedding videographers who will charge you $500 for a 30 second video that is nothing more than a template for a commercial. The problem with different video companies is comparing apples to apples. Each video production company offers you certain benefits and features that make it difficult to compare with other video companies.
“Why would you ever bother with the yellow pages anymore?” Since it’s a money-losing proposition and most people don’t use the yellow pages anymore, why would you throw away all of your marketing dollars on a static ¾ page in a competitive market? A consumer searching for an attorney will have to wade through 20 full page ads (in New York) to find a personal injury attorney. Then they’ll get to the ¾ page ads, then the ½ page ads and on and on.
Why watch this? Not only is it entertaining and amusing, but the graphics and animation are astounding. But really, why should an attorney who creates video watch this?
Because the creators of this video clearly know how to tell a story without any words at all. As lawyers, our goal is to create stories and tell stories with words. Lawyers who create…
