Written on
November 21, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
WARNING: This list is not for the thin-skinned or faint-hearted lawyer.
1. You don’t know why you should.
2. Nobody would want to watch you anyway (except your family).
3. You’re lazy.
4. You like the # of calls you’re getting from the yellow pages.
5. You have no desire to market yourself on the internet.
6. It’s beneath you to talk about what you do on camera.
7. You don’t look good, and have a radio face.
8. You don’t sound good and would rather pay ‘talent’ to appear for you.
This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law.
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Tags: attorney, attorney video, gerry oginski, lawyer, lawyer video, lawyers, legal, manhattan, new york, new york city, ny, nyc, production, seo, video, video production, video studio, web video
Yes. You read that correctly. In your next video, explain to your viewer a fault you have that may prevent them from coming to your office to hire you.
“What? Why would I do that?”
When you admit a fault, you show you are human. It doesn’t matter if you’re the best lawyer in your state. If you show a ‘human’ side of you, your viewer will likely have more trust in you than if you constantly tell them how incredible and wonderful you are.
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Tags: attorney, attorney marketing, lawyer, lawyer marketing, manhattan, new york, ny, nyc, video, video marketing, video marketing for lawyers, video production, web video
You’ve been in practice for a number of years. You have some experience under your belt. You’re still learning, but you’re a go-getter. When a potential client comes into your office and asks why they should hire you instead of your competitor down the street who has more experience than you do, what do you say?
If you’re a solo practitioner, you tell them about your personal attention. If you’re in a mid-sized to large firm, you tell them about all the benefits a larger firm can offer; a virtual all-in-one shop for their legal needs.
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Tags: attorney, attorney video, law firm video, lawyer, lawyer video, manhattan, nassau, new york, ny, nyc, profit from video, video, video marketing, video production, web video
Written on
October 1, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
I’m sitting in synagogue on Yom Kippur, the holiest day of the Jewish year, when my Rabbi starts talking about the quickest way to get noticed in New York City. He says that walking down the street with a three foot long shofar (an ancient Rams horn used to make a bone-rattling warning sound), will get you noticed. However, he added that people on the street will stop for a moment and then continue on their way, since the novelty of seeing a large Rams horn will not keep their attention very long. He then asked whether he’d get more attention blowing the shofar in Grand Central Station concourse. “Yes, but probably everyone would think he was a freak.”
What does this have to do with creating video for attorneys?
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Tags: attorney, attorney video, lawyer, manhattan, new york, ny, nyc, or your video, video, video for lawyers, video production, web video
Written on
September 27, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
I recently came across three videos by three different attorneys, all in the same town, produced by the same video company. These three attorneys compete with each other for clients. How do I know? Because like me, they also practice medical malpractice and personal injury law here in New York.
So what’s with the headline in this article?
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Tags: attorney, attorney video, creating lawyer video, lawyer, lawyer video, manhattan, nassau, new york, ny, nyc, suffolk, video, web video
