A Cheap Marketing Ploy…What a Car Dealer Did to Annoy the Heck Out of Me

Don’t you think they’d have a better customer interaction if they spent a few more dollars to fill the damn tank than have me rant in a blog post and tell all my friends about this stupid half-assed attempt at marketing? Continue reading

Why You Don’t Create Attorney Marketing Videos for Search Engines

Rather, focus on your ideal consumer and provide them great content. The search engine stuff is secondary. The primary goal of an attorney who is using video to market their law firm is Continue reading

Lawyer Websites: I Received a Really Cool Compliment the Other Day

Immediately, he had the biggest smile on his face and blurted out loudly “Oh my God! You have the best lawyer website in all of New York!” Continue reading

Lawyer Marketing: You Don’t Need Anyone’s Permission to Shoot Great Educational Video

Stop waiting for your friends and colleagues to start creating attorney video for your lawyer marketing efforts because by the time they realize they need to do it, they will be way behind the times and most of your colleagues and competitors will have tons of video already online working for them night and day. Continue reading

When Should You Upgrade Your Video Equipment?

The simple answer is as soon as you've outgrown the video equipment you're currently using. I always recommend using Continue reading

“Your Video Has Some Problems…”

Every video had problems. Some worse than others. The attorneys didn’t realize they had problems. Nor could they identify whether any callers had seen their videos prior to calling. Continue reading

He Was Really Obnoxious; Audience Member Asks a Q: During a Lawyer Marketing Panel…He Wasn’t Even an Attorney

announceI had just finished my video marketing presentation to some really smart lawyers at the Bellagio Hotel in Las Vegas. I had made the mistake of sitting onstage during the next panel presentation. Toward the end of the panel discussion one of the audience members raised his hand and directed a question at me.

“You! You, the YouTube guy! This question is for you.” That’s what this guy at the back of the room yelled out.

He proceeded to tell the audience that he was one of the people who participated in creating a video for the young teen sensation Rebecca Black who created a music video called “Friday.” That song went viral with millions of views.

What should have tipped me off about this guy’s upcoming rant was that he was a vendor at this legal seminar and not an attorney. He was complaining that when he creates videos for attorneys he gets very limited views.

He wanted to know, in a demanding and accusatory way, how I can get lawyers large number of views, just like they were able to accomplish with Rebecca Black’s “Friday” music video.

After educating this guy on how to ethically and properly do… Continue reading

What Would Happen if YouTube Shut Down & Couldn’t Deliver Your Video Content?

Years ago I held the belief that all videos on your website should be privately hosted. However, that thinking and rationale has pretty much gone the way of the dinosaur. Embedding YouTube videos into your website is now common practice and helps gain traction and traffic to your website and your YouTube videos. Continue reading

I Failed Miserably With My First Attorney Marketing Video…Really, I Did.

From a technical standpoint, this was the worst video in creation. I was sitting 7 inches away from the computer and you can see the glare in the reflection of my eyeglasses. The audio is terrible Continue reading

Attorney Marketing: How to Ethically Kick Your Competitors Out of Your Online Video Space

You recognize that their videos are not optimized. You see that their videos are not compelling. The videos they created are highly polished but have nothing to do with their consumers. The videos are lawyer-centric. Continue reading


Gerry-- This is truly one of the BEST videos explaining this little known fact I have EVER seen produced by a personal injury attorney! Well done!

Stephen Fairley
Rainmaker Institute