Lawyers ask me all the time whether video is really useful. I'm tempted to tell them that the answer is “no.” However, I've always been straightforward and honest when explaining to lawyers how useful and important creating video is to market their legal practice.
There are plenty of attorneys who are so busy practicing law that they never look up to realize that they actually need to work on their business instead of in the business in order to generate new clients and new cases. Many attorneys find marketing to be distasteful and best left to the rainmaker of the firm. All they want is to be the best lawyer they can be and get the best results for the client. That is a great ideal and is very commendable. However, if you look at your recent statistics showing you where you got your clients from over the last year you will undoubtedly recognize that the sources for your cases have changed, especially when compared to years past. Continue reading