new york

The One Day I Didn’t Bring My Video Camera…

When I turned around to look at my client's expression, it was one of utter shock and disbelief. That's when I realized I didn't have my video camera with me. I wish I'd captured that image to save forever. Continue reading

Lawyer Marketing: Tree Down! Call The First Tree Surgeon You See

As an attorney who markets your services, you cannot and should never compete on price. Ever. If you do that, you simply become a commodity and will be unable to distinguish your legal services from the next tree cutter who also offers legal services; metaphorically speaking. Continue reading

The Power of the Lord Leads to a Miraculous Email From a Potential New Client

It was a contact form on my website. The person inquiring whether they had a valid New York medical malpractice case sounded intriguing. Continue reading

I’m Heading to St. Maarten to Shoot Video with Gerry Oginski!

I’m on a plane right now flying at 36,000 feet on JetBlue. I’m heading to the beautiful Caribbean island of St. Maarten where I’m going to be shooting video with Gerry Oginski. Actually, that’s not accurate. Continue reading

Lawyers From Israel, Ireland and Canada Just Called…

I have received multiple inquiries recently from lawyers in Israel, Ireland and Canada asking if I can come to them to shoot video. Continue reading

Best Day to Shoot Video: Cloudy Day

You do realize I'm referring to shooting video outdoors, right? This has nothing to do with shooting video indoors or in a studio. The best day, according to video experts such as Harry Brockman, HBProductionGroup.com and Jim Folliard, Fairfaxvideostudio.com, is to shoot on a cloudy day. Why? Continue reading

YES! I Made The Law Journal!

# To be accurate, an article I wrote was included in a law journal article published by a law school. # To be more accurate, I made the Cardozo Arts and Entertainment Journal, written by Ebony Nicholas (Volume 28, Issue 2). # To be even more accurate, out of 28 pages of legalese and legal citations, I was footnote number 70 (out of 158 footnotes). Hooray! (We all know how important those footnotes can be :-) Continue reading

Somebody Offered to Buy My Domain Today

I'm not talking about the domain for this blog, http://lawyersvideostudio.com. Instead, I'm talking about my medical malpractice domain http://www.oginski-law.com. That is the center of my online universe. It's an established website with thousands of pages of content. Continue reading

A Car Dealer’s Cheesy Thank You

When we were younger, we were taught to be polite and say “Thank you.” It's a kind gesture; an acknowledgment that you went out of your way to do something nice. A few years ago I saw an assistant store manager use the power of a 'thank you' in a remarkable way. My wife had gone into a Brighton store (handbag and accessories) and made some purchases. A few days later, upon our return from vacation, my wife was greeted with a beautiful, hand-written, detailed thank you from the assistant store manager. I was shocked. Continue reading

“I don’t give referring attorneys anything,” she said.

I went to dinner last night with some very dear friends that we see once a year. He's a doctor and she's a trusts and estates attorney. She's a solo who works out of her home after having worked for many years in a large law firm. Being the marketing student that I am, I asked her where she gets her cases from and what type of marketing she does. She replied that the work she gets is entirely from referrals. That's a good position to be in. I then asked what she does to thank those referring attorneys. "Nothing," she answered. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins