Chances are you have a video camera with flash memory. It will hold a memory card, maybe 8GB or 16GB. If you’re really on the cutting edge, you will probably have a Class 6 high capacity memory card.
As most of you know, tape-based video has gone the way of the 8-track (for those of you old enough to remember what 8-track is).
You’ve made a conscious decision that you need to create video to market your law practice. There’s a lot of stuff on the web by various “experts” who tell that it’s easy; it’s hard; it’s easy as long as you buy my stuff to do it; it’s easy provided you follow my hundreds of steps to create quality video, and more.
The problem with most of these so-called experts is that they don’t really tell you how “easy” this really is. In fact, it’s not easy. It’s difficult and here’s why.
In this month’s newsletter, we welcome four new law firms to the Lawyers Video Studio.
Learn how really smart attorneys are using video to market themselves today. Read about the newest law firms who recognize how important video is to market their law practice.
Read about 4 different ways I’ve used video in the last few months to market my own practice. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.
I’m on vacation with my family in St. Maarten, a beautiful Caribbean island. We were spending an afternoon at Pelican beach, a great little beach with a protected cove and crystal clear blue water. About 100 feet from shore, in really deep water, sat a square dock with a ladder. It’s used for sunbathers and brave swimmers who want to dive off of a dock in the middle of the ocean.
Lawyers are trying all sorts of things to get themselves noticed. Many established law firms with older partners have been reluctant to utilize new technology to market themselves in today’s brutal economic climate.
I spoke to an attorney the other day who was very excited to tell me that his firm had just created a logo and now all of their business cards would have their logo on it. I was tempted to ask the attorney whether any clients failed to hire them in the past because they did not have a logo.
Dave Kaminski talks about 3 Keys To Success With Web Video. He’s right on target with his mindset and I totally agree with him that worrying about what equipment to use is nowhere near as important as what to talk about and implement.
I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)
(1) Your potential clients expect you to be on video,
(2) Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone,
(3) Viewers want to hear you and see that you sound intelligent…
Read the blog post to learn the rest.
As most readers may know, Linkedin.com is a very popular business and professional networking site on the web. In fact, most people use it to stay in touch with their professional contacts; some people use it to promote their businesses; some people use it to network for new jobs, and business related opportunities. However, as more and more people continue to use Linkedin.com, what can you do to make your profile page stand out from the rest of the pack using the networking site?
Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.
So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.
