I used to use a dry cleaner near my home that I would have to drive to in order to get my clothes dry cleaned. They were a big operation. Very impersonal. The front desk staff changed often and nobody ever knew who I was despite the fact I had been using them for more than 10 years. Well, this dry cleaner went out of business, and I needed to look elsewhere for my dry cleaner needs.
A great place to learn about creating and improving video for lawyers.
Tag Archive: legal
Video Marketing for Lawyers: “Change Your Clothes!”
The emperor had a change of clothes and so should you.
When you arrive in court for trial each day, you have changed your clothes, right? (At least I hope so.)
When you watch the evening news (does anybody still watch the evening news?) you notice the newscasters with different clothes each night.
“Why does this matter and what the heck am I talking about?”
8 Reasons Why Attorney Video is Not For You
WARNING: This list is not for the thin-skinned or faint-hearted lawyer.
1. You don’t know why you should.
2. Nobody would want to watch you anyway (except your family).
3. You’re lazy.
4. You like the # of calls you’re getting from the yellow pages.
5. You have no desire to market yourself on the internet.
6. It’s beneath you to talk about what you do on camera.
7. You don’t look good, and have a radio face.
8. You don’t sound good and would rather pay ‘talent’ to appear for you.
This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law.
Attorneys: Here’s a List of Web Video Companies You Need To Know About
In order to find a web video company to produce your lawyer video you typically have to do an extensive Google search or click on one of the banner ads that these companies use to promote their services.
I decided instead to post a comprehensive list of web video companies, as a resource, for lawyers to use. In the near future I may post reviews of each of these video production companies, but for right now, here’s a list- in no particular order. By the way, before deciding to call any of these companies, I strongly encourage you to read my article “9 Questions You Must Ask Before Choosing a Video Production Company.”
A Shocking Website Error
Many of you know that in August I revamped this website by switching from Blogger over to WordPress. I transferred over all the content to my WordPress blog and have continued to add content on a regular basis. The other night I went back to the original site, which is still online under the URL of http://videoforlawyers.blogspot.com and was shocked.
When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating.
Lawyer Directories v. Online Video: You Decide
I received a call the other day from a representative of a large lawyer directory that we are all familiar with. I’m not going to mention them by name because the name isn’t really important. What’s important is what this rep was telling me and why he felt it would be useful for me to sign up.
I made the mistake of answering the phone and actually had a few minutes to spare. As soon as I learned that he was looking to get me into a lawyer directory, I immediately stopped him and asked how would I be able to distinguish myself from any other lawyer on this directory?
His response was typical.
He said that a viewer searching for me would be able to see my credentials, where I went to school, see what I have written, see whether I had been certified by any legal organization, and my accomplishments.
Find Out Why I Created a Video Titled “What is Sepsis?”
Think you know what sepsis is? If you handle medical malpractice cases, you should. It’s a systemic infection that can be deadly if not treated properly.
Why would I create a video that asked that particular question? Simple.
There are potential clients who have been diagnosed with sepsis and may not have been treated appropriately. Sepsis may be a complication from a failure to diagnose a perforated bowel during surgery.
Ben Glass & Great Legal Marketing Video Testimonial
Attention All Lawyers:
Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.
I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorney don’t have any clue about how to market themselves and their law practices effectively.
Lawyers: Does Your Video Producer Understand What You Do?
When you hire a video production company, do they look at you like you’re just another lawyer?
Do they know what it means when you to go to trial?
Do they know what it means when you mediate a contract dispute?
Have they walked a mile in your shoes?
Why are these questions important?
You want a video producer to understand the type of law you practice. You want your ideals and work ethic to show in your video. If a video producer thinks you’re just another lawyer and you fit into a ‘cookie-cutter’ mold, you’ll lose something important in your video.
Lawyers: Attack The Hill!
When bike riding and approaching a large hill, the most common way to approach it is to attack the hill on your bike. There is no easy way to bike up a hill. Instead of letting inertia and laziness take over, you must make that Herculean effort to overcome gravity and propel yourself up the hill in an aggressive and confident manner. When you’ve reached the top you glance down at the hill that you just conquered. Even though you may be exhausted from your climb up the mountain, looking back to the bottom of the hill is filled with a great sense of accomplishment. When faced with doing something easy, or doing something hard, you will usually be better off attacking the challenge that is more difficult, rather than taking the easy and lazy way out.
There is a road in Great Neck which forks left and right. The path to the left affords me a straight and level road. The path to the right offers a quick downhill but then an intense and short uphill section of road. Either choice of road gets me to the same exact place. When you arrive at the fork in the road ask yourself “Do I take the easy road, or the more challenging one?”
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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