manhattan

The One Day I Didn’t Bring My Video Camera…

When I turned around to look at my client's expression, it was one of utter shock and disbelief. That's when I realized I didn't have my video camera with me. I wish I'd captured that image to save forever. Continue reading

“I don’t give referring attorneys anything,” she said.

I went to dinner last night with some very dear friends that we see once a year. He's a doctor and she's a trusts and estates attorney. She's a solo who works out of her home after having worked for many years in a large law firm. Being the marketing student that I am, I asked her where she gets her cases from and what type of marketing she does. She replied that the work she gets is entirely from referrals. That's a good position to be in. I then asked what she does to thank those referring attorneys. "Nothing," she answered. Continue reading

Cross Examination Ruins Expert's Credibility; NY Medical Malpractice Lawyer Explains

You know the saying “you just had to be there?” In this video I show you two things that happened during a recent cross examination of a medical expert in a trial I recently handled. These two things destroyed the doctor's credibility even though he had excellent credentials and was a very experienced witness. Watch the video to learn what happened. Continue reading

What's a Video Deposition? NY Medical Malpractice Lawyer Explains

Your treating doctor tells you that he cannot come in to trial since he will be away at the time of your trial. What do you do? Is there some way you can take the doctor's testimony to be used at trial? Watch the video to learn what a video deposition is and how it can be used at trial in New York. Continue reading

What Does 'Preponderance of Evidence' Mean? New York Medical Malpractice Attorney Explains

Watching TV we hear that the prosecutor has to prove their case beyond a reasonable doubt. However, in a medical malpractice or accident case in New York, that is not the standard that we must meet in order to prove that we are entitled to compensation. Instead, we need only show that we are more likely right than wrong that what we are saying is correct. This is known as the preponderance of credible evidence. If the jury determines that we are more likely right than wrong, then the injured victim is entitled to be compensated for the harm that they have suffered. Continue reading

NY Medical Malpractice Lawyer Explains What is "Mediation?"

Have you ever heard the term 'mediation'? Do you know what it is and how it can help resolve your case? Watch the video to learn more. Continue reading

8 Reasons Why Attorney Video is Not For You

WARNING: This list is not for the thin-skinned or faint-hearted lawyer. 1. You don't know why you should. 2. Nobody would want to watch you anyway (except your family). 3. You're lazy. 4. You like the # of calls you're getting from the yellow pages. 5. You have no desire to market yourself on the internet. 6. It's beneath you to talk about what you do on camera. 7. You don't look good, and have a radio face. 8. You don't sound good and would rather pay 'talent' to appear for you. This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law. Continue reading

Inside a New York Medical Malpractice Attorney's Office; Video Tour

In this brief video I give you an inside look at my Great Neck, New York office. (I also have satellite offices in New York City, Brooklyn and Staten Island, but wanted you to see where I spend most of my time). This is a never-before seen video of my office. You get to see where I spend most of my day when I'm in my office. In addition, I show you some of the lighting equipment I use to create my videos. Continue reading

What is Sepsis? New York Medical Malpractice Lawyer Explains

Sepsis is an infection that spreads throughout your entire body. Once it gets into the bloodstream, it can be lethal if not treated appropriately. A systemic infection must be treated with powerful antibiotics, usually administered by IV. A failure to recognize and treat sepsis can have deadly consequences. Watch the video to find out more. Continue reading

Video Marketing for Lawyers: Admit a Fault

Yes. You read that correctly. In your next video, explain to your viewer a fault you have that may prevent them from coming to your office to hire you. "What? Why would I do that?" When you admit a fault, you show you are human. It doesn't matter if you're the best lawyer in your state. If you show a 'human' side of you, your viewer will likely have more trust in you than if you constantly tell them how incredible and wonderful you are. Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins