new york

The One Day I Didn’t Bring My Video Camera…

When I turned around to look at my client's expression, it was one of utter shock and disbelief. That's when I realized I didn't have my video camera with me. I wish I'd captured that image to save forever. Continue reading

Lawyer Marketing: Tree Down! Call The First Tree Surgeon You See

As an attorney who markets your services, you cannot and should never compete on price. Ever. If you do that, you simply become a commodity and will be unable to distinguish your legal services from the next tree cutter who also offers legal services; metaphorically speaking. Continue reading

The Power of the Lord Leads to a Miraculous Email From a Potential New Client

It was a contact form on my website. The person inquiring whether they had a valid New York medical malpractice case sounded intriguing. Continue reading

I’m Heading to St. Maarten to Shoot Video with Gerry Oginski!

I’m on a plane right now flying at 36,000 feet on JetBlue. I’m heading to the beautiful Caribbean island of St. Maarten where I’m going to be shooting video with Gerry Oginski. Actually, that’s not accurate. Continue reading

Lawyers From Israel, Ireland and Canada Just Called…

I have received multiple inquiries recently from lawyers in Israel, Ireland and Canada asking if I can come to them to shoot video. Continue reading

Best Day to Shoot Video: Cloudy Day

You do realize I'm referring to shooting video outdoors, right? This has nothing to do with shooting video indoors or in a studio. The best day, according to video experts such as Harry Brockman, and Jim Folliard,, is to shoot on a cloudy day. Why? Continue reading

YES! I Made The Law Journal!

# To be accurate, an article I wrote was included in a law journal article published by a law school. # To be more accurate, I made the Cardozo Arts and Entertainment Journal, written by Ebony Nicholas (Volume 28, Issue 2). # To be even more accurate, out of 28 pages of legalese and legal citations, I was footnote number 70 (out of 158 footnotes). Hooray! (We all know how important those footnotes can be :-) Continue reading

Somebody Offered to Buy My Domain Today

I'm not talking about the domain for this blog, Instead, I'm talking about my medical malpractice domain That is the center of my online universe. It's an established website with thousands of pages of content. Continue reading

A Car Dealer’s Cheesy Thank You

When we were younger, we were taught to be polite and say “Thank you.” It's a kind gesture; an acknowledgment that you went out of your way to do something nice. A few years ago I saw an assistant store manager use the power of a 'thank you' in a remarkable way. My wife had gone into a Brighton store (handbag and accessories) and made some purchases. A few days later, upon our return from vacation, my wife was greeted with a beautiful, hand-written, detailed thank you from the assistant store manager. I was shocked. Continue reading

“I don’t give referring attorneys anything,” she said.

I went to dinner last night with some very dear friends that we see once a year. He's a doctor and she's a trusts and estates attorney. She's a solo who works out of her home after having worked for many years in a large law firm. Being the marketing student that I am, I asked her where she gets her cases from and what type of marketing she does. She replied that the work she gets is entirely from referrals. That's a good position to be in. I then asked what she does to thank those referring attorneys. "Nothing," she answered. Continue reading


I highly recommend Gerry Oginski’s Lawyers Video Studio. He gave us the exact instructions to prepare high quality, high content, straight forward videos. During the shoot Gerry guided us through the process the whole way. Gerry gave us the exact feedback we need to keep our message on point in a succinct and meaningful way. He delivers a low pressure, simple, done-for-you system to prepare, shoot and production videos. If you want to create quality education based marketing videos that will produce response, you need to use Gerry’s service.

Ryan Pitz
Intake Academy