4 Biggest Screw-Ups in Your Attorney Marketing Video

How can you expect to generate trust with someone who is watching your video if you don't introduce yourself and tell them who you are? Continue reading

3 Strategies to Get Your Viewers Annoyed So They Don’t Watch Your Legal Marketing Videos

What can you tell them without giving them the law? That’s a secret...really. That’s what I share with the attorneys who participate in my video programs here in the Lawyers Video Studio. (If you want to be one of those really smart attorneys who participate, I encourage you to explore our different video programs to see which one is right for you.) Continue reading

3 Tips to Get Great Depth of Field in Your Attorney Marketing Videos

A prime lens is a lens with one focal length. It doesn’t zoom in or out. A quality prime lens can often cost more than the digital SLR camera itself. However, when set up correctly and positioned correctly, a great 50mm prime lens or an 85mm prime lens can create a fantastic depth of field. Continue reading

Why I “Work” on Vacation Creating Great Educational Attorney Video

I always take my video equipment with me when I go on vacation. How many of you can say the same? My family knows that at some point during our vacation, I will be shooting great educational attorney video to market my solo law firm. Continue reading

NEWSLETTERS! Get Your Law Firm Newsletters Here! Do You Have One?

For years (since Spring 2004) I have had a newsletter. I started it doing a quarterly text-only newsletter. It was single sided. It had content nobody else had...a never ending fictional story about a guy who could predict the future, a trivia game, fun articles and information. Continue reading

Lawyer Advertising; I Have an Admission to Make…I Am An Internet Marketing Junkie

I need my fix each day. I need to check my email each morning. I need to check Facebook when I awake. I need to check my blog posts and their stats for the day. I need to check my video views and monthly stats. Continue reading

I Asked a Simple Question. “Can I Help You With Your Lawyer Video Marketing?”

If you had been at the PILMMA legal marketing seminar in South Carolina in April 2013, there was a great presentation by Simon Aronowitz explaining how to get and create great testimonials as social proof. Continue reading

Why Do So Many Lawyers Online Only Talk About the Type of Law They Handle?

You go to a party and meet an attorney. All he does is talk about how he handles accident cases. He tells you about the last ten accident cases he's handled. Then, after you're thoroughly bored out of your mind Continue reading

Should you shoot attorney video outdoors?

You name it, if I can do it, you can be sure I’m going to create great educational video in places that have nothing to do with my office. And I’m going to incorporate where I’m shooting my video and tell my viewers about it. Continue reading

Are you ready to take your attorney marketing to the next level?

The only goal of creating attorney video is to get a viewer to convert to a caller. That’s it. You want them to find your headline compelling. You want them to watch the full video. You want them to take action and pick up the phone. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman