Why watch this? Not only is it entertaining and amusing, but the graphics and animation are astounding. But really, why should an attorney who creates video watch this?
Because the creators of this video clearly know how to tell a story without any words at all. As lawyers, our goal is to create stories and tell stories with words. Lawyers who create…
I just don’t get it. Every day I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad [...]
I went skiing this weekend, and guess how much a bottle of this cost? You guessed it. $3.20.
I don’t know about you, but I can buy a case of 24 bottles of water at Waldbaums for $3.99. To pay $3.20 for a bottle of water is outrageous. I asked the cashier at the ski resort why they don’t charge $5.00 per bottle. She was shocked and didn’t understand why I even made a comment.
Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.
Your goal is to dominate the online video world.
The title is the same for each.
The background is the same for each and
They’re even looking at the same place off-camera.
YouTube shows they each have less than 20 views even though they were uploaded over seven months ago.
But there’s a bigger problem here.
When I sat down with Mark Merenda, CEO of SmartMarketingNow.com to interview him recently, he graciously provided a personal endorsement of me without even asking him!
Mark is a well-known marketing expert who helps lawyers across the country create their marketing message. In this video testimonial he talks about me (which is something I never get to do).
This statement comes to you directly from Jeanette Gibson, the New Media director at Cisco. Never heard of Cisco? You should have. They’re the largest company behind the internet. In fact, they make the internet work.
This video interview by SocialMedia.biz asked how video and social media are used at Cisco. The answer provided the title [...]
In this video I give my final “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
Did you know that traditional lawyer advertising has “sucked?” It’s true. Lawyers made a terrible name for themselves when they’d advertise. Why? Because lawyers failed to educate their potential clients. In this 3rd video I give a “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
